MAP 17 sdgs & The Economist youth's first 1000 moon landings ground 7 worlds 1 planet old
2020s 5G 4G 3G 2G 1G 0G 1970s
help! with top 20 Economist challenges
these are the most exciting times to be alive
E2 Jack Ma and E3 Sir Fazle Abed
The most exciting game children have never played? World Record Book of Job Creation
2025 report - last 7 years to global sustainability
1960s world record jobs creators will AI decade trillion times moore than moon race Value youth
w1 pope francis
valuetrue audit - good or bad apple
definition of extinction RISKS - can 21st C SUPERCITY save us?
Elon Musk
what to do if your place isnt helping youth study 70% of future jobs
#br2 manmohan singh & nilekani
Mapping Exponentials Human Development Capital what will happen IF new york doesnt become world class learning space
world's most valuable innovations
Moon Jae-In, Masayoshi Son, Jerry Yang
american humbug
Prep for Belt Road Imagineering 2 maps
yes trust sino-us world peace now by solving what scares their peoples
support macron as world record job creator while recognising eu's house of cards
w33 negropronte- mit media right man wrong time
Muhammad Yunus and
w37 paul polak -#BR6 poverty's psychiatrist opens space: bottom pyramid's most dramatic market maker
Can ChinaWise YouthWorldBanking launch 30000 Microfranchises MOOC
Nov 7 What the world needs from its top 2 presidents -sad , good, change news
time to ask: can usa get rid of zerosum journalists
ER (1968) Exponential Impacts of Industrial Revolution
What do the peoples do when parts of its government are destroying the future
Chartering human purpose- best or worst of times?
current chat
who are the brave ones
#HQ2 - supercity map of Baltimore-DC
E1 Xi Jinping - World's Number 1 Job Creator - Peoples Global2.0
Mao Daqing
time for world's top leaders to innovate with peoples of poor nations
is it time to have co-presidents of usa?
10 greatest Educators- ER year 50
failing education - the sept 26 world bank reports
MAPS eg Mandela Belt Road
imagine journal of economies of tech founded by ma and bezos
new technology development banking
dear under 30s -only china friendships can save the sustainability generation
sustainability = 10 times less tv ads/lobbying that usa
coming soon - trump's adventures in asia
W4 Justin Trudeau
w26 tim smit
curriculum of cpc - how did china invent the future of people-centric economies and societies
w11 george soros
Profiling sustainability partnerships of nations
MIT media lab
Li Ka-shing
jeff bezos
goodwill = over 90% of value of people-centric market leadership
ABC invites you to WISE@UNGA NY Sept 2018 Mother of all Learning Sapces
thriving states - why usa should not want to be number 1 nation any more
end poverty by 2020 - china hows
can ecommerce be designed to develop all peoples?
supercities - friendly nations and ER
e19 who can latin americans trust most in dc and bay area- moren, blum. perini
can you choose one of 30 economics map to help 8 billion livelihoods thrive?
nations united youth - health &
80% of americans are fed up with congress big banks bad media .so?
youth's questions to empress merkel
Our era of people developing economies - English the biggest losers?
developing people - whole new world of trade and sustainability
WRBJC Can youthful curiosity sustain the world?
Leapfrog Education Now
e99 lee kuan yew
belt regions
robin li
Pony Ma
Thorkil Sonne
Even small nuclear war would end 3 billion livelihoods
obama the least entreprenurial leader ever - valuing american youth
linkin UNwomens - Valung Peace Entrepreneurship
greatest jobs creation brainstorming - Nov 2017 Beijing
quadirs,sal khan and learning jobs
Nothing is Impossible : Human Sustainability Included
Antonio Guterres
e4 nilekani
W49 Team Skoll
Developing Russian People
Most sustainability livelihoods linked to celebertaing 30000 microfranchise
breaking news brics plus
how to livelihood map
stories: sustainability & 10 times more affordable english as 2nd language
10 westerners who celebrtaed china pacific www sustainable youth century
valuing fussy consumers, smart tourist
5th grade curriculum china friendships worldwide
W2 Kissinger imagine how sustainable youth could be if sino-us friends blossom
Michael Palin - English Speakers Last Mediator?
chinese speaking youths biggest request?
Y1 Eva Vertes and YP-CDN
future of china -monthly newsletter september sampler
breaking q1 ?china-canada youth save worlds of asia and americas
Paul Polak
Muhammad Yunus
1 6 roundtable 2017
co-share bikes top 100 supercity project 2017
Index System of World Record Jobs
can global2.0 be designed around hi-trust commns systems
China-India win-win youth trade
Games of WRJC - World Record Job Creation
w99-7 smith wilson keynes
ER Norman Macrae
worlds biggest maths errors - not a grey rhino in sight
Chinese Capitalism - sustaining worldwide youth
POP's Top 10 Future History Shocklines
jobs supervillages Sir Fazle Abed
China's next half billion jobs will win-win with youth everywhere
academy of million dollar teacher prize
old or new society - in which do you wish to live & learn?
100 western ways to ruin social media
supercities and
Girls World Bank -#1 open space DC China Bangladesh London Glasgow NY Boston Melbourne Dubai ...
Opportunitygoals 1 -starting the search uniting top 20 youth opportunity segments of sustainability
World Record Book of Jobs Creation
Diarrhea Curriculum - Valung India's and Health Networks Greatest Innovation for Sustainability
Introducing You to World Record Games of Job Creation
women and youth manage poverty. so why not heart of development
Losing Sustainability- the greatest intergenerational mistake?
The Economist's quest for 10 times more economical healthcare 1984-2014
lone innovation summit at EU
Googledoc the most collaborative 24 month race youth have played
Partners in world record book - and games - of JOB CREATION
Series of yes Washington DC college students can projects - 1 linkin job creating orphanages
Did millennium goal microcreditsummits take a wrong turn and willl it fatally impact net generation
review ONCE IN A GENERATION at youtube
Help Rank ER's top 50 pro-youth hubs and clubs
Valuing Net Generation
Your country cant grow unless ruled by economists whose purpose is end unemployment, invest in youth
why the island nations of europe need to design our youths future
Brand Chartering - help search for 1000 most famous identities that societies value most
help find 100 leaders of 2010s= youth most productive decade 1/100
simplest rules from ER's first 36 years of valuing world's most purposeful organisations
Is there a plan D to a fully employed net generation?
Collaborating around 3 billion job creation -part 1/3 community creating jobs of
Economics debate 1 - tell us what makes volkswagen biggest winner, peugot biggest loser
celebrating job creating collaboration networks
yunusforum wishes dr yunus happy 72nd birthday
preventing global financial meltdown - updating 40 years of dialogue of ER at The Economist
10 Fatal Conceit
year 37 of the economist's glossary/map of Entrepreneurial Revolution
The Economist's 40 year debate of 12 sectors where phoney capitalism would destroy joy of 21st C
masterbrief for 3 billion job creation
which corporations could help youth5000 save the world
try crowdmapping - where to join in celebrating youths extraordinary productivity
ER76 -if net gen doesnt have enough jobs problems to fix are
MicroBanking - The Living App
tv ads - the root cause of the unemployment generation?
Africa - The People's Growth Continent?
Org Sustainability - 37th Year of ER Risk Dialogue
Healthcare Reasoning from 28 years of maps at The Economist
Summer Project Macrae Foundation
21st Century's 50 Most Productive Networks for youth to do now
University of Stars
Help End Youth Decline Nations By Changing Phony Economists
valuetrue purpose of financial services
Can you turn the yunus map into 10 collaboration regions most want to link productivity of youth
World's Biggest Maths Error - Last chance to resolve it
can we make education the net gen's first 10 times more productive marketplace
economics is in meltdown - it has no metrics nor media to help youth build 10 times bigger economy
youth economics- would you like to land an unacknowledged giant party near you?
from dotbomb to facebomb - will californians ever understand crisis of entrepreneurial revolution
end croney capitalism
Pro-Youth Media Practitioners
economics- norman's first principles and first use of catchphrases
yunus community owned solutions to end poverty & unemployment -why national government block youth?
How can youth change systems that rule the world?
help with ideas on greece youth
surveys of future's most exciting leaders -open sourcing job-creating proceses of edu - Uni of Poverty 1 /4
solar lights - first million jobs in the developing world
ER conference calendar -next and recent alumni connections
Scotland - in top 10 supporting yunus call for worldwide youth employment?
End this depression now- alas poor krugman
benchmarking2020 plans of the ultimate club of sustainable corporation
help map what education system of a job creating nation looks like
which continents have industry of year awards and whose value chain do the judges represent?
learnings from student entrepreneur competitions
Can student entrepreneur competitions be the best way to job create
how to design banks to trap people in debt versus designing to invest in productive lifetimes
murdoch unfit to run a company unless
Thank goodness world bank's new head isnt an economist- only deeply caring practitioners can save us
would you like the world to be ruled so that every next generation is more productive?
where and how youth call for 10 times more productive economics than old politicians got endebted to
Guide to tv portals linked to Entrepreneurial Revolution
Mobile Money - and the world's biggest local global markets
Economics - the profession that became more expensive instead of innovative - what we knew in 1976
youth create america's jobs tournament
invitation to job creating universities to exchange knowhow on 3 billion jobs of net generation
Let's create 3 billion jobs
about 6 generations of mediating Entrepreneurial Revolution
Partners Catalogue
current top 30 league table of collaboration networks in 2010s youths most productive decade
videos 2
Youth's & Asia Pacific Century of ER
Join us in 100 Actions that can make 2010s youths most productive decade
Join journalists call for the bbcs last olympics unless it leads media:youth creation 1 billion job
What happens when uni aims to be youth's number 1 partner in job creation
to invest in education so net generation is 10 times more productive- sustaining communities
Value Multiplying Projects of Asian Pacific www century inspired by Von Neumann and The Economist
Who's leading tomorrows most valuable worldwide market?
telecentre economics - good news
Is your smartphone collaborating in life critical knowledge economies
mailbag with s africa - as one of youth's fastest growing economies
Greatest Entrepreneurs of our Time
Help map World's Most Economic Systems
Now you can rank ER system leaders: share up to 32 times more health & wealth during first net gen
the system that changes all systems
Can ER Save Our Societies from 11 Q of bigger gov, media & economists destroyed whole planet's truth
Collaborate with Blecher - what action do you wish to try first?
Party 1 celebrate half century world service of Japan: East's leader of Entrepreneurial Revolution
jobsmakers 500 tour
BRAC - news from developing world's most economical network?
Launch of New Economist- Open Letter to Those with Most Resources to Decide How Globalisation Spins
Can you help free economics from its identity crisis
Job creation's greatest weekly newslettter - ER Boston
Is your nation being designed to grow or downsize in Century 21?
the most interesting question in the world
Will economics and global village networks turn out to be mans best or worst ideas?
who's who of sustainability world
Conversations pivotal to global media , and global mediators of our times
EU Jobmakers Tour
bottom-up and borderless versus top-down & boxed-in - NOW 8 billion people choose way world is ruled
the economics of banks that generate full employment
Job Creation Tours Europe -how man ways could you help?
Coding Guide to Co-Creating 3 Billion Jobs
LSE debate of India as next superpower
Connecting regional local summits such as Africa's April 2012
2 views of The Economist's Unacknowledged Giant : @ Denmark 1976 and (last article) London Xmas 2008
India Jobmakers Tours
Most Uneconomic system of year of 2012 - politicians? universities? ..?
eu innovation summit
Where are world's most peaceful systems truly valued?
Gross World Product - search for more joyfully productive economist
ERCP2 Helping decision-makers return to hi-trust microeconomic tools
To be an entrepreneur
Maps Reducing Degrees of Separation of Friends/Projects of The Economist School of Entrepreneurial R
Where will the first 5 youth 1000 job creation brainstorms be convened
Collaborate in Youth Plan 3 billion jobs- easy if old powers get out of way
The World's Most Economic and Most Social Brand
Notes on Conscious Capitalism Networks
ERCP3 Help Taddy Blecher Founder of Free University Identify Curricula, & Develop AfriYouth Capitals
can the world be saved from worlds greatest maths error - economists fail 40 year exponential impact test and old and new
Which big organisations are wholly partnering in youth's and netgen's most productive challenges
Impact ratings of economies with a future: transparent, hi-trust, exponentially sustainable
Help us track favourite models of pro-youth economics
in the news - social investment
Brands that ask customers to help create jobs
ER masterclasses- Share with us where
Sir Ronald Cohen & 50 Leaders Relaunch EU as Entrepreneurial Union Nov 2011 BigSocSummit - wanted a summit to save youths futures from being destroyed by economists
Year 40 of The Economist's 10 Key Value Chains for sustainining netgen's post-industrial revolution
links to mankind's final examination in systems
ER note to us and french people- vote for whom will downsize .gov & party politcs
what makes economics of sustaining youth networks so tough?
Spare 21?
Aid The Future: Help with student presentation
Book proposal - Giants of Economics and Practitioners who Partner them
ER's 37th year of Q&A - what purpose of internet could multiply most value for 8 billion peoples
teamwork this next fortnight
GrameenGreen : 1 billion new jobs?
Collaboration Cafe
Singapore launches annual Social Business Week
Economics Mapmaking Returns to Dc for first time in 11 Years
S&S: Schumpeter & Schumacher
Economics of Nations- How much stronger is USA than Greece?
Celebrating Brazil - 6th largest and arguably world's number 1 pro-youth economy
Brainstorm how to regenerate national economies like Greece
future capitalism - are any global markets yet designed to sustain youth futures?
RISK -failure to audit corporation economics can lose everything
1976 Why did The Economist say : most valuable challenge is change every type of 20thC organisation
Social Business Model - Bangla SB100
Don't trust your nation's economics until ...
Decade of everyone being a media activist - goods, bads, questionmarks
Help list primary agendas of 3000 people summits on job creation
Research of world's most purposeful exchanges - what we know how to do, and don't yet!
help map what fans of The Economist changed during first 37 years of Future Capitalism
Youth world's top 10 business models - 21st C job creating economy cuts down role of tv ad spot to bit part player
Top 10 - reasons to feel sorry for zuckerberg
Do students know which university principals define #1 purpose as youth income generation ?
Social Action Editing at The Economist
Help 3000 people launch league table tracking europe's top job creating banks
Paris, Feb012, reports from world's number 1 capital of youth most productive decade
Why are life's most valuable social services so uneconomically marketed?
mentoring your child in choosing a hero
News from the 3 best global corporate brands for global village world = Goal 100% Youth Productivity
Economics 10 Greatest Puzzles - #1
Death of Social
Debunk what professions get wrong about ER - starting with where's impact model
Pro-youth economics starts by mapping economics of communities
To save the world, know that USA has never had a great economist
banking - purpose of serving peoples lifetimes with joy of finance
Radical Economic Forum 2012.1
globalshapers - id of pro-youth franchise solutions that change the job-creating world
non-economic 1 -intolerable customer sevice
Europe Economics good news update jan 2012
Entrepreneurial Revolution Hosting
Y1 Community world's most inspiring banks markets & peer knowhow nets
dont let your daughter mix with liars, damned liars, statisticians or big bankers
Impact league tables - who publicises who
Good News Leaks
uk gov
help make atlas of laws on 1 credit 2 savings 3 currency 4 charity
If a youth ER summit could save the world - part 1: ghana? -will 2010s action learn from wall street debacle?
How ER can Brookings be?
How many great American companies will end up like Kodak?
Europes new Economics Diary
Debate: most universities no longer create jobs
Europe's Regeneration - Map of Social Impact Bond Franchises Sought and Found
The Economist & How to Survey The Future
What happens to any nation that doesnt give youth enough voice?
who's social business lab who
global economy 2.1.15 - why empower youth to mediate secret questions of 1 million times more collab
End Rule By Ratings Agency Before It Ends Your Nation
Help invite 1000 global corporations to benchmark promoting youth, jobs
Celebrating China
help survey yunus top 50 projects for youth's greatest decade
Will 2012 be one of 3 best years of Entrepreneurial Revolution
History of Events of Europes New Economics
The blog that asks ratings agencies and govs the questions they cannot answer
Patent Pool News
Who are the most misquoted people on planet?
When Economists Rule the World - Keynes Bookclub 1
GrameenAfrica- what can hi-trust netizens do for global village africa?
How ER is your Egov
Timewarp 2012-1984-1972 cataloguing summits of economics tipping point year
Can Youth Sustain Top 100 Entrepreneurial Revolution Networks
Londoners 7 7 7 Project
Belt Corridors out of China
education city - reports wanted
SOS from economists who cant model exponentials
league tables of new capitalism movements since 1976
How to report good news @ education's no 1 job creating hub
ERw2 birth of entrepreneur as growth of productive lifetimes
What do pro-youth economists do? ER &
Updating world class brands news on planets most responsible corporations and leaders
Updating triennial survey on why microcredit student clubs
Is Foreign Assistance Possible from Inside the Beltway
Economists' most exciting networks - part 1 to 1861
ERw1 Economics' First Case
Good Hubs Guide
If you go down to NY's kickstarter today ,,
Youth's 64 Trillion Dollar Forbidden Question
The growing nation's non-dividend capital market
Transcript Yunus New Year Address- Goals of 2012
Help add next collaboration ER project to Foundation of Unacknowledged Giant
SMBA - why only youth can make MBA unfashionable
Scottish World Trade Triad 1 : India and Bangladesh
8 millon bangla mothers latest franchise - teaching engish!
Notes on Hidden Persuaders Part 21
Macrae's last wish - linkin www youth and everywhere joyfully celebrating Bangladesh at 40
2012 - Year of 100 Million Job Creation Heroes
in search of an exciting 10 year diary for 3rd graders
intangibles Accounting - the whole truth
Evidence that humanity's exciting social revolutions take 7 years to franchise
Yunus Growing with 2 Giants - China, India
2012 Diary for Celebrating Youth & Unacknowledged Giant
How many of 20 greatest innovations of 2010s will result from triad partnering
mindset crises
Are you free to discuss how nations fail in 21st C?
How could we catalogue Nation's 100 BN $ Investment in Next Generation
Extremely Affordable Ultrasound , and other healthcare
the banks that invested in infant nutrition
Searching Microcredits Best Practices For Productive Arab Spring
BIGPRINT on Microcredit TRUST
Guide to how 12 powers for good can use Yunus and Youth in 2012
Does your country have a report on the most important work it needs doing for its children
Help prepare the best news announcement BBC ever makes
10 times more economic healthcare
Goodwill economics - what did world's 2 most joyous and trusted economists do?
2012 diary: in search of leaders of 2010s youths most productive decade
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League table of 100 leaders of 2010s as Youths Most Productive Decade
selected podcasts @ The Economist on Entrepreneurial Revolution
Exponentials - joyful cases of hi-trust economists and purposeful leaders
What was your first worldwide peer to peer networking experience?
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Why not join in publishing genre of new economics
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question from london- anyone got conflict resolution games worth playing alongside olympics
DC reviews of membership networks
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From triple whammy to three-in-one solution - basic system dynamics
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exponentials, and other social impact metrics
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Cataloguing 20th C org types by sustainability wins and loses
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goodwill= over 90 of value of people-centric brand leadership and webs
goodwill = ober 90% of value of people-centric brand leadership & webs
goodwill = ober 90% of value of people-centric brand leadership & webs
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apec vietnam
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belt road 11 main regions sustaining mother earth, 30 subregions
health education triangle

