Norman Macrae founded
Entrepreneurial Revolution in The Economist to be that branch of economics with the following
constructs
1 While some nations need to grow faster than others, none need to be
downsized. However almost as soon as Keynes announced that "increasingly economics rules the world (of man made systems)",
arrogant macroeconomists were hired by the big who sought to be bigger. Quarter of Cnetury of Western
Macroeconomics after wordl war 2 made several wrong turns with systems, which if left to spiral viciously,
will downsize more and more nations
2 The DNA of growth of any
nation is: are peoples's savings being invested in to increase the productivity and communal sustainability of that nation's
next generation?
3 Paradoxically, as Entrepreneurial Revolutionaries (from
1970s on) thought ahead to the first net generation (where death of distance as a major cost makes all peoples' lifetimes more
interconnected than separated) there are both multiplying opportunities and threats to designing investment in the productivity
of every nation's net generation. We will end up compounding Orwell's exponential destruction of how many lives
the planet can productively sustain unless Entrepreneurial Revolutioanries action network millennium goals that
positively empower youths productive lifetimes everywhere
4 By 1983, Norman mapped
a simplest way to ensure economics does not spin the downsizing of nations. Let's openly celebrate the race along 3 spheres
of one billion job creation
- green,
-millennium
goal communities (schumacher's global villages) in which every youth's microentrepreneurship is empowered,
-making prevoously unimaginable jobs and serices through 1 million times more colaborative technolgy
than when man raced to the moon
5 There is extraordnary value in inviting children
and teachers everywhere to write up debating formats on history's most exciting cases of inventions that improved
the human lot. New Zealand took up Norman's view on this which has also been shared through 10 million Chinese families as
you can check out at http://www.thelearningweb.net/ School can be an inspiring place to joyfully explore such eecurring pattern rules as:
Exceptional innovation was born out of places where people were desperate to resolve a life critical need
Small teams that experimented often for half a generation or inter-generationally
It doesnt take 8 or 20 nations to world trade a wonderful innovation - extreme innovation's best
start-up structure is likely to be a triad of 2 nations and one entrepreneurial revolutionary's network
6 As Einstein pointed out, value multiplies by going more micro with science's models of molecular
interaction; this increases diversity of context -and so freedom of space - compared with that which conventional wisdom
is constraining
7 It is also worth using media to help youth celebrate new heroines
and heroes. Loss of sustainability begins and ends with communities. So we should celebrate a solution that one community
developds and wants to open source across any community challenged by similar life shaping needs. This will also be core
to preventing risks compounding at boundaries. Ironically makng sure we don't downsize any nation is the last job of
politicians before the idea of a national state as fundamental to economics disappears. This is why Norman
started demanding that Entrepreneurial Revolution alumni start analysing Gross World Productivity (GWP) . Where
this innovates different ideas than adding up separated nations' productivities, lets design media of the new millenniums
goals to help youth celebrate such freedom to unite races. ( Carefully choose which superstars networks first help mediate
this through every community - eg NYMY musicians www.singforhope.org and VW supermodels www.activeresisatnce.co.uk )
The net generation will need to hunt out above zero sum models as if there is no tomorrow. Moore's law of
doubling of silicon power niw nees to move over to doubling practice knowhow of such models. Such value multiplies abundantly
in use unlike things whose scarcity got consumed up.
In fact being alive today needs
to be seen by ever more families everywhere as the most exciting of all times as the new economics we network
will determine the futures of all generations to come. This is key message that large scale youth jobmaking competions
can promote, and social action network. In it 1943 autobiography of its first 100 years, The Economist described
itself as the social action network designed to end hunger and end capital abuse of youth:
Our
centenary at The Economist is a pause injourney that will continue. To the journalist,pause
for taking stock should be welcome , since it is the nature of his trade that he cannot stop.Time’s
winged chariot is ever at his back. Rarely does he have the chance to lift his eyes from the immediate road. To look at the
wider horizon and to ask himself where is he going and for what purpose.
It is still possible by social action
to create a world of justice, freedom, and fraternity and of material welfare.1943 is a more sceptical, cynical
age than that of 1843. The problems are more numerous and more difficult. There is less confidence in the power of mere man
to master his own environment and control his own inventions. The triumph of mind over matter, of good over evil. of light
over darkness seems less certain than it did a century ago. Yet the faiths and hopes of 1843 still stand. The
public affairs the great community are not the senseless stirrings of the ant-heap. They are still the mechanism of progress
and the instrument of destiny
Does a journal have the right to influence the course of events? Every serious
journalist should ask himself this question and test his answer very seriously. In the case of The Economist, the answer must
be that if the journal has no influence then the work ofa hundred years has been wasted
and generations of readers have been content to buy the paper in misconception of its founding purpose.
We refuse to believe that this (world war 2)
is the evening of civilisation. We have perhaps lost the freshness or morning , and in the heat of the day the going is harder
than it was. But high noon is yet before us, given clear thinking and courage , we have yet to see the best of the journey.
In this great caravan, the journal of opinion, if it is to be humble and honest, has its place. The Economist has stayed with
the caravan longer than is given to most. It hopes to stay a great while longer.
From The Economist's conception,
a key question has been: Can a sufficient number of readers with intelligence to appreciate be found to make such a paper
pay. A paper that unremittingly bases its format, style and judgments on facts and figures does not sell like hotcakes. The
immense influence of Bagehot's Economist was derived from a circulation of 3000, and the worldwide esteem of the paper today
is built upon the sale of 10000 copies weekly. The multiplier which has given The Economist a weight out of all proportion
to its sales exceeding by far the influence of journals with many times its circulation, is a notable indeed international
phenomenon, but it brings in no corresponding revenue. The "Quality" of The Economist's Readership, the
fact that it is read , referred or deferred to by heads of state, members of governments, legislators, civil servants, manufacturers,
merchants, bankers, professors, and people of influence, culture and learning all over the world is source of pride rather
than profit,
..
the imaginary exercise of briefing a child before
she or he lands on earth
about
third will land where there is next to no chance of developing your life,
another
third in once successful places that are now disinvesting in next generation,
and one
third that ase most investing in your future
you are designed so that you are totally dependent on family or local community around you
to age 1,1 then progressively less so to possible independence at age 18 during which you will also need to come to terms
with sexuality
BREAKING
NEWS
you are going down at an unique time -you will be first generation to experience
exponential impacts on man made systems being more interconnected than separated -the collaboration tech will be million ties
more powerful than previous generations had access to
there is something called the millennium goals club of people who see this unprecedented change
as an opportunity to produce different consequences for children being sent down to earth than ever before but challenges
to be faced include -
the
world's biggest banks -ring-led across big capitals by New Yorks Wall Street - do everything they can to pretend they are
on the side of milennium goal networks while aiming to destroy their integrity
almost all man made systems dont include childrens participation in decision-making;
historically while elders try
and examine children lots of stuff their governments tend to boss teachers to examine only those things whcih a nation agrees
100% about- in times of change things that are 100% certain get fewer and less useful to prepare your own unique creativity
question from children - how
do we learn about these ma-0made systems that rule the world
answer: that is the 64 trillion $ question - as there is no agreement on this you wont find
school teachers or other government employers free to help you this
there is something called a professional - they are given monopoly rights by society to rule
over historic systems; the problem is at times of changes they are the last people to be motivated to learn
when their rules, that might have been 1005 right in the past are now the problem; so you can search - for any profession
are there 2 groups with opposite way round views- this in power and those with experience but not in power; you may well find
you want to start with the entrepreneurial revolutionaries who are not in power
example media- the power group in media say everything to do with the economy
revolves round big organisations each spending billions of dollars a year on something called the advertising spot; the trouble
is the ad spot is designed to use fear to destroy local cultures or at least lowest common denoninator them - this at a time
when cross-cultural system design is most important to the net generation's future productivity
the opposite experts on media say what can the
21streplace ad spot with
they work with some corporations who have stop useng ad spots - good examples are whole foods,
when he was younger Branson's Vigin
or
they work with superstars that ad spots have created but who now want to give back to the deepestt cultural challenges children
and societies face
or
since job creation of a billion green a billion community and billion collab tech jobs is the simplest news economics goal
to make sure systems are not being designed to collapse they sugest youth challenge leaders of big organisations to develop
job creating forms of promotion- interestingly while most man made system exclude the youngest from voting, most media cannot
grow without youth celebrating it
Help Entrepreneurial Rrevolution networks journalise why demanding the way we integrate every global village on a green pathway is a billion jobsmaking co-production (one norman timelined in his 1984's first book on
the million times more collaborative entreprenurial net generation as a leadership investment opportunity of the 1990s. A
major job description for msratest graduates in the world was to deeply explore nature's process of photosynthesis as even
more energetic than nuclear - what is more photosynthesis encourages interfacing green and naturally distributed sub-systems
in a way that would have nade twinning between rich-cool and poo-=hot societies a multi-win model which could have demonstarted
the abundancy economics the knowledge networking revolution needed to thrive round in opposite ways to the industrial revolution's
scarcity of thing consumption)
Typical format
Impact in Developed world
Issue
Impact
in Dveloping world
What goes around comes around. Because the devloped
world hasnt taken the lead in designing green as a quality issue of the knowledge networking age, we have denied a generation
of youth from working on this innovation. Bill Clinton called this correctly in his 2008 global summit. The additional tragedy
to the non-economic virus that wall street compounded round the world through its subprime rating agencies was that 10 years
of brightest American graduates had been hired to fiddle with numerica transactons rather than innovate green science. Today
America is further away from leading the futures green industries than most nations. And part and parcel of this inconveneint
truth is that the joy of peace that comes from seeing how to be self-sufficient in green energy and agriculture is not integral
to the system design that congress and others trapped by errant macroeconomics can even conceive as being possible. Worse
just as American ratings agencies used their noisy and errant opinions to subprime other nations, they continue to rank economies
around thye world in subgreen ways. People say that a risk of global conectivity is a plague that wipes out most of the earth's
popuation. Not going green is more likely to result in that tragic endgame of a human race that failed in its sytsem designs
to prioritise knowledge networking around life critical infomrations flows.
Introduction
- green needed to be seen as a quality issue. In hundreds of markets I have collected data on, customers and societies have
ranked health and safety issues particular to that market as fundamentally more valuable than any other demand. By defintion
a green issue involves preventing compound risk to lives with ever greater impact on your children's children. Survival of
our species used to be in our DNA as the most valuable distinguishing characteristic of knowhow sought by the human race.
Entrepreneurial Revoluionaries contend that it still is. The problem is in large part being spiralled by media that is no
longer deesigning free market systems in the way that Adam Smith's assumption of transparency and morality were defined by
that term. Today 99% of those claiming to be economists on american nightly news noisily onterpret fr5ee market system dynamics
in an exactly opposite view of system design than Adam's One reason why Norman Macrae published The Economiat's 1976 survey
on Entrepreneurial Revolution was to warn how the 3rd quarter of the 20th Century had started to exinguish the whole truth
meaning of free markets from more and more sectors- using the british bursery rhyme og 10 green bottles he propsed that societies
should track a top 10 ways in which speculators and powers concerned only with getting bigger were sponsoring media and politicians
to destroy free markets until in the denoument of the rhyme "there is nothing left at all". Take an examle of how
a global market lose its freedom when its chanels become so lond that customers cannot see producers the wway they could in
Adam Smith's community markets of the mid 18th century. It was as late as 2005 that the bggest chocolate manufactorers were
able to guarantee that they had abolished child slavery from the commodity trading of chocolate that they were all a party
to. Suppose every product sold in a westren supermarket had to carry the same skull and crossbone issues unless it had audited
that child slavery was nowhere involved in the supply chain it used. The chances that consumers would demand such a market
sector are next to zer especially as the difference in the cost of such responsible leadership would have been known to be
a couple of cents in the dollar. As well as media that replaces real choices with images, metric professionals are at fault
nwherever they have spreadsheet data so managers no longer see the quality choics as rush headlong for lower cost however
irresponsible (or job destroying) the race to cheapen insetad of contunuously improve.
Enron
was an early case of the eroors rich nations make being externalised onto the opoorest most disconecetd communitues. Ones
who literally dont know what risks are being passed on for them to work on that richer peoples would not want in their communities.
Strangely it took less than 10 years of fictitious quarterly accounting to compound a local utility into something which at
ist peak had more power of decsion making than most nations and all but 50 other manmade systems. Actually that statement
isnt quite true. Accoridning to the rules that the 5 global accountants artificially dewsigned for the previously unknown
species of global utility, it was probably only the last 8 quarters of Andersen's work that got corrupted. Interestingly Adam
Smith valuation of transparecy had a fleeting reocurrence in devaluing the goodwill of andersen to nothing. Yet as we can
see most wall street instutions from goldman sachs downwards didn't learn the moral that the higher order need of transoarency
in a networking age was presenting
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What Everybody
Needs to Know First About Economics
Economics designs peoples futures but this depends
on what logics are analysed- here are the logics The Economist used in the early 19080s when it discussed how the net gneration
could be the most productive time for youth
A
nation/place cannot sustain growth unless its capital is structured so that family's savings are invested in their next generation's
productivity. Norman Macrae's 1954 book on The London Capital Market provides chapter and verse. Historically it
was timely as London's industrial revolution had planted most of the developed world's laws and financial instruments. Futurewise
this book became a source for Norman's forty years of leadership challenges including 3000 editorials. THese became branded
in the 2 genres of entrepreneurial revolution and future history of the net generation genre which he focused on from 1972.
