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| GrameenEurope.com = Goal 100% Youth Productivity |
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| Debunk what professions get wrong about ER - starting with where's impact model |
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| YouthCredit.net -will 2010s action learn from wall street debacle? |
| How ER can Brookings be? |
| How many great American companies will end up like Kodak? |
| Europes new Economics Diary |
| Debate: most universities no longer create jobs |
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| The Economist & How to Survey The Future |
| What happens to any nation that doesnt give youth enough voice? |
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| End Rule By Ratings Agency Before It Ends Your Nation |
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| GrameenAfrica- what can hi-trust netizens do for global village africa? |
| How ER is your Egov |
| Timewarp 2012-1984-1972 |
| 2012sustainability.com cataloguing summits of economics tipping point year |
| Can Youth Sustain Top 100 Entrepreneurial Revolution Networks |
| Londoners 7 7 7 Project |
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| SOS from economists who cant model exponentials |
| league tables of new capitalism movements since 1976 |
| How to report good news @ education's no 1 job creating hub |
| ERw2 birth of entrepreneur as growth of productive lifetimes |
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| Updating world class brands news on planets most responsible corporations and leaders |
| Updating triennial survey on why microcredit student clubs |
| Is Foreign Assistance Possible from Inside the Beltway |
| Economists' most exciting networks - part 1 to 1861 |
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| Youