Please note: The MIT Media Lab, 6th Floor, Building
E14, is located at 75 Amherst Street- click here for directions
Come to the new
MIT Media Lab for a supercharged event featuring two distinguished panels and 40 tabletop technology exhibits.
Attendees will sign in and interact using the
MIT Media Lab’s RFID-enabled augmented reality: The Glass Infrastructure (see the video).
4:00PM – Exhibits Open
Tabletop Exhibits demonstrate how NFC and RFID offer compelling
solutions that empower consumers, caregivers, retailers and the enterprise. Last time at MIT we had a 46 exhibitors of auto-ID
& sensing solutions
– Panel: NFC Meet the Internet of Things looks
at the synergy between RFID and NFC — contactless data interchange for mobile phones — in applications ranging
from retail to healthcare.
– Panel: Internet of Things: Two co-founders of MIT’s
Auto-ID Center, where “The Internet of Things” was invented, look back at how far the technology has come and
where it is headed.
9:00pm- - Meet for Drinks at
After the event, Join us on the second floor of Meadhall, just a 5 minute walk up Ames Street
to the corner of Ames and Broadway at 4 Cambridge Center.
PANEL – The Internet
of Things (6:30-8:00PM)
Dr. David Brock, Co-Founder and Director, MIT Auto-ID Labs.
David is Principal Research Scientist at the Massachusetts Institute of Technology and Co-Founder and Director of the Auto-ID
Center (now EPCglobal, Inc. and Auto-ID Laboratories). The Center developed the technologies, standards and languages to link
physical objects to the Internet. Networked physical objects enable real-time inventory management and automated supply chains.
David is also an Assistant Research Professor of Surgery at the Tufts University Medical School and the Founder and Chief
Technical Officer of endoVia Medical, Inc., a manufacturer of computer controlled surgical and interventional devices.
Dr. Sanjay Sarma, Professor of Mechanical Engineering, MIT. Sanjay co-founded The Auto-ID Center at MIT, which developed many of the technical
concepts and standards prevalent in the RFID industry today. The center has now grown to five labs worldwide, including the
University of Cambridge, Adelaide University, Keio University and Fudan University. Sanjay currently serves on the Boards
of Governors for EPCglobal. He is a board member for OATSystems, a software company he helped found during his leave of absence
from MIT 2004-2006. Dr. Sarma is also a trustee of the Massachusetts Technology Leadership Council. He is a recipient
of the National Science Foundation Career Initiation Grant, the Cecil and Ida Green Career Development Chair at MIT, the Den
Hartog Teaching Excellence Award, and the Joseph H. Keenan Award for Innovation in Undergraduate Education.
Joe Andraski, President & CEO, VICS (Voluntary Inter-industry Commerce Solutions) Association. VICS was
established in 1986 to provide a forum for retailers, suppliers, information systems solution providers, consultants and third
party providers to develop supply chain processes and technology that improve supply chain efficiency and effectiveness. More
than 200 members have annual sales that exceed $2 trillion. Andraski has also been an adjunct professor at Penn State’s
Smeal College of BA, for nine years.
to joining VICS, Andraski held several positions with Nabisco Inc., including VP of supply and customer marketing. He had
been active with Grocery Manufacturers Association, serving as the chair for the logistics committee and was a member of the
Efficient Consumer Response Operating committee. He also served as a Senior VP of OMI, a retail software provider. Considered
to be one of the key leaders of Collaborative Planning Forecasting and Replenishment (CPFR®), he recently created and
launched the VICS CPFR Certification Program.
Moderator: Tom Coyle, For twenty years Tom has delivered RFID solutions as a senior executive
at Texas Instruments, Savi Technology (now Lockheed Martin), Matrics (now Motorola), Mark IV Industries (EZ-Pass) and Avery
Dennison. He was the representative for Savi and Matrics for the MIT Auto-ID Center and subsequently participated in activities
with EPCglobal and GS1.
NFC Meets the Internet of Things (4:30–6:00PM)
This panel will feature technology providers
and developers for an interactive, instructive forum on implementation milestones, and technology advancements happening in
NFC markets. In 2012, NFC technology will be widely available in new smartphone handsets, enabling quick transactions, ticketing,
digital content exchange, secure identification, social networking and communication between electronic devices. But what
tools are available to help developers use this technology?
Come early — this panel runs from 4:30 to 6:00 — and learn about NFC APP INVENTOR
tools for Android developers and see applications developed by MIT students.
Join NFC enabling technology provider Ville
Sointu, Director Mobile Application development Americas TIETO and
co-author Mobey ForumControl
Points in Mobile Wallets, NFC hackathon organizer Yuval Zuckerma, VP,
Director, Mobile, at ISOBAR. Humphrey D. Chen,Executive
Director, New Technologies, New Business Ventures, Verizon Wireless, and Hal
Abelson, Professor of Computer Science and Engineering and Co-Director
of the MIT Center for Mobile Learning and the APP INVENTOR open source initiative, and Stephen
Miles, Moderator, for a tour of what is happening with NFC.
Following the panel discussion MIT Center for Mobile Learning, NXP, and UPM RFID will
demonstrate the NFC App Inventor (Beta version). NFC App Inventor is an Internet-based service that allows anyone to create
and edit NFC-enabled smartphone applications for the Android platform, developed at the MIT Center for Mobile Learning with
support from NXP, UPM RFID, and ISOBAR.
NFC App Inventor is based on the original App Inventor service developed by Google, which was transferred
to MIT’s Center for Mobile Learning in 2010. The Near Field Communication component of MIT App Inventor is one of the
few features created during the transition period from Google. The NFC component is still under development, but it has already
been successfully incorporated into simple apps by MIT students.