They script in practical details most of the changes that economists would need to make to historic rules if globalisation
is not to collapse the worldwide financial system of 2010s
Norman framed his
writings on future purposes huan most wanted around the idea that The Net Generation to 2024 would face change on a scale
never previously experienced by our human race. To prevent risks and celebrate job creating opportunities Norman proposed
in his 1984 book (The 2024 Report) that the world should unite around youth's most exciting millennium goal. He explained
why economics would design the most popular futures if the goal was chosen as racing to end poverty everywhere. Reasons
included: its possible, its exciting, it creates jobs post-industrial generation will need to design around collaborative
technology, it can empower youth to joyfully unite cultures as we become borderless (more connected than separated), it aligns
economics principles with nature's exponentially (compounding) rules of evolutionary selection which are community-up and
open.
We are shocked how few people know of the main
findings of the renowned economist Maynard Keynes- increasingly only economics riles the world and the greatest risk to the
future working lives of our children comes from elderly macroeconomists who hire themselves out to the biggest who want to
get bigger.
Historically when faulty systems
of macroeconomists ruined civilisations they fell one by one. But Einstein took Keynes logic further and hypothesised that
the first generation to become more connected than separated by technology would be subject to a final exam. Now if we let
erroneous macroeconomists rule whole continents of nations will collapse.
By 1976 my father (Norman macrae) -probably the last student of economics
mentored by Keynes- was writing at The Economist why the next half century would see the net generation
tested - he called upon the genre of Entrepreneurial Revolution (ER) networkers to sort out the greatest innovation
challenge economics - and so the human race - will ever face .
.
The opportunity of 10 times
more productivity for the net generation (with million times more collaboration technology than man's 1960's race to moon)
.The
THREAT is preventing the threat of collapsing continent-wide
system of value exchange. By 2020 the (exponential track impacting future) sustainanbilyty of every village around the globe
will likely be lost or won
.....
How could we be experiencing record youth unemployent when we are living in a time
of a million times more collaboration tech than a generation ago? According to research by Entrepreneur networks started at
The Economist in 1976, we are 36 years off track in compounding 2 unustainable systems whose follies multiply each other
that caused by non-economic media which also distracts us with glossy images and
soiundbites instead of future realities and integrated cross-cultural and inter-generational understanding - full briefing here
World's biggest maths error compounded by macroeconomists and all global professions
with a ruling monopoly - see below
Discuss: what does everyone need to know about the way economists think and behave. Understand 2 opposite
segments of E : The Unacknowledged Microeconomist and the Fatally Conceited.MacroEconomist
Keynes
- because economics will incresingly rule the world, the greatest danger to the futures of youth is elderly macroeconomists
where fame maks them compete to superpower over peoples
Boulding: ****the
historic significance of capitalism is precisely a society in which exchange has become a more important source of power than
threat**** in his book economics as science
Von hayek- given the fatal conceit in my profession, I really think you shouldn't be doing this - awarding
me a first Nobel Prize in economics
freedom of
speech and everything about the future you want, NOW depends on enough people knowing how to play the value exchange game
- and why that isnt exactly what the game of monopoly teaches - an exchange is where each side says I wants something from you so let's work out what I
can do for you and purposefully improve on this over time through hi-trust communal feedback
debate difference between true capitalism and phoney capitalism
agree on a picture like
that on the right- we have seen cases where one of the 10 coordinates shown felt the system had betrayed their greatest
trust, and so zeroised the organsaition or network (even ones that accountants had been reprorting record profits ahd $100
billion equity
start discussing multi-win models - see our 4 favorites from 36
years of debates with entrepreneuruial revoltionaries
choose say 12 markets whose future
purpose is most vital to sustaining your children - and use media to agree what the greatest human purpose and corresponding
mkilennium goals are that need investing in to fee each market and youth's working lives in serving the most valuable purpose
get those (including all parents?) who save across generations to throw out speculators from banking systems
and capital markets - eg next time there is a bailout (which means taking your childrens money to refinance a bank) wipe out
shareholders; let them set lawyers on old managers and any politicians their pr's lobbied; keep savings accounts safe; restructure
bank so that it invests in youth productivity and sustaining communities not bubbles, and not trapping people in debt
Goodwill explains up to 90% of value impacts of any organsaition in a networked economy- yet no nation
yet requires that organisations it licences to audit goodwii. 20 years of research has proved the following reciprocal relationship
- the purposeful question" who would uniquely miss what if your organsaition did not exist?, has the reciprocal
question why let your organisation contnue to exist if it has broken my life-crtiical trust it promised to serve
.........................................