History (if humans exist in century 22) will note that C21 started up in a terrible linguistic mess as regards how leadership and system transparency of business and society and professions need to value peoplepower. In particular, the word entrepreneur had become a political punching bag. Its meanings had been popularised for 40 years 1950-1989  in The Economist by my father Norman Macrae with continuity going back the scottish founder of The Economist in 1843 and the origin of hi-trust economics Adam Smith.
Globalisation's War & Peace of Entrepreneur as Piggy-in-Middle of Macro & Micro Economics
However by 2001 over 90% of Americans including 3rd grade social studies books defined Entrepreneur as man who makes money by taking risks or some 1-dimensional pursuit of profit extraction. As a counter-tide, a bizarre term "social entrepreneur" had been coined to represent saintly local projects but ones 90% of whose founders felt no need to develop sustainable business modelling around. Hi-Trust entrepreneurs have always been concerned to earn positive cashflow so that nothing gets the way in investing in ever deeper purpose benefitting all who are communally connected to the compound consequences that spin expoentially up developing better futures for and by all in an integrated way. Especially as any system that isnt goverened around entrepreneurial win-win-win for all spirals vicious lose-lose-loses, and potentially societal destruction. 

             click a pic to play the video    


This page is dedicated to YunusLondon Weekday Feb 15 , 2008, when the book than changes the world was launched. Below, we're colecting transcripts - see eg the talk that raised 2 standing ovations at London School of Economics- but first what has the world most carefully said about this book

world; 1 2 3 when the botoom line is ending poverty : While Gandhi's goal was the end of colonialism, Yunus' is just as grand: He means to reform capitalism to make it a tool for ending poverty

london/uk: 1 see min 5 on of david frost video :
and what of London/UK critics -mail in your nominations to info@

We are focusing  on Entrepreneurial Revolutions ; the greatest of our human race started in 2008 "Future Capitalism" 1 2 (mail if you know of a more exciting www (win-win-win call to Entrepreneurial Revolution than the transcript enjoyed by 700 London Economics Revolutonaries on Feb 15 2008, cheerled by a man who is 68 years young)

My dad, who is 85 years young and first explored economics whilst waiting in Bangladesh to navigate lanes for the Royal Air Force, has been propagating ER for 33 years thru all sorts of media including:

surveys 1 2 3 in The Economist from 1976 onwards

future history books including this 1984 netizen guide to local-global sustainability

roundtables of which the first in 1977 was hosted by Romano Prodi in Venice to celebrate the Italian translation of Entrepreneurial Revolution 1976 and a recent 08 example at St James' Royal Auto Club is shown asks : do you want to join our correspondents of  3-in-one blogs : - top 2 questions- what global markets do we know to already be playing future capitalism - eg banking for the poor, fast healthy foods for the world's most nutritionally deprived kids , and what 100 global markets do you wish to be the premier league of FC  (water? energy? health?, west coast internet billionaire mediamakers) if human sustainability is to be global's outcome in every community what games and human races do we -connecting london and intercity collaboration forum and changing BBC - want to be as famous as olymipcs spectator sports by 2012

When the Bottom Line Is Ending Poverty
BusinessWeek - Feb 29, 2008
While Gandhi's goal was the end of colonialism, Yunus' is just as grand: He means to reform
capitalism to make it a tool for ending poverty
YUnUS blog for people who have met yunus or have read his book or make it their next mission to try to meet him where 3 questions mark has been videoing are:

*what inspired you by yunus book?