Humphrey D. Chen, Executive Director, New Technologies, New Business Ventures, Verizon Wireless. He
leads Verizon’s 4G Venture Forum (www.4gvf.com) and is focused on accelerating the commercialization of innovative venture-backed
technologies in wireless. From a proactive charter perspective, his team is tasked with identifying and capturing new billion
dollar plus market opportunities with both small and big partners.
Prior to Verizon Wireless, Chen led Avaya’s unified communications (UC) product
strategy, which led to the acquisition of a mobile related startup. Before Avaya he worked at Microsoft where he focused on
competitive UC strategy and business process integration. Previous positions were with Morgan Stanley and the FCC. An entrepreneur
at heart, Chen founded a VC backed wireless startup in 1996. Chen has an undergraduate degree from M.I.T. and an MBA from
Harvard Business School.
Yuval Zukerman, VP, Director, Mobile, ISOBAR. With
experience working with multinational corporations and local non-profits, Yuval is passionate about all things technology.
Yuval joined Isobar in late 2005 and provides insight into everything from the user interface and middleware to cloud and
mobile technologies. Yuval leads Isobar’s mobile practice and is helping Isobar clients develop and implement strategic
initiatives in the space. He recently led the first NFC hackaton in Boston and San Francisco for ISOBAR. Check out his hackathon
videos here and here.
Yuval’s past and present client
roster includes Philips, The Coca-Cola Company, Harman International and eBay. Prior to Isobar, Yuval spent time with Digitas,
Razorfish and other marketing firms and startups. He hold a Bachelor’s degree from UCLA and a Master’s Degree
from Harvard University.
Abelson, Professor of Computer Science and Engineering and
Co-Director of the MIT Center for Mobile Learning. Hal Abelson is Professor of Computer Science and Engineering, and a fellow of IEEE. He is winner of several major
teaching awards at MIT, as well as the IEEE’s Booth Education Award, cited for his contributions to the teaching of
undergraduate computer science.
has a longstanding interest in using computation as a conceptual framework in teaching. He directed the first implementation
of the Logo computer language for the Apple Computer, which made programming for children widely available on personal computers
beginning in 1981. Together with Gerald Sussman, Abelson developed MIT’s introductory computer science subject, Structure
and Interpretation of Computer Programs, a subject organized around the notion that a computer language is primarily a formal
medium for expressing ideas about methodology, rather than just a way to get a computer to perform operations. This work,
through a popular computer science textbook and video lectures has had a world-wide impact on university computer-science
Abelson is a founding director of
the Free Software Foundation and Public Knowledge, as well as a a founding director of Creative Commons. At MIT, Abelson is
is co-director of MIT’s Council on Educational Technology, which oversees the Institute’s strategic educational
2008, Abelson initiated the first “Building Mobile Application” class at MIT (6.081). The first class used only
the Android platform, and some of the class projects won prizes in the Android Developing
He is a visiting faculty member
at Google, where he is part of the “App Inventor for Android” team, an educational program aiming to make it easy for
people without programming background to write mobile phone applications and “explore whether this could change the
nature of introductory computing
Ville Sointu, Director Mobile Application development Americas,
Director TIETO. Ville leads mobile offering development for Tieto North America. Currently Ville focuses on building
open NFC service platforms and strategy with Tieto’s key partners. Over the last 10 years, Ville has held several key
positions worldwide in areas of mobile financial services and connected devices R&D.
Moderator: Stephen Miles, Research Affiliate and Consultant, Auto-ID Labs, MIT. Stephen Miles
is a Research Affiliate at the MIT Auto-ID Labs, and a Principal Consultant in Auto-ID Serialization and Event Management
Systems. His primary research interests are in leveraging Automated Information Data Capture (AIDC) advanced wireless telemetry
and web technologies to communicate about events in shared business processes. As a Research Scientist with the Senseable
City Laboratory at MIT he led an interdisciplinary team in the Future ENEL project to design a Safety Event Management system
for a $4B Euro (4000) worker plant construction project in Slovakia. Functionality includes an open framework for integration
of real-time telemetry data, generation of a stream of standardized metadata associated with the content source, and design
and demonstration of an open scaleable system that supports queries and event/alert notification based on rule sets. The Future
ENEL project is collaboration between the Senseable City Laboratory, the Media Laboratory and Aero-Astro at MIT.
He chairs the Auto ID & Sensing Solutions
(RFID) Special Interest Group of the MIT Enterprise Forum of Cambridge.
NFC, RFID, GPS, RTLS, Sensors
Join us to gain clarity about this
next wave of distributed computing and to get first hand insights about the latest developments in Auto-ID and sensing solutions.
Who should attend? This our 3rd Annual
Expo, which attracts a diverse crowd – people interesting in the business benefits of Auto-ID, implementers, developers,
investors, research analysts, end users, consultants, educators, integrators, students, hardware and software
providers – plus many others.
MIT Media Lab Map
MIT Enterprise Forum members must
sign in to register for this event.
you are not a member of the MIT Enterprise Forum, you can join the Forum for as little as $85 (tech entrepreneurs) which will
give you free entry to all monthly events for one special interest group (SIG).
Please go to this link if you want to join the MIT Enterprise Forum
If you want to simply attend this event, please choose “All Access Ticket”
Note: If you are a true startup
(less than five years old, and fewer than 20 employees), please contact Tom Coyle (781.290.7468) about getting a discounted