valuetrue capitalism maps how each side win-win-win from other sides communal purpose over time -this goes
back over 250 years to the criteria of free markets adam smith demanded freedom of speech questioned - he talked
about the transparency of community markets where a rogue trader might fool some of the people but not for long and not for
too big to fail! - the journal of social business edited by adam smith scholars at his alma mater Glasgow University
advises people of any other tongue how to build up from adam's hi-trust ideas to such constructs as sustainable global vilage
networking first mapped by schumacher (another keynes alumni) - we have a library of free articles for you to choose and translate
from
phoney capitalism spins a monopoly, a non-free maket - one side rules by
saying I want to take more and more from all of you- esentially this is what rules when global accountants audit only how
much one side has profited/extracted withouth how much has it sustains other sides- phoney capitalism can only result in exponentai
meltdown becuase so much has been extracetd from system that its unsustainable for human lives or for nature or for both
www.youtube.com/watch?v=qV4Xs1YgwUwSep 23, 2009 - 4 min - Uploaded by microeconomist Mobile Planet's Center of Entrepreneurial
Revolution?by cmacrae280 views ...
Mobile Planet's Center of Entrepreneurial Revolution? globalgrameenisborn
· socialbusinessdecade · yunus69birthdaylondoncreativelabs.avi · yunusyouth...
MORE ABOUT WHERE VALUING NETGEN CAME FROM
- in the 1990s I was working with big 5 accountants;
I argued for a missing audit they needed to do as regularly as their monetisation audit; I called this how goodwill modelling
multiplies value around a gravitational purspoe ewhise gials all sides want to progress over time; it turns out that in knowlege
scetors over 90% of the future is bayesian predicatbale on quality of goodwill relationships-3 yeras before andersen crashed
I usd this model to warn them that if they stoped multiplying conflicts around true and fair they would be zeroised by society-
I didnt succeed in getting my advice to be acted on but at that time unseen wealth publications made by brookings and georgetwon
had just been banned by the incolimng bush adminsitration - who didnt like to be told that without the second aidt risks would
compound unseen- every collapse USA has seen a hand in during 2000s (and viralised to other nations since 2008) can be traced
to this mathenatical error
what can be done about this mess
-debate difference between true cpaitalism and
phoney capitalsim
choose say 12 markets hose future purpose is most vital to sustaining your children - and use
media to aggree what the greatest huan purspose and corresponding mkilennium goals are that need investing in
get
thse who save across generations to throw out speculators from bankiing systems - eg next time there is a bailout (which means
taking your childrens money to refinace a bank) wipe out sharehilers; let them set lawyers on old managers and any politicians
their pr's lobbied; keep savings acconts safe; restructure bank so that it invests in youth productivity and sustaining communities
not bubbles, and trapping people in debt
-if you do this today's millions times more coalbration technology than
a generation ago can make the next decade the most productive time and joyful for youty and everyine to be alive instead
of the most dismal time where natios led by old macroecnomist put youth out of work
DO YOU KNOW...
Q: Original Purpose of Economics? A The Scotland of the 1750s was at the end of a first
generation to have found their country taken over by England's
Empire., So Adam Smith was motivated to start writing
about how to design systems so that peoples could could look forward to their next generation sustaining more productive lives
than they had had ... 7 quarters later keynes general theory issued humanity's greatest challenge- economics as a systems
science had reached the state that only economics rules the world ... more
Q: What do the man-made systems that rule the world look like? A Purposeful
value exchanges composed round 5 main flows of how productively peoples lives are used and 5 main demands human beings
make as co-workers, customers, owners, stewards of the globe, stewards of society at the village level - more
Q: Why can't human race in 21st C be sustained with choice of economics made by 20th C biggest
banks and govs etc? A Long Story: ER alumni are in their 37th year of offering debating scripts eg1 on wht some industrial age systems after world war 2 were designed to be too big to exist as the
first net generation became more connected than separated by geographical borders ... What is known is that 2010s is most
exciting decade to be an entrpreneur because our impacts define what will be possible for all our childrens' children more
World Class Brands are in 25th year (as a subnetwork of Norman Macrae's Entrepreneurial Revolution)
of helping sustain the most purposeful organsiations or markets in the world. Core to any charter of purpose is a quiz
revolving round this question- who would uniquely miss what if this didn't exist?.