* what will you always do differently because of the book?

* if 5 people sitting in Dhaka want to share yunus community building social ABC with any of 6.5 billion beings who need that, what sorts of networking tools and intercity collaborations can we flow together

Yunus links: group 1 ; individual : SofiaBustamante 1 AlanMitchell 1 Rebecca Harding 1 Modjtaba Sadria 1 LillyEvans 1



Real entrepreneurs compound unique purpose which develops peoples lifelong competences, serves and progresses the human lot. We vote for Muhammad Yunus as this century's number 1 local and worldwide entrepreneur -who do you vote for? -

Entrepreneur Revolution comes back to the country where all our networking began - celebrate the launch of Yunus book in France


are you interested in any of these gamechanger contexts?

if yes mail with your compass of change and we will try to direct you to where on the wholeplanet gameschanger networking experiments are being open sourced


Macraes' 2008 Diary: Special Events
6 January Dhaka: After the most astonishing days of my business life, in which I heard how DR Yunus and team have a 3 year plan to connect up the half of the world the internet has never served, a relatively easy feat after connecting up the half of the world that banking has never served, my last 5 minutes with Dr Y were spent presenting my commitment to an initiative- Rumors of What's Possible  ... After transforming worldwide banking and the internet which of the 98 other biggest markets do womens networks need to micro-entrepreneurially revolutionise. Lets YUnUS 1000 SMBAs in each city spread the rumors -the communal wishes to celebrate humanity - until they become brand realities. Future Capitalism has never been so interesting around this whole planet of ours.


 Yunus Book tour day London 15 Feb 2008


Friday 15th February

8.30-9.10am – Interview at the hotel with Business Voice magazine

9.15am – Leave hotel and travel to the Guardian offices on Farringdon Road

9.50pm – Arrive at the Guardian for editorial conference

10.45am – Leave the Guardian and travel to Knightsbridge

11.15am – Arrive at Al Jazeera TV studios in Knightsbridge for interview with Sir David Frost

12pm – Leave studio and drive to Royal Automobile Club on Pall Mall

12.30pm – 2pm – Discussion and lunch with Economist journalists hosted by Chris Macrae

2.00pm – Leave restaurant and travel to BBC in White City

2.30pm – Arrive at BBC

2.45pm-3.15pm – Interview with BBC Radio 5’s Simon Mayo Show (live, in-studio)

3.15-4.30pm – Return to hotel for short break

4.30pm – Travel to LSE

4.50pm – Arrive at LSE

5-5.30 – Reception at LSE hosted by Bangladesh Students, Finance & Development Societies

5.30-6.00pm – Half hour break

6–8pm Lecture, Q&A and book signing

8–10pm Dinner at LSE



Entrepreneur scrapbook(Year 33)


2000 free the knowledge truths

1900 free from empires

1800- free from monarchs, lords of land

from 1984 on www sustainability entrepreneurs

1976-1984 service econ my's revolution beyond machine prooduction





In search of 30 Types of Truth Entrepreneur

Media Entrepreneur - spasmodic since 1840s - James Wilson

Service or Intrapreneur since 1982 - main origins Guifford Pinchot & Norman macrae now aka Organisational Democracy- great practionres include SW Airlines and Virgin

Social entrepreneur -main investor since 1978 Bill Drayton -typical early example: Florence Nightingale

Micro/Poverty/Rural Women Entrepreneur since 1970s -main solution franchise microcredit- eg Yunus, Grameen

Truth privatization entrepreneur -= since 1970s- eg Fazle Abed, BRAC

Education  Entrepreneur - Gandhi Family for last 50 years (following on from Mahatma Gandhi and maria Montessori from 1920s)

Peace Entrepreneur - Gandhi - Satyagraha 1907; first great success India freed from English

Emerging more detailed foci:

Youth Entrepreneur

Empowerment/Development Entrepreneur- revolution to

Bottom of Pyramid Entrepreneur - CK Prahalad - research since 1990s

Sustainability Entrepreneur

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Muhammad Yunus Transcript, London School of Economics, 15 Feb 2008 -we've added 10 subsection titles -have a better suggestion, mail

LSE Talk


I will not go into the details of Grameen bank. We started back in 1976. The only thing I would like to mention is I was not a banker, no training in banking of any kind, ..I was teaching in Chittagong University, teaching economics, but I was gradually drawn into it –without any kind of background in lending money or banking – that was the circumstances which pushed me into it, I never designed it that way, people think about their future in terms of what they would be – as a child we do that we want to become a pilot or a filmstar or a firefighter but not even as a child  did I think I would be a banker, and of course when I grew up that thought never came into my mind.

But this is what I became, people introduced me a banker, so here I am., But what we did could be done because I knew nothing about banking..if I knew about banking probably I wouldn’t have done that. So this is one consolation for people who don’t know things...there is a great future waiting for you.. This is an advantage- sometimes a real advantage not knowing – because if you know things you inherit a  mindset. And once you have that mindset you cant breakthrough that mindset. And this is our biggest problem in life : breaking through the mindsets. And institutions of higher learning where all these mindsets are really formulated; and once you go through it, you thought you received knowledge giving you a very clear vision to see the world; in reality it may be the other way, you lose your vision, the freshness of your vision is lost, because we try to imitate, fall in line with the existing thoughts.

This is the most unfortunate part of the educational process - the way I felt all along :in the process of education we become the mini-professor; the professor who taught us and we follow the professor so closely we turn out to be a tiny image of that professor. That’s we have such a school of thought and such a school of thought – how come in that school of though some other school of thought does not penetrate. Because everybody follows that procedure.  I mention this because the greatest battle I have to fight is mindsets. People tend to think the way they are trained to think- they cannot get away from it. So this is a change for academic systems – how to retain freshness of mind whilst bringing knowledge to students.


 If you look at Grameen bank for example – if you raise the question how did you decide on the procedures that you gave created in Grameen bank, how did you design these things, where did it come from whatever you have done- my answer would be a simple one – it is not exactly what it is but it describes what it is-  in a lighter vain I can say whenever we need a little procedure in  a specific case of in doing our work in Grameen bank in the early years we just looked at the conventional banks, what  do they do in such a situation, and once we figured out what they do, we just do the opposite. So if you take piece by piece almost you will see the reflection of it. Everything we do - almost the opposite of what the conventional banks do. So sometimes people think that microcredit means giving tiny loans, which is true but they don’t see how the whole system works – then the real microcredit will come out. The basic principle of banking is : the more you have the more you can get. That’s the basic principle. You have to have a lot to get lot. The corrolary of it:  if you have less, you get nothing

And we reversed that basic principle. Our principle sis: the less you have the higher attention you get from us. If you have absolutely nothing then you get the highest priority. So we started from that basic premise and built the system on that.

Conventional banks look at your position/ your wealth and against that they give you new money to accumulate more. We dismissed that on day one: we said that if you want to do business with the poorest people to ask for any position – and design system on base of that – is useless and ridiculous. So we don’t have any collateral in Grameen bank or microcredit programs – so no collateral , no guarantee, no lawyers, we don’t have any lawyers. And these are the basic features of the conventional bank. You cannot go to a conventional bank and do business with them without lawyers looking over everything you do. So we said it would be useless to have all those things – and we designed something that does not depend on that. So basically it is a trust-based banking, and funnily enough it works. And its particularly amazing at this moment when you see the subprime crisis where you have the collateral, the  lawyers, everything but it didnt work – you are now ready to write off some 400 billion dollars.


And microcredit is going on with us for 31 years, and many more orgs for lesser time, but is a globally operating system. One common thing you hear about MC is a very high repayment rate 98-100% despite the fact that you are doing business with the poorest people. And conventional banks want you to have lots of experience in the business for which you are borrowing money.  You are supposed to be an expert in your business. We go to women to tell her what Grameen bank will do , encourage her to take a loan and get into some income generating activity; and her answer is always please dont give me money I dint know anything; she will repeatedly mention I dont touch money, I never touched money in my life- give it to my husband. But we dont walk away. In the beginning my students, who were working with me were frustrated – why dont you forget about women? – they say they dont know anything , how can you give something to people to do to use money when they say they dont know  anything about what to with the money. So repeatedly i needed to talk to them... that when the women say they no I dont know what to do , dont take it as their answer this is not their voice; this is the voice of the history- the history that generated fear after fear in them and made them believe that they are nobody; they have no capacity to do anything except to take care for the children and the family. So that’s how when you come with the money , they kind of get scared, something terrible will happen to them, so our job is to peel off that fear, layer by layer, so that one day we can build enough courage in them that one or two will say: well let me try. So that’s the day we will be waiting for- so dont give up. We had to work for 6 years to bring the level to 50-50 –because this was our initial decision that half of our borrowers must be women. Because I was complaining against the conventional banks – not only are they wring by rejecting the poor people from their system, they are also wring and unjust to reject women for their system – all kinds of women any levels of income., I pointed out that not even 1% of their borrowers were women. This was mid 1970s when I was complaining. Today in 2008, you can almost repeat same compliant in Bangladesh. The situation has not changed. So when I began I wanted to make sure half the borrowers in my system are women.  So that’s why we try to encourage women for 6 years. Once we achieved that we saw that the money that went through to the family by women brought so much more benefits than the money that went to the family through men. So we started asking the question what is so good about 50:50? Why stick to 50:50, why mot open up and concentrate on women if it is so good with them. So we did –and we started focusing women as a result we moved from 50 to 60 to 70 to 90% .