From this Q&A's list of trust-flows, economics maps how to connect producers
and demanders of the exchange in multi-win models of purpose. Henceforth, potential conflicts with this goodwill
model are audited and resolved at every cycle so that unique purpose is celebrated to lead the future by
continuously multiplying the most value and trust. This model provides the simplest benchmark around all exponential
impact metrics of sustainability investement can be calculated and the transparency of all multi-win models are webbed
around pro-youth economics. Questions welcomed chris.macrae@yahoo.co.uk washington dc hotline 1 301 881 1655
Microfinance Focus, November 4, 2011: Professor Muhammad Yunus was invited to deliver
a key note speech during the G20 Young Entrepreneurs Summit held in Nice, France. Professor Yunus addressed an audience of
more than 400 entrepreneurs from all G20 countries. In his speech, he shared his personal entrepreneurship experiences, his
faith in young entrepreneurs to be the pillars of society and the need to include poor countries in the discussion process
in making global decisions.
Professor Yunus being an entrepreneur himself started off creating the Grameen Bank that
provides microfinance services to the poor who had little access to financial provisions. From that, he ventured into a wide
number of social businesses such as Grameen Nursing College, Grameen Eyecare Hospitals, Grameen Shakti, etc.
He has
always considered young entrepreneurs to be the most effective solution for the future. He said “In my opinion, G20
YES is a fabulous initiative, gathering so much energy and momentum from all over the world. Because of their creativity and
leadership, provided that they commit to share the value they create, these 400 young entrepreneurs in this room can change
the world.”
Professor Yunus is also a member of the Millennium Development Goals (MDGs) Advocacy Group, advising
the Secretary General of the United Nations. Hence, he believes that the next generation of youths should be handed over the
process of the MDGs as soon as possible. He believes that entrepreneurs will have a key role to play in fulfilling the MDGs,
if they are committed to the social value created by their companies, and social business can be part of the solutions.
In
his speech, he added that the G20 needed to broaden its scope to deal with the current world crisis. It can no longer remain
a political forum with economic agendas. The G20 needs to create a social agenda as well. Professor Yunus proposes that ‘social
business’ should be brought to the agenda of G20, as one of the concrete and effective solutions to be considered for
immediate implementation so as to guide capitalistic investment towards social value and jobs creation, rather than sheer
profit maximization strategies. A social business is a cause-driven business where profits stay within the company for its
sustainability.
Lastly, Professor Yunus concluded that the G20 should be expanded into the G25, where poor countries
from each continent should be included in the global agenda which they are part of. He added that “Their problems are
inter-related with others, and their proposals of solutions should be considered by the most economically advanced countries
in making global decisions. A G25 would be a big step toward ensuring that global social issues are raised, and MDGs implementation
is fully shared on the global agenda. And finally, because fighting poverty together is the only way to bring long lasting
peace in this world.”
inquiries chris macrae info @worldcitizen.tv us tel 301 881 1655 ; us office 5801 nicholson lane
suite 404, North Bethesda, MD 20852 USA - skype chrismacraedc
Mapping is a process of discovery. Crucially maps are only as usable as updating correctness of bottom
up information. Think of your own use of a map. You look for the "you are here arrow". You want to be directed to
somewhere/someone you dont know how to get to; you want your return vist to be safe as well as a value multiplying win-win.
Does anyone remember the simplest findings of einstein and jon von neumann. Einstein proved
that to innovate more value you need to go more micro in what you model; von neumann showed that there is more value to be
networked by interfacing safe flows across systems instead of ruling over separation of boundaries. There isnt a single
global metrics profession that gets these mathematical -and natural - principles right. Unless we change this global
markets will cycle through ever greater collapse and more and more communities will lose sustainability. Mapmaking is that
critical an idea to what the net genration will achieve in 2010s; but its also one that children from primary age up can action
learn. Its simple. Its just that it works the other way round from top-down people's fatal conceit.