Today we have 7.5 million borrowers in Bangladesh – 97% women. And they own the bank- this bank is owned by the borrowers themselves.

We encourage the children of Grameen families to go to school. So we came up with a system where we finally succeeded in nearly 100% of children being n school. Then we started giving scholarships because some of these children not only went to school but they were at the top of the class- This is a kind of a thrilling experience to see  - not only for first time in the whole history of their family did someone go to school, but he or she is top of the class.  Every year we have a little ceremony in the village honoring the new recipients of scholarships and recognising their parents and invite all the important people of the village so the family and the child feels tall that they have achieved something. Last year we have given 51000 children scholarships for their performances in the schools.

Muhammad Yunus

Auteur: Muhammad Yunus

Aussi connu sous le nom de: Mohammad Yunus, Mohammad Yunus, Mohammed Yunus

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Livres de Muhammad Yunus

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Notes for The Margin

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Great fan of Toolkit Citizen Particpation which also has intriguing search categories to identify tools with -eg this is what media toolkits it classifies

My father interviewed as many leaders of the broadcast era (1950 to 1990) as just about anyone. You can see many of his country future histories in The Economist- starting with his 1962 predication that Japan was on an upward exponential, which no Western commentator with the exceptions of (help us list : Drucker) believed to be a wise forecast, but my dad knew from deep (ie ask ordinary industrial people not politicians and certainly not PR agents) research to be a megatrend that was already spinning.

When you ask my father so which national leaders' governments helped their peoples to innovate through the next great change that was enveloping the nation he says: none, pause unless we count governments that got out of the way - eg just after world war 2 Japan's and Germany's while the people like Sony's Akio Morita got on with rebuilding future international market capabilities.

When prompted again, my father comes up with some small countries: - eg Singapore had a near perfect government for its rising exponential. Then there are 2 national teams where some leaders have done extraordinarily well over a generation but their partnering institutions in leadership have messily heckled so that the progress has been slow if sustainable. In this category, let's dare mention what's been good and bad about India and the United Kindgom - 2 regions my family trees come fro most

Gandhi as refereed by Einstein was the greatest upturn national leader ever seen. His system for developing India has not always been truly applied but economically Manmohan Singh's economic decisions have been the best ever sustained over 15 years by a central banker or national leader. And the ethics of Sonia Gandhi should be a case for every truth-loving Indian to rejoice.

Turning to Britain; we have had in the royal family Queen Mother and current Queen: the 2 most ethical leaders any country could be blessed with. Given this it is amazing how other constitutional partners have not played the upward exponential the way the Queen and her nations cross-cultural peoples merited. Let's leave out prime ministers from this appraisal - and ask how is it that the world service and largest public broadcaster could have had such a volatile exponential instead of one that constitutionally partnered the people and the queen. Please help us make an incident report over the last 40 years which cut the BBC's purpose from exploring the greatest a public broadcast sector could be in inspiring up a nation to not that much better than any commercial broadcast network's dumbing down and lack of appetite for investigating questions that big powers may not want innovative peoples to hear about.

During the Wilson Government, the BBC needed its biggest rise in licence fees from each public household as it was transforming from black and white one channel tv, to colour and more channels. Wilson was having a bad time with the Unions and did a get-your-license increase deal with the BBC governor. Your newscasters will not use the word strike but industrial action, and your interviewers will never stage programs on political issues without ensuring there is balance of left and right (as if this one dimension represents the whole of human in query). Normally my father would have had a great time exposing this monopoly on human speech, but his new editor Alastair Burnett also had a night job as tv anchor on commercial tv channels. The one story which Alistair thought it would be unfair for anyone ion The Economist to cover was broadcast tv's public and commercial scorecards. Whilst the BBC has freed itself from the vocabulary of industrial disputes, it has not to this day liberated public discussion on any issue that politicians call political from the absurd notion of one dimensional party political balance. Almost no issue of world crisis relevant to me or my child is resolvable by voting left or right, and certainly none is reconcilable by voting for the 5-year party political interests that are the longest period of time any British Prime Minister cares about. Indeed, in very non-transparent ways such as stealth taxes, recent British Prime Ministers haven't cared about any future time period's truth at all as long as they can disguise inquiries into the truth as was evident in the war between Blair and the BBC which preceded the decisions of whether Britain as a nation thought America's plan for an Iraq war was sustainable or otherwise worth-life in ways that ordinary people would like to be cross-culturally debated at the grassroots and not just by those who can hear Big Ben.

As another example, in the early 1990s, both parties started to get worried that the BBC might gain more respect for truth across the British public than their posturings ever again would in an age of technology's knowledge-flowing networks. So they sent in the worst sort of accountant who redesigned the whole of BBC's organisational system in small boxes. If you can’t justify the worth of your separate type of programming content , out it goes. These blind accountants- who incidentally have now been proven to use maths that compounds destruction of deep purpose and any innovative wealth - ripped BBC radio apart, and rippled fear through the governors of the BBC which is spreadsheet to this day.

I know a 500-strong network of architects who are ready to realise a dream : Qutopia. Unlike Disney’s Epcot, magical good news is actually achieved by each summit or sustainability-hunting network that visits Qutopia. For example, perhaps the first summit is among national leaders who are scared by petroleum shortages. When you get to Qutopia, you find that no carbon energy is used at all - the buildings photosynthesise all the energy they need, and demonstrate how this can be done with all shapes of building in just about any hot country.

Perhaps the next group to go there is a thousand kids from around the world. Maybe the Bill Gates Foundation sponsored a competition to find 1000 children who wanted to meet every culture under the sun and who are so highly trusted in their peer networks that cross-cultural waves of harmony percolate out through youth ; or perhaps a 1000 New Orleans meet to finalise a blueprint that transparently includes every constituency in the regeneration.

And perhaps the BBC has been in voted to be the media broadcaster out of Qutopia. The strict rule : wait until the group have a positive out come to announce, and help them celebrate it. By all means follow the conflict resolution processes that often come first before sides innovate world changemaking, But show the edited highlights after all sides have got it together and even heroise the struggles they went through to make it but don’t stuff a global camera up everyone’s nose while they are opening space to transform a community disaster into a sustainable way forward.

If you think I am teasing about architectural solutions being the only ones likely to steer humanity through global climate's inconvenient truth, drop me a mail at explaining what sort of application you wish to architect if our network’s experts can convince you that in terms of clean energy revolutions, they are one of the 21st Century's real things.


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4 FREE MARKETS FREE WOMEN  (or whomever history has discriminated against whereas conditional aid spins white man’s burden)

Then we saw these students gradually moved into higher education -; so we introduced education loans, we have 21000 students on education loans going to medical schools, engineering schools, universities, some of them completed phds some scholarships in international institutions – and now we are offered scholarships from Harvard, York College n NY, MIT is considering offering scholarships to children coming from Grameen families. So this is an amazing kind of thing that you notice. When I go to the villages meeting these women who have been working so hard to make a difference in their life, it is an amazing experience being with them.  And now I see a new phenomenon coming, added to that, when I visiting the daughter from the city comes in having just finished her degree in medicine. She is a doctor practising now- so I see the mother and the daughter standing side by side , one is an illiterate person who joined Grameen bank 15 years ago, took tiny loans started her life, sent her daughter school , now she’s a doctor- so you can not escape the though entering your mind looking at these 2 ladies standing next to each other that her mother could have been a doctor too. But society never gave the chance to her mother – all we have done through Grameen bank allowed her to improve her income and the capacity to send her daughter to school and ... to become a doctor. Our mother must have the same elements in her- there is no reason why she should have less than what her daughter has. ...


The conclusion you come to is that poverty is not in the person, it is created by the system. So if you want to address the issue of poverty, it is not rushing to her but rushing to us – what did we do wrong, where did we go wrong, fix it up – if we can pick up the seeds of poverty that we have put inside all the institutions , policies, concepts we have built, nobody in the world will be a poor person., There is nothing wrong in the human way. We messed it up and them blamed them – ah these are lazy people or whatever!

Sometimes I describe poverty by comparing with the bonsai tree- the little tree that you grow in a flower pot. If you take the best seed of the tallest tree in the forest, and put in a flower pot, it doesnt grow at all , it grows this big. And you wonder what happened to this tree, why doesnt it grow,. There’s nothing wrong with the seed, we picked the best seed. Thing that went wring was the base we allowed that seed: the flower pot; so it couldnt get the nourishment to grow as tall as the tree we saw in the forest.  And I try to explain that the poor people is bonsai people, there is nothing wrong with their seed, only society never allowed them the space to grow. So its not their fault. The fault is not in the seed but the base we provided to the seed. So if we change the base they will be as tall as anyone else. So that’s the challenge : how to change the base so people can grow


In Grameen bank. We encourage the children to go into education, to create a completely new second generation because getting out of poverty is just simply crossing the line. In a country like Bangladesh, crossing the line doesnt ensure you remain out f poverty. Because we are a country with all kinds of disaster happening all the time. Flood is a very common phenomenon – last year we had 2 major floods and then on top of it we had a big cyclone at 250 km per hour speed  ; it blew away peoples possessions, then a tidal surge came and washed away - killed people,  eliminated their livelihoods and so on. So that’s the environment where we live. So we thought if we can concentrate on the second generation - to grow into a different kind of persons - so that they will be far far away from the poverty line, so that even if a disaater comes they will not be pushed back into poverty- so that’s our effort to make sure we can do that


Several features that I will quickly mention illustrated by what we practice at Grameen bank. We have 2500 branches all over the country –each branch is graded by a 5* evaluation system,  like hotels. Our branches are always looking at number of stars shows level of accomplishment they have reached. Green star means 100% repayment record for the whole year. Blue star means they have enough surplus of deposits over loans they give.  Each branch has to find its own money , monyt does not come from anywhere else not from head office, not from neighboring branch. When we open a new branch, literally we literally give an address to the branch manager. Here is the place you are supposed to open a branch, go and open the branch. We dont give you any money. He goes to the address, finds it where its suppose to be, his job and colleague who accompany him to start the branch is to mobilise deposits as a bank. He still doesn’t have an office yet, but he starts mobilising deposits. As he starts mobilising deposits his task is to organise poor women in village so he can start lending them money because hen the income starts coming in. So he must rely 100% on the deposits of his branch to lend out money and then create a cushion, a surplus so thgat in emergency situation still he doesnt have to borrow any money. So if branch gets such a surplus it gets another star.  Our basic principle is when you open a new branch, not only you run branch with money you mobilise in locality  you must get to a break even point within 12 months. And they do that within 12 months they come to a break point – and get another star the brown one. The fourth star comes when all the children of Grameen  borrowers are in school.  Not a single child is missed. Then you get a violet star. On average a branch has 4500 borrowers (with 10000 children) so this is quite a tough task, They work very hard to see why anyone is left out, why someone has dropped out and how to get them back in school, its a continuous cycle but when you have ensured that you get the star.  And when you have all these 4500 families out of poverty, not a single family in poverty, you get another star. S when a branch has 5* this is quite a significance achievement for anybody. I tell my colleagues if I ran the country, I would give 5* a state honor because after all helping people get out of poverty is what the state is trying to do but you have done that with no cost to taxpayers, you have done it on your own, the money came for the locality, donors didnt help you out, its all yours. So having a 5* branch – you have solved the problems that you set for yourself

If you ever visit a Grameen branch, first questions to ask are how many stars have you got and what colors. Then you know what they have done – if they say they have 3 stars then most likely they will say we will get our fourth start by April this year because everyone is planning when their next star is . When I meet 100 village staff, the traditional pattern is the 5 stars sit at the front, 4* in the next row back and so on. And those in the front sit with pride- we dont give any financial benefit to 5*. I have always said that financial benefit will take away their pride –its not something you convert in money, you stand tall you have done the work, this is your pride you have contributed to your society. And when I meet someone with no stars, I always hear somebody saying dont worry the next time you come next I will be at the front. He knows he has to earn a lot of stars, he’s assuring he’s working on it. That kinds of energises the whole system that you are doing something you take pride in – important thing that you do


20 Collaboration Entrepreneur Network Priorities in 2008 -info requests welcome info

To tell you the truth, many of our collaboration teams made a real pigs year of the marketing interfaces of challenges (where correspoding) in 2007; hopefully the lessons and the network actions are ready just in time for changing over to community-up economics and sustainability globalisation in 2008

solaroof clean photosynthesis applied to A) agricultural markets; B) bubble-roof buldings such as 200 person peoples sustainability; C) replacing coal-fire electricity generation by clean algae oil: D) 10 times better carbon offset projects than plant a tree Collaboration Cafe is a Transaltantic one-hour meeting process in which a deeply experienced person guides up to 10 potential disciples. For example, a leading social entrepreneur may be visiting a foreign city on other business but gift an hour of his time to the 10 people in the city who most want to help replicate his humanitarian service model. Intermediaries for Collaboration Cafe build up extensive permissions to inquire for networks' most contexually relevant practitioners. E perience between cities and over time also helps catalogue the most urgent collaboration agenda of our times and the most trusted collaboration entrepreneurs.Be the benchmark city for Yunus1000 Forum  -can London invite the most collaborative 1000 people advancing community-up sustainability and changes towards a win-win-win global Develop the best social business models for hubs across a city Make the intrapreneurial case
 Collaboration Entrepreneur Gap in virtual media world: there seems to be a gap in mobilising actionable projects matching urgent community-up development goals and local sustainability crises.  Simply speaking this is to catalogue best benchmark solutions so far known inviting open improvements. The delightful dynamic put in play by Dr Yunus is that as a banker investing in local entrepreneurial solutions he is openly searching for improvements not seeking to fundraise for one competitive model against another. For 24 years now 2008 seems to be the right time for worldwide collaboration learning houses of Social Actions, Social Businesses etc to come of age and for a virtual community platform - that doesnt need to be the tech smartest but does need to be the most transparent win-win-win for all to help change the world. This can also be a way ahead to introduce fully developed empowerment economics. Congruent with this intercitizen efforts are Yunus1000 citizen forums celebrating humanity of this with the value : impossible becomes possible if right action time place people. London's ad hoc Social Action Committee exists to accelerate Londonwide awareness and participation in this local to global call by Muhammad Yunus.   Any groups of 3 youth (or others) conceive a social Action when they commit to practice social changemaking around a specifically selected but year-long goal. This is great teamworking practice for those who may later systemically design a Social Business or help play lead roles in making capitalism sustainable. Action learn the most from 1000 readership club of Yunus new book: creating a poverty free world: Social Business & the Future of CapitalismLeverage Unseen Wealth evidence of 2000. Change the way sustainability investment decision-making is made to reflect the infinite potential of human being Leverage the window of opportunity to give people transparency everywhere
 With regard to the need of Free Universities for receiving open source peer to peer curricula of vocational relevance, London could become a lead city by cataloguing what subjects and experienced practitioners are ready for just doing this. Social Business Stockmarket - Londoners could support Dr Yunus by being one of the lead to respond to his call for every major city to form a stockmarket for buinesses whch are purpose driven not just 90-day money-driven. Dr Yunus has proposed a specific set of criteria for certifying eligible social business  Be the best city at connecting summits of world entrepreneurs Campaign for Larry Brilliant's governance of network boundaries by early detection early response (of compound risks) End the white man's budren of global aid
 Micropublishing: this is a form of publishing designed round maximising shared knowhow across disciplines and open sourcing collaboration wishes of open source educators and sustainability leaders. Maximise immediacy of free info sharing between practitioners in need. While a lot can be achieved through virtual downloads, a community often gains tremendously by sharing one custom-printed guide for all to have common access to. Encouraging the BBC to be the investigative mass media  of and to understand that a definition of sustainability exponentials is a context where waiting for 100% evidence of a crisis is too late. Make the most of a daily 200 person free space for sustainability debatesRaise public debates around Corporate chairman Ray Anderson's business case for zero-carbon industry supply chains As world's most culturally diverse city , take responsibility in leading east-ewst reconciliation


8 ENTREPRENEUR IS THE CREATIVE TALENT UNIQUELY PACKAGED INSIDE US AT BIRTH And in connection with that I will mention something else relating to pride. One of the criticisms often made of microcredit is : one has to be really entrepreneurial person to benefit from microcredit- so only the entrepreneurial poor benefit form microcredit. Whenever I hear that it really burns me up, because I firmly believe all human beings are entrepreneurs. No exception This is a package in which all human beings were born. It is not something that can be taken away still you call a human being. That’s how we came to this planet, survived on this planet, and that’s what we are. Some may have discovered it, others may not have discovered it - the talent inside them – because society never allowed them to discover it – so the wonderful gift of creativity , entrepreneurship and energy and innovativeness that each human being is born with – not every person is lucky enough to unwrap that gift – you got the gift, but nobody introduced you to that gift and ever allowed you to unwrap and have a peep at what you have got, you dont even know you die without ever knowing what you could have been, That is not her fault, not his fault, its the fault of the society that never allowed that opportunity. 9 FEMALE BEGGARS- DEVELOPING WORLD’S NUMBER 1 ENTREPRENEURIAL OPPORTUNITY FOR SOCIAL ACTION So after repeatedly debating this, about 4 years ago we said let’s demonstrate this. Let’s create a separate program where we exclusively lend money to beggars. My argument is you cannot be poorer than beggars and if they can show entrepreneurship, then you have made a point. So we started doing that – go to the beggars sit down with them spend hours talking – our first question: at what point in life did she become a beggar.? Its an important point : society has pushed and pushed and finally brought her to the tipping point –and she couldn’t take it any more and stretched out her hand: please help me I cannot survive anymore, help me to survive and feed my children. By understanding this process you understand the whole society, how ruthless it is to push a person to that level. After we go through this process, we said well : we can do something if you want to. As you go from house to house begging, would you like to carry some merchandise with you – some candy, some cookies, toys for the kids whatever people would like –if you’d like to do that we will be your financing. That will be your business and we will be your financier. And people started liking it, why not? And we encouraged thee and said after all you are going there anyway. This is no extra work for you. So give people option- and they may like to buy something from you or they might t lie to give you charity – and they have 2 options. It became popular with the beggars, but what is amazing it became extremely popular with our staff. I didnt expect that . I thought they would be grumbling we already have enough work. Instead they kept pressuring that they wanted to make more beggars into the program because I had made the rule that nobody can take more than 1 beggar to serve. They became so involved in it that they wanted to take more beggars. I said no just one beggar. My idea was if you have too many beggars with you will probably not pay attention to them ; so if there’s one you will pay attention. This is addition to their regular work – so they will be doing everything, this is additional responsibility, optional responsibility, nobody required to do it. We have 27000 staff and very quickly 27000 beggars were in our program!. And the staff were saying give us 10 beggars, we can handle 10, and I said no way.. The pressure became so unbearable so I finally allowed 2,3 4, step by step. Now we are at the 4 level so we have more than 100000 beggars in program. In the 4 years, amazing thing is that more than 10000 beggars have quitted begging completely – they are door to door salespeople – some are successful personal shoppers- because in Bangladesh like many other countries women cannot go to the market to buy simple things so she has to tell the husband please bring me matches, bring me this and when husband comes home at night ask did you bring it – oh I forgot – so now she has found a way – this person is becoming a go-between the market and the woman. And the remaining 90000 beggars I would say they are part-time beggars; they are mixing begging an selling at the same time but they are still in the process. My impatient colleagues – some of them why cant they get out of begging like the others: I said dont push them , that’s not what the whole idea is- they are in the process of closing down their begging division; and this is their core business-to close down the core business takes a lot of time, and in the mean time they have to build up their sales division so its a restructuring of their business. And when you talk to beggars, these are smart people. They tell which house is good for begging, which is good for selling – I say to myself this is good, they know the market segmentation! Its amazing. We never trained them – all we did was just a loan for things they would like to carry round. They figure out which is a best-seller, shifting into those items. And the loan: that we give- typical loan is 15 dollars. With a 15 dollar loan, if you can help a beggar to change his whole life – why can’t we do more of it? Society is so blind that wouldnt even allow this 15 dollar loan to a beggar who would like change his or her life. Our idea is very simple: this is a loan you have to pay it back whenever you can. But there is no interest on this loam; so it will never grow- so dont worry about it getting big. And there is no time limit, so you’ll never become a defaulter. So you are immune from all those worries. So again coming back, if a beggar can figure out how to run business and change his or her life, how can we say that they are to blamed for their poverty? If the system is at fault, who dont you fix the system. If institutions are at fault, why dont you fix the institution like banking for example which never gave any loan to poor people. Two third of the world population dont have the eligibility criteria to satisfy the conventional banks. So they are not creditworthy in their eyes – so why dont you fix those institutions. 31 years ago they could say they are not creditworthy. Today they cannot say that. The recent subprime crisis proved it again.: the poor are more creditworthy than the borrowers if the conventional banks. So this is the question, and I am raising the question again about institutions, the concept –and one concept I focus on is the concept of business. The concept of business : to maximise profits.. And I look at it: the economist, the theoreticians who built this theory – they assume that human beings are like money making machines, they look like robots, they just maximiae profits. But the real human beings are not robots, are not single dimensional human being of economic theory, real human beings are multidimensional human , that’s what the beauty of the human being, why cant we bring the whole human being into economics. Rather than cut off the real interesting part of human being and leave only the money part of human being. That’s not a fair interpretation of human being. So I am arguing that if you want to justify the totality of human being, you need at least 2 kinds of business: one that we already have making money, the other business is to do good to people , do good to the planet. 10 SOCIAL BUSINESS MODELS- SUSTAINABILITY INVESTMENTS SIMPLEST SYSTEMS I am calling it Social Business. It is a non loss non dividend company with a social objective. So if the traditional business, the one recognised in economics, is all about me -I want to benefit everything that’s why I run business it also has to come to me I am the owner; the other business is all about others nothing about me, just the reversal. Then we can put the two together, that what the human being is ;-the human being wants to make money and be helpful to others. That’s part of human being – you cant deny this. But today you can’t exercise that, if you want to exercise it you have to step outside economics and become a philanthropist involved with charities. Why cant we within the economic world be a fill human being. So that’s the idea of social business. And if we can create a Social Business this can be much more powerful than philanthropy or charity. Because in charity , charity dollar has only one life , you can use it only once. If you want to do it again ,you have to find another dollar to do it. So you are dependent on someone to repeat it because it doesnt go beyond one life. But if we can transform their whole thing into a social business, social business dollar has endless life, it recyles , and it is sustainable , it creates an institution. Charity does not create a permanent institution,. Its a program, you do it, achieve it, that’s the end of it . If you want to repeat it you have to have fresh money to do it again. But not in business, in business it just circulates. One of the examples I give in my book is the Grameen-Danone collaboration in a social business. We created this yogurt company as a social business, both sides agree for a social purpose there are millions of malnourished children in Bangaldesh—and other countries but we have our share – because their diet is so poor , so what we have decided is that we will take all the micronutrients that is missing in children and put these into the yogurt, all the vitamins iron zinc etc, and then sell this yogurt at a very cheap price to the children of poor families, and they will enjoy it because it is a delicious yogurt and they love it. And the company recovers its cost. Its not based on charity or subsidies. But both partners agree that they will never take any dividend out of it, because its a social business. In Social Business you dont take any dividend out , you can take back your investment money, exactly what you invested, but it stops there. Because all the profit made by the company is stays with the company to achieve the goal you have set for it. So here the bottom line is how much impact have you made in the life of people, that’s the bottom line. Unlike the bottom line how much money have you made in your business. By accepting the social business model we have a complete structure so that we can transform all the issues of poverty, healthcare, nutrition, safe drinking water, sanitation by social business models. And make a difference on all the problems we see surrounding ourselves, So then in the business schools that give you MBAs young people to be trained to joined the maximising company, we need another department at school that will be creating social MBAs trained to design social business how to measure impact, how to reduce the cost so you can go to the poorest people and improve the health, improve the social conditions of whatever social goal you have defined because the whole thing will be calculated completely differently.