It explores how to make the invisible principles and practices of real wealth creation
visible, and therefore useable. Our planet needs case studies underline the search for new win-wins that build ‘system
integrity’ Trust-flow is the unseen wealth to invest sustainability in. Tranpsarently mapped it develops
a goodwill gravity tyhat invites with roleplayer in a community to multiply goodwill while sustaining their own cashflow..
Trust is not some vague, mushy, abstract warm-hearted sentiment. It is an economic powerhouse – probably just as economically
and socially important as oil. The point is, there are specific things you need to do to get trust flowing, just as
there are specific things you need to do to get oil flowing. And like oil trust has a dark side. Right now, the world is awash
with the carbon emissions which threaten the stability and sustainability of its ecosystems. Right now, the world is also
awash with the ‘carbon emission’ of trust – mistrust. Indeed it may well be that our ability to tackle the
one issue – the threat of environmental catastrophe – depends on our ability to tackle the other issue: how to
generate, deepen, extend and sustain trust.>br>But what is the best way of doing this? One thing is for sure. You don’t
build and sustain trust via some sentimental exercise of goodwill to all and sundry. There are three very simple principles
at the heart of effective trust generation. First, trust is generated via win-win relationships. It’s virtually
impossible to generate or sustain trust without mutual benefit for those involved. But beneficial outcomes are not enough
in themselves. For trust to be built and sustained, both sides need to signal a demonstrable commitment to finding win-win
ways forward. Such a commitment may require real changes to what we say and do. Second, real ‘win-wins’
are hardly ever purely financial or material. You don’t build trust simply by walking away with more cash in your pocket.
Trust works at all the dimensions and levels of human exchange. Yes, it’s about financial and material rewards. But
it’s also about purpose (what people want to achieve). It’s about politics with a small ‘p’: the use
and abuse of power, the crafting and application of rules of fair play. And it’s about emotions: the sometimes overwhelmingly
strong emotions, both positive and negative, that are generated when people deal with other peopleWhat’s constitutes
a ‘win’ – a sense of real improvement – is therefore highly specific. It depends absolutely on the
details of who the parties are, what they are trying to achieve, in what context. Building trus, therefore involves discovering
these specifics. Just as oil doesn’t flow out of the ground, get refined and pump its way into motor vehicles automatically
and without effort, so identifying and doing what is necessary to get trust flowing requires dedicated, skilled effort. It
requires a disciplined, structured process, not a vague sentiment.
3) Third, even if we do steps 1) and 2) there’s
still a good chance it won’t succeed. Why? Because it ignores an invisible third factor. In the real world, purely two
way bilateral relationships don’t exist. There is always a third party whose interests or outcomes are affected by what
the other two parties do but who is not a party to the contract. The environment is a case in point. Producers and consumers
may both benefit from buying and selling to each other – but what happens if, in doing so, they destroy the environment
they both depend on?
This raises a hugely important question. When two parties pursue win-wins and build mutual
trust, are they doing so in a way which creates a win and builds trust for the third party at the same time? Or are they simply
pushing the problems – and the mistrust – further down the line on to this third party? Building vigorous, healthy
networks of trust is a different kettle of fish to ‘you scratch my back and I’ll scratch yours’
win-win conspiracies. It requires a Map of all the key relationships plus careful consideration of knock-on consequences.
It requires a different perspective.
These three simple, basic steps do not happen automatically. They need to
be worked at. The territory needs to be deliberately Mapped and explored. What’s more, there are obstacles in our way
– mental and practical obstacles that need to be cleared. Prevailing economic theories about ‘rational economic
man’ for example, deny the need to commit to win-win outcomes. Instead, they promote supposedly ‘rational’
(i.e. narrowly selfish behaviours) which actively undermine trust The same theories insist that the only valid measure of
human benefit is money, thereby excluding from consideration many of the biggest opportunities for improvement. Meanwhile
many vested interests do not want to extend the circle of trust to third parties and complete networks because their positions
of power depend on their ability to take advantage of the weaknesses of these third parties. That’s another job for
Mapping: helping to identify and mount such obstacles. The potential benefits of doing so are unthinkably huge. They
start with a simple negative: the relief that comes from when you stop banging your head against a brick wall. Mistrust breeds
wasteful, wealth destroying conflict that tends to feed on itself. Anger and hatred engender anger and hatred. Simply easing
or stopping the terrible waste of mistrust would transform prospects for many millions of people. We desperately need to find
ways of doing this. Then there are the positive benefits. Understanding the real nature of human wealth – all those
dimensions of purpose, ‘politics’ and emotion as well as money and material comfort – means we can start
being human again; human in the way we think, and act. What’s more, many of these intangible benefits won’t cost
a penny. They’re there for the taking, if only we puts our minds to it. But there’s more, because trust is
also an economic superpower in its own right. In the pages that follow we will show conclusively that material and financial
riches are also dependent on trust. In fact, we will argue the case for going one step further. We will say that material
and financial riches are a by-product of trust: the visible fruits of invisible, intangible human exchange. Once you understand
that sustainable cash flows are a by-product of sustainable trust flows, your understanding of what makes a successful business
is transformed. Separately, each of these three fruits – reducing the waste of conflict, unleashing the potential
intrinsic benefits of human exchange, and energising the sustainable creation of material wealth – are massive in their
own right. Put them together and they represent a vast new continent of opportunity. As we said, this book is addressed
to entrepreneurs and system innovation revolutionaries. Wherever you happen to be, whatever the change you want to make
is, the principles explored in this book apply. The wish to change and the will to change are not the same as being able to
change successfully. For that you need to understand your territory. You will need new Maps
.