Entrepreneur scrapbook since 1976

Entrepreneurial scapbook, since 1976 (NM1),  us tel 301 881 1655

aSIN: association Sustainability Investment Nets
Z Y X W ... Oh!

Macrae & Macrae open source a bank of over 2070 Entrepreneurial Revolution (ER) cases - roughly that's 10 per year since the systemic term entrepreneur was coined by a French alumnus of Adam Smith - preneur "take between" entre 

We offer to guide you through:

  a selection of 2070 cases of the most revolutionary innovation stories seen around the world is to help identify members of the entrepreneurial tree as well as those who are not. There is one huge mistake to avoid first. Entrepreneurs never ever judge their success in monetary terms; always in humanly purposeful systems. Of course the architect of a system that empowers ever larger numbers of people to maximise their productive difference or to demand what human beings and society see as sustaining future progress may indeed earn large fortunes, But it is systemising purpose and innovation that serves the world which compounds goodwill and fortune not vice versa. If you don't understand that please call yourself whatever you like but not an entrepreneur and not an economist.

The cases are not evenly distributed over the centuries. Many were collected by my father while he deputy edited The Economist over 4 decades writing more leaders than any other journalist in this medium's history. A lot more have been searched out through the net - something that has been our passion since writing the first future history on the net and whether it would sustain or end the world back in 1984

The following Intrapreneur resources are particularly faithful to Norman Macrae's 1982 survey  on the service economy's post-industrial and empowerment revolution "we're all intrpareneurial now) in The Economist 1 2: -mail with citations to be assessed;


1 good set of training slides-Pauline Kneale, Uni of Leeds

 5* Feedback:

From 60 minutes on phone to rebecca today, I understand why there has seldom been a meeting africa which is more impossibly right time right people right place right action in everything I understand yunus 1000 citizen forums or social ABC bookclubs to be about.

5* Feedback
This follows on from 4 other 1 hour debriefs of the yunus rac luncheon of feb 15 which I have been fortunate enough to complete:
*tony manwaring
*alan mitchell (transsparency declaration, alan and I are 17 years into maths of media and measurement revolutions)
*tav ino
*Robert Knowles
as well as some continuous debriefings from the remarkable Lesley Williams, Mostofa Zaman, Peter Burgess and Mark Chaplin

continued at

In our 1984 future history book on a networking world which completed a trilogy on entrepreneurial revolution (parts 1,2 published in The Economist 1976, 1982) we:

  • observed that the greatest tipping points in the history of human productivity coincided with one of 2 types of communications revolutions: transport's physical communication (eg industrial steam engine's train meant for the first time the average person moved more than 20 miles during their whole life), information communications (eg the invention of the printing press).

    Networks would bring a crisis without precedence because:
  • they connected both type of communications revolution
  • their impact would wave worldwide in under one generation : between 1984-2024
  • if any of the systems we compounded through every global village had a fatal flaw over time, then that connectivity could vause waves of global destruction putting the question of sustainability of our children's children at risk

     So one of the issues that I raised with Grameen Danone, when I was asking what kind of cup do you use in selling yogurt because they sell yogurt all over the world. They showed me the cup I asked is it biodegradable, they said no its not. So I said why cant you make biodegradable cups I dont want to see Bangladesh rural areas littered with plastics just because we sold yogurt. They said well we will have to do some research. I said go out and do the research. So they went out around the world to figure out how to make biodegradable cups

    Finally they come back very excited, we have found it where what. In China, cups made of corn starch –very good material, which satisfies all of our conditions, and they brought some cups made of corn starch. And I said can I eat it. Why should you want to eat it. Because poor people are paying for it, why should they pay for something which they have no use for. Why cant you find a material that kids can eat alongside the yogurt.

    Their money shouldnt be wasted, They said we cant find this thing; I said you’ll find it. I said when I buy ice cream I get a cornet. And I love cornets. Why cant you find something like that. They said no cornets wont work. I said find the one that will work because that cup should also carry nutrition as they are paying for it. So finally they got convinced and said that they would ask their research facility in Paris. We will give the task to our scientist to find it. I said how long will it take. They said a year or so. I said can we make it 6 months. Because otherwise there will be useless expenditure on these cups people will be making but with no nutrition.

    The reason I mention all this is that the moment you design something as  a social business a lot of other issues come up. In the profit maximising business you dont see that because you are busy to make the money, the bigger you make the container the bigger it is the more money you make ,so  you make it bigger unnecessarily, you spend a lot of money on packaging just to lure you are in , you dont get anything out of it but they get the money in the process you waste resources. So if you fix the concepts and the institutions nobody will be a poor person in the world, so we can create a world free of poverty. And then I say the only place we will see poverty will be poverty museums.

    We will build a museum in London where they will show where poor people used to live in this country, and now there is no poor people in this country! And similarly in many other countries. And let’s fix the date on which we will inaugurate the museum in each Future Capital and country.

    Thought for a decade to 2015: In a world where all human sustainability will compound round whether we connect transparency, truth, fairness and love in time : the biggest mistake we can make is to teach our children that the entrepreneur is the successful money grabber. To let anyone make this interpretation is a breach of the hippocratic oath of the economics profession as you can see if you go back to when alumni of Adam Smith economics coined the word in 1800. Put another way, you can be sure that google will remain the most valuable brand in the world whilst it connec`ts more goodwill among people that any other human relations system. To charter a brnad or an industry sector with a sustainable future the top 2 keys are : Just do no evil and sustain investment in your deepest purpose knowing that requires context specific metrics to over-rule any tangible standards accountants may invent. Two mathematical reaons for this guidance are:

    Inside the new media : 1 google video

    Countries assessed for entrepreneurial multi-culture:


  • unless you are measurable to your deepest purpose every cycle other metrics will compound deviation from and dilution around your purpose
  • systems that are productive (from a learning human being to an organsiation worth the world valuing and interacting with) systemise tense relationships - any conflict that enters into such a systems soon compounds canerous interactions destroying goodwill and truly purposeful information flows; the way to be certain that this will be any system's fate is not to be transparently and humanly measurable to its greater purpose. As long the people who govern an organisation have flopw maps sufficient for the above systemic understanding,then the maths of sustainability investment is simple - if extraordinarily contextually detailed. If ever you (as a future pensioner, investor in your community or country) hear a boardroom (or any leadership team) moaning how complex truth decision making is, get as far away from the organisation or industry sector as you possibly can because what they mean is that they are being blinded by badwill metrics. And that is the riskiest way to command any living system let alone a network (including our living globe) that interacts system times system time system...
  • Britain rated by ***** Anita Roddick (8 minute video) review: most do better on service entrepreneur, public service entrepreneur, on broadcast media, on real public debates, going beyond being ruled by numbers men;our saving grace is most of our immigrants have highly entrepreneurial cultures - ends with a wonderful protest story from elsewhere - how a corrupt local government colapsed in India because 50000 of its citzens got together and laughed at it for 24 hours!



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    What Everybody Needs to Know First About Economics

    Economics designs peoples futures but this depends on what logics are analysed- here are the logics The Economist used in the early 19080s when it discussed how the net gneration could be the most productive time for youth


    A nation/place cannot sustain growth unless its capital is structured so that family's savings are invested in their next generation's productivity. Norman Macrae's 1954 book on The London Capital Market provides chapter and verse. Historically it was timely as London's industrial revolution had planted most of the developed world's laws and financial instruments. Futurewise this book became a source for Norman's forty years of leadership challenges including 3000 editorials. THese became branded in the 2 genres of entrepreneurial revolution and future history of the net generation genre which he focused on from 1972. They script in practical details most of the changes that economists would need to make to historic rules if globalisation is not to collapse the worldwide financial system of 2010s

    Norman framed his writings on future purposes huan most wanted around the idea that The Net Generation to 2024 would face change on a scale never previously experienced by our human race. To prevent risks and celebrate job creating opportunities Norman proposed in his 1984 book (The 2024 Report) that the world should unite around youth's most exciting millennium goal. He explained why economics would design the most popular futures if the goal was chosen as racing to end poverty everywhere. Reasons included: its possible, its exciting, it creates jobs post-industrial generation will need to design around collaborative technology, it can empower youth to joyfully unite cultures as we become borderless (more connected than separated), it aligns economics principles with nature's exponentially (compounding) rules of evolutionary selection which are community-up and open.

     download more profiles of 100 collaboration leaders of 2010s = youths most productuive decade 


    We are shocked how few people know of the main findings of the renowned economist Maynard Keynes- increasingly only economics riles the world and the greatest risk to the future working lives of our children comes from elderly macroeconomists who hire themselves out to the biggest who want to get bigger.

    Historically when faulty systems of macroeconomists ruined civilisations they fell one by one. But Einstein took Keynes logic further and hypothesised that the first generation to become more connected than separated by technology would be subject to a final exam. Now if we let erroneous macroeconomists rule whole continents of nations will collapse.

    By 1976 my father (Norman macrae) -probably the last student of economics mentored by Keynes-  was writing at The Economist why the next half century would see the net generation tested - he called upon the genre of Entrepreneurial Revolution (ER) networkers to sort out the greatest  innovation challenge economics - and so the human race - will ever face .




    The opportunity of 10 times more productivity for the net generation (with million times more collaboration technology than man's 1960's race to moon)

    .The THREAT is preventing the threat of collapsing continent-wide system of value exchange. By 2020 the (exponential track impacting future) sustainanbilyty of every village around the globe will likely be lost or won

    ..logo3responsibility.jpg...How could we be experiencing record youth unemployent when we are living in a time of a million times more collaboration tech than a generation ago? According to research by Entrepreneur networks started at The Economist in 1976, we are 36 years off track in compounding 2 unustainable systems whose follies multiply each other
    • that caused by non-economic media which also distracts us with glossy images and soiundbites instead of future realities and integrated cross-cultural and inter-generational understanding - full briefing here
    • World's biggest maths error compounded by macroeconomists and all global professions with a ruling monopoly - see below
    Discuss: what does everyone need to know about the way economists think and behave. Understand 2 opposite segments of E : The Unacknowledged Microeconomist and the Fatally Conceited.MacroEconomist

    Keynes - because economics will incresingly rule the world, the greatest danger to the futures of youth is elderly macroeconomists where fame maks them compete to superpower over peoples  

     Boulding: ****the historic significance of capitalism is precisely a society in which exchange has become a more important source of power than threat**** in his book economics as science

    Von hayek- given the fatal conceit in my profession, I really think you shouldn't be doing this - awarding me a first Nobel Prize in economics 
    freedom of speech and everything about the future you want, NOW depends on enough people knowing how to play the value exchange game - and why that isnt exactly what the game of monopoly teaches - an exchange is where each side says I wants something from you so let's work out what I can do for you and purposefully improve on this over time through hi-trust communal feedback
    debate difference between true capitalism and phoney capitalism
    • agree on a picture like that on the right- we have seen cases where one of the 10 coordinates shown felt the system had betrayed their greatest trust, and so zeroised the organsaition or network (even ones that accountants had been reprorting record profits ahd $100 billion equity
    •  start discussing multi-win models - see our 4 favorites from 36 years of debates with entrepreneuruial revoltionaries
    • choose say 12 markets whose future purpose is most vital to sustaining your children - and use media to agree what the greatest human purpose and corresponding mkilennium goals are that need investing in to fee each market and youth's working lives in serving the most valuable purpose
    • get those (including all parents?) who save across generations to throw out speculators from banking systems and capital markets - eg next time there is a bailout (which means taking your childrens money to refinance a bank) wipe out shareholders; let them set lawyers on old managers and any politicians their pr's lobbied; keep savings accounts safe; restructure bank so that it invests in youth productivity and sustaining communities not bubbles, and not trapping people in debt

    Goodwill explains up to 90% of value impacts of any organsaition in a networked economy- yet no nation yet requires that organisations it licences to audit goodwii. 20 years of research has proved the following reciprocal relationship - the purposeful question" who would uniquely miss what if your organsaition did not exist?, has the reciprocal question why let your organisation contnue to exist if it has broken my life-crtiical trust it promised to serve



    valuetrue capitalism maps how each side win-win-win from other sides communal purpose over time -this  goes back over 250 years to the criteria of free markets adam smith demanded freedom of speech questioned - he talked about the transparency of community markets where a rogue trader might fool some of the people but not for long and not for too big to fail! - the journal of social business edited by adam smith scholars at his alma mater Glasgow University advises people of any other tongue how to build up from adam's hi-trust ideas to such constructs as sustainable global vilage networking first mapped by schumacher (another keynes alumni) - we have a library of free articles for you to choose and translate from

    phoney capitalism spins a monopoly, a non-free maket - one side rules by saying I want to take more and more from all of you- esentially this is what rules when global accountants audit only how much one side has profited/extracted withouth how much has it sustains other sides- phoney capitalism can only result in exponentai meltdown becuase so much has been extracetd from system that its unsustainable for human lives or for nature or for both

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    - in the 1990s I was working with big 5 accountants; I argued for a missing audit they needed to do as regularly as their monetisation audit; I called this how goodwill modelling multiplies value around a gravitational purspoe ewhise gials all sides want to progress over time; it turns out that in knowlege scetors over 90% of the future is bayesian predicatbale on quality of goodwill relationships-3 yeras before andersen crashed I usd this model to warn them that if they stoped multiplying conflicts around true and fair they would be zeroised by society- I didnt succeed in getting my advice to be acted on but at that time unseen wealth publications made by brookings and georgetwon had just been banned by the incolimng bush adminsitration - who didnt like to be told that without the second aidt risks would compound unseen- every collapse USA has seen a hand in during 2000s (and viralised to other nations since 2008) can be traced to this mathenatical error

    what can be done about this mess
    -debate difference between true cpaitalism and phoney capitalsim
    choose say 12 markets hose future purpose is most vital to sustaining your children - and use media to aggree what the greatest huan purspose and corresponding mkilennium goals are that need investing in
    get thse who save across generations to throw out speculators from bankiing systems - eg next time there is a bailout (which means taking your childrens money to refinace a bank) wipe out sharehilers; let them set lawyers on old managers and any politicians their pr's lobbied; keep savings acconts safe; restructure bank so that it invests in youth productivity and sustaining communities not bubbles, and trapping people in debt
    -if you do this today's millions times more coalbration technology than a generation ago can make the next decade the most productive time and joyful for youty and everyine to be alive instead of the most dismal time where natios led by old macroecnomist put youth out of work
    DO YOU KNOW...
    Q: Original Purpose of Economics? A The Scotland of the 1750s was at the end of a first generation to have found their country taken over by England's Empire., So Adam Smith was motivated to start writing about how to design systems so that peoples could could look forward to their next generation sustaining more productive lives than they had had ... 7 quarters later keynes general theory issued humanity's greatest challenge- economics as a systems science had reached the state that only economics rules the world ... moreQ: What do the man-made systems that rule the world look like? A Purposeful value exchanges composed round 5 main flows of how productively peoples lives are used and 5 main demands human beings make as co-workers, customers, owners, stewards of the globe, stewards of society at the village level - moreQ: Why can't human race in 21st C be sustained with choice of economics made by 20th C biggest banks and govs etc? A Long Story: ER alumni are in their 37th year of offering debating scripts eg1 on wht some industrial age systems after world war 2 were designed to be too big to exist as the first net generation became more connected than separated by geographical borders ... What is known is that 2010s is most exciting decade to be an entrpreneur because our impacts define what will be possible for all our childrens' children more 

    World Class Brands are in 25th year (as a subnetwork of Norman Macrae's Entrepreneurial Revolution) of helping sustain the most purposeful organsiations or markets in the world. Core to any charter of purpose is a quiz revolving round this question
    - who would uniquely miss what if this didn't exist?. From this Q&A's list of trust-flows, economics maps how to connect producers and demanders of the exchange in multi-win models of purpose. Henceforth, potential conflicts with this goodwill model are audited and resolved at every cycle so that unique purpose is celebrated to lead the future by continuously multiplying the most value and trust. This model provides the simplest benchmark around all exponential impact metrics of sustainability investement can be calculated and the transparency of all multi-win models are webbed around pro-youth economics. Questions welcomed washington dc hotline 1 301 881 1655



    Not youth's economics of the world Not our schools of the worldYouthandYunus.comLeadersandYunus

    Muhammad Yunus expresses faith in entrepreneurs at G20 summit

    Posted on: November 23, 2011
    Category: News

    Microfinance Focus, November 4, 2011: Professor Muhammad Yunus was invited to deliver a key note speech during the G20 Young Entrepreneurs Summit held in Nice, France. Professor Yunus addressed an audience of more than 400 entrepreneurs from all G20 countries. In his speech, he shared his personal entrepreneurship experiences, his faith in young entrepreneurs to be the pillars of society and the need to include poor countries in the discussion process in making global decisions.

    Professor Yunus being an entrepreneur himself started off creating the Grameen Bank that provides microfinance services to the poor who had little access to financial provisions. From that, he ventured into a wide number of social businesses such as Grameen Nursing College, Grameen Eyecare Hospitals, Grameen Shakti, etc.

    He has always considered young entrepreneurs to be the most effective solution for the future. He said “In my opinion, G20 YES is a fabulous initiative, gathering so much energy and momentum from all over the world. Because of their creativity and leadership, provided that they commit to share the value they create, these 400 young entrepreneurs in this room can change the world.”

    Professor Yunus is also a member of the Millennium Development Goals (MDGs) Advocacy Group, advising the Secretary General of the United Nations. Hence, he believes that the next generation of youths should be handed over the process of the MDGs as soon as possible. He believes that entrepreneurs will have a key role to play in fulfilling the MDGs, if they are committed to the social value created by their companies, and social business can be part of the solutions.

    In his speech, he added that the G20 needed to broaden its scope to deal with the current world crisis. It can no longer remain a political forum with economic agendas. The G20 needs to create a social agenda as well. Professor Yunus proposes that ‘social business’ should be brought to the agenda of G20, as one of the concrete and effective solutions to be considered for immediate implementation so as to guide capitalistic investment towards social value and jobs creation, rather than sheer profit maximization strategies. A social business is a cause-driven business where profits stay within the company for its sustainability.