0.1 Has
a continental or worldwide search solutions on job creation that can be replicated across communities been organised before
this EU launch of Nov 2011?
While alumni of entrepreneurial economics have always valued job creation searches- we know
of no clear evidence that this has been top of mind in the way that continental-wide government has operated since 1984 even
though it was scripted by The Economist's Unacknowledged Giant as the number 1 question the first net generation would need
to mediate if sustainable futures and humanity's most needed millennium goals are to be served
what's different about nov 2011 is 4 top directorates of the EU have nailed their future reputation to this search
-more
Tom Ashbrook: You're
talking about, writing about the end of the EU, the end of the common currency.
Paul Krugman: it's
unthinkable except that continuing down the current path is unthinkable. Spain is actually the epicenter. The Spanish government
did nothing wrong. Spain was running a budget surplus before the crisis. It had low levels of debt. But it had a monstrous
housing bubble, as did a lot of places, largely financed by the way by German banks which were lending to Spanish banks, which
then lent on. And when the housing bubble burst you were left with a severe, extremely severe recession, and so the answer
has been government austerity which just makes the slump deeper.
The alternatives to a breakup of
the euro have to be Europe-wide solutions. And so the solution, if there is one, involves accepting a higher rate of inflation
for Europe as a whole and that particularly means higher inflation in Germany. --Paul Krugman
What
are Spain's alternatives here? Well, if they still had their currency, their own currency, the answer would be devalue, let
the peseta drop, Spanish exports would become a lot more competitive, they'd be well on their way to recovery. They don't
have their own currency, so people are saying: Well, you have to do all this stuff to stay within the Euro. At some point
you say: Well, you know if your answer to our problem is just ever more suffering, ever more you know... 25 percent, 50 percent
youth unemployment. If that's your notion of a solution, then maybe although it would be a very terrible thing to have the
Euro breakup, maybe that's better than what we're doing. So that's becoming a real possibility now.
The alternatives
to a breakup of the euro have to be Europe-wide solutions. And so the solution, if there is one, involves accepting a higher
rate of inflation for Europe as a whole and that particularly means higher inflation in Germany. Talk to the Germans about
this and of course they go crazy, but you have to say to them: What is your answer? What you're doing right now is just a
path to the collapse of the euro with enormous damage and radicalization and a lot of things that you don't want to see happen
in Europe happening.
TA: If the Germans can't take their foot off the brakes, they're just intrinsically
and against history and everything else, Weimar, if they can't do it, what happens?
PK: Then Europe
breaks up and... No, I mean I think it's that stark. It really is, it really is that extreme because you know it's one of
those things, you can't be saying that, but then you say: Well, let's talk this through. You know, let's as it said in the
original edition of the Godfather - Let us reason together. Right? What are the ways that this can work out? And the current
path is not one that can work out.
It's like an irresistible force hitting an immovable object. On the one hand it's
unthinkable that they'll allow the euro to fail because the euro is a terribly important thing, it's not terribly important
economically, it would have been better off if they'd, if they had never done it, but now that it has been done, for it to
fail is a defeat for the European project, the whole project of bringing peace, democracy, integration to a continent with
a terrible history. So it's unthinkable that they'll allow it to fail, but it's also unthinkable that the Germans will accept
moderate inflation which is the only solution any of us have been able to come up with. So one of two impossible things is
going to happen. Your bet.