    Lastly, Professor Yunus concluded that the G20 should be expanded into the G25, where poor countries from each continent should be included in the global agenda which they are part of. He added that “Their problems are inter-related with others, and their proposals of solutions should be considered by the most economically advanced countries in making global decisions. A G25 would be a big step toward ensuring that global social issues are raised, and MDGs implementation is fully shared on the global agenda. And finally, because fighting poverty together is the only way to bring long lasting peace in this world.”


    inquiries chris macrae info us tel 301 881 1655 ; us office 5801 nicholson lane suite 404, North Bethesda, MD 20852 USA - skype chrismacraedc
     Mapping is a process of discovery. Crucially maps are only as usable as updating correctness of bottom up information. Think of your own use of a map. You look for the "you are here arrow". You want to be directed to somewhere/someone you dont know how to get to; you want your return vist to be safe as well as a value multiplying win-win.
    Does anyone remember the simplest findings of einstein and jon von neumann. Einstein proved that to innovate more value you need to go more micro in what you model; von neumann showed that there is more value to be networked by interfacing safe flows across systems instead of ruling over separation of boundaries. There isnt a single global metrics profession that gets these mathematical -and natural - principles right. Unless we change this global markets will cycle through ever greater collapse and more and more communities will lose sustainability. Mapmaking is that critical an idea to what the net genration will achieve in 2010s; but its also one that children from primary age up can action learn. Its simple. Its just that it works the other way round from top-down people's fatal conceit.
    It explores how to make the invisible principles and practices of real wealth creation visible, and therefore useable. Our planet needs case studies underline the search for new win-wins that build ‘system integrity’
    Trust-flow is the unseen wealth to invest sustainability in. Tranpsarently mapped it develops a goodwill gravity  tyhat invites with roleplayer in a community to multiply goodwill while sustaining their own cashflow.. Trust is not some vague, mushy, abstract warm-hearted sentiment. It is an economic powerhouse – probably just as economically and socially important as oil.
    The point is, there are specific things you need to do to get trust flowing, just as there are specific things you need to do to get oil flowing. And like oil trust has a dark side. Right now, the world is awash with the carbon emissions which threaten the stability and sustainability of its ecosystems. Right now, the world is also awash with the ‘carbon emission’ of trust – mistrust. Indeed it may well be that our ability to tackle the one issue – the threat of environmental catastrophe – depends on our ability to tackle the other issue: how to generate, deepen, extend and sustain trust.>br>But what is the best way of doing this? One thing is for sure. You don’t build and sustain trust via some sentimental exercise of goodwill to all and sundry. There are three very simple principles at the heart of effective trust generation. 
    First, trust is generated via win-win relationships. It’s virtually impossible to generate or sustain trust without mutual benefit for those involved. But beneficial outcomes are not enough in themselves. For trust to be built and sustained, both sides need to signal a demonstrable commitment to finding win-win ways forward. Such a  commitment may require real changes to what we say and do. Second, real ‘win-wins’ are hardly ever purely financial or material. You don’t build trust simply by walking away with more cash in your pocket. Trust works at all the dimensions and levels of human exchange. Yes, it’s about financial and material rewards. But it’s also about purpose (what people want to achieve). It’s about politics with a small ‘p’: the use and abuse of power, the crafting and application of rules of fair play. And it’s about emotions: the sometimes overwhelmingly strong emotions, both positive and negative, that are generated when people deal with other peopleWhat’s constitutes a ‘win’ – a sense of real improvement – is therefore highly specific. It depends absolutely on the details of who the parties are, what they are trying to achieve, in what context. Building trus, therefore involves discovering these specifics. Just as oil doesn’t flow out of the ground, get refined and pump its way into motor vehicles automatically and without effort, so identifying and doing what is necessary to get trust flowing requires dedicated, skilled effort. It requires a disciplined, structured process, not a vague sentiment.

    3) Third, even if we do steps 1) and 2) there’s still a good chance it won’t succeed. Why? Because it ignores an invisible third factor. In the real world, purely two way bilateral relationships don’t exist. There is always a third party whose interests or outcomes are affected by what the other two parties do but who is not a party to the contract. The environment is a case in point. Producers and consumers may both benefit from buying and selling to each other – but what happens if, in doing so, they destroy the environment they both depend on?

    This raises a hugely important question. When two parties pursue win-wins and build mutual trust, are they doing so in a way which creates a win and builds trust for the third party at the same time? Or are they simply pushing the problems – and the mistrust – further down the line on to this third party? Building vigorous, healthy networks of trust is a different kettle of fish to ‘you scratch my back and I’ll scratch yours’ win-win conspiracies. It requires a Map of all the key relationships plus careful consideration of knock-on consequences. It requires a different perspective.

    These three simple, basic steps do not happen automatically. They need to be worked at. The territory needs to be deliberately Mapped and explored. What’s more, there are obstacles in our way – mental and practical obstacles that need to be cleared. Prevailing economic theories about ‘rational economic man’ for example, deny the need to commit to win-win outcomes. Instead, they promote supposedly ‘rational’ (i.e. narrowly selfish behaviours) which actively undermine trust The same theories insist that the only valid measure of human benefit is money, thereby excluding from consideration many of the biggest opportunities for improvement. Meanwhile many vested interests do not want to extend the circle of trust to third parties and complete networks because their positions of power depend on their ability to take advantage of the weaknesses of these third parties. That’s another job for Mapping: helping to identify and mount such obstacles.
    The potential benefits of doing so are unthinkably huge. They start with a simple negative: the relief that comes from when you stop banging your head against a brick wall. Mistrust breeds wasteful, wealth destroying conflict that tends to feed on itself. Anger and hatred engender anger and hatred. Simply easing or stopping the terrible waste of mistrust would transform prospects for many millions of people. We desperately need to find ways of doing this. Then there are the positive benefits. Understanding the real nature of human wealth – all those dimensions of purpose, ‘politics’ and emotion as well as money and material comfort – means we can start being human again; human in the way we think, and act. What’s more, many of these intangible benefits won’t cost a penny. They’re there for the taking, if only we puts our minds to it.
    But there’s more, because trust is also an economic superpower in its own right. In the pages that follow we will show conclusively that material and financial riches are also dependent on trust. In fact, we will argue the case for going one step further. We will say that material and financial riches are a by-product of trust: the visible fruits of invisible, intangible human exchange. Once you understand that sustainable cash flows are a by-product of sustainable trust flows, your understanding of what makes a successful business is transformed.
    Separately, each of these three fruits – reducing the waste of conflict, unleashing the potential intrinsic benefits of human exchange, and energising the sustainable creation of material wealth – are massive in their own right. Put them together and they represent a vast new continent of opportunity.
    As we said, this book is addressed to entrepreneurs and system  innovation revolutionaries. Wherever you happen to be, whatever the change you want to make is, the principles explored in this book apply. The wish to change and the will to change are not the same as being able to change successfully. For that you need to understand your territory. You will need new Maps


    0.1 Has a continental or worldwide search solutions on job creation that can be replicated across communities been organised before this EU launch of Nov 2011?
    While alumni of entrepreneurial economics have always valued job creation searches- we know of no clear evidence that this has been top of mind in the way that continental-wide government has operated since 1984 even though it was scripted by The Economist's Unacknowledged Giant as the number 1 question the first net generation would need to mediate if sustainable futures and humanity's most needed millennium goals are to be served
    what's different about nov 2011 is 4 top directorates of the EU have nailed their future reputation to this search -more
    1mobamauniobamauni@obamauni bon mots hillary zero sum thinking leads to negative sum results
    1hHCL TechnologiesHCL Technologies@hcltech Press Release: #HCLT listed for the fourth consecutive year in the @WorldBlu's "Most Democratic Workplaces" list. Retweeted by Traci Fenton
    49mAl RobertsonAl Robertson@al_robertson About last night's British Council @time_image film collection launch, with three of my favourite BC films! #WhoWereWe Retweeted by Lloyd Davis

    The End of the EU part 1

    TRANSCRIPT: 'The Unthinkable'
    Video above.

    Tom Ashbrook: You're talking about, writing about the end of the EU, the end of the common currency.

    Paul Krugman: it's unthinkable except that continuing down the current path is unthinkable. Spain is actually the epicenter. The Spanish government did nothing wrong. Spain was running a budget surplus before the crisis. It had low levels of debt. But it had a monstrous housing bubble, as did a lot of places, largely financed by the way by German banks which were lending to Spanish banks, which then lent on. And when the housing bubble burst you were left with a severe, extremely severe recession, and so the answer has been government austerity which just makes the slump deeper.

    The alternatives to a breakup of the euro have to be Europe-wide solutions. And so the solution, if there is one, involves accepting a higher rate of inflation for Europe as a whole and that particularly means higher inflation in Germany.
    --Paul Krugman

    What are Spain's alternatives here? Well, if they still had their currency, their own currency, the answer would be devalue, let the peseta drop, Spanish exports would become a lot more competitive, they'd be well on their way to recovery. They don't have their own currency, so people are saying: Well, you have to do all this stuff to stay within the Euro. At some point you say: Well, you know if your answer to our problem is just ever more suffering, ever more you know... 25 percent, 50 percent youth unemployment. If that's your notion of a solution, then maybe although it would be a very terrible thing to have the Euro breakup, maybe that's better than what we're doing. So that's becoming a real possibility now.

    The alternatives to a breakup of the euro have to be Europe-wide solutions. And so the solution, if there is one, involves accepting a higher rate of inflation for Europe as a whole and that particularly means higher inflation in Germany. Talk to the Germans about this and of course they go crazy, but you have to say to them: What is your answer? What you're doing right now is just a path to the collapse of the euro with enormous damage and radicalization and a lot of things that you don't want to see happen in Europe happening.

    TA: If the Germans can't take their foot off the brakes, they're just intrinsically and against history and everything else, Weimar, if they can't do it, what happens?

    PK: Then Europe breaks up and... No, I mean I think it's that stark. It really is, it really is that extreme because you know it's one of those things, you can't be saying that, but then you say: Well, let's talk this through. You know, let's as it said in the original edition of the Godfather - Let us reason together. Right? What are the ways that this can work out? And the current path is not one that can work out.

    It's like an irresistible force hitting an immovable object. On the one hand it's unthinkable that they'll allow the euro to fail because the euro is a terribly important thing, it's not terribly important economically, it would have been better off if they'd, if they had never done it, but now that it has been done, for it to fail is a defeat for the European project, the whole project of bringing peace, democracy, integration to a continent with a terrible history. So it's unthinkable that they'll allow it to fail, but it's also unthinkable that the Germans will accept moderate inflation which is the only solution any of us have been able to come up with. So one of two impossible things is going to happen. Your bet.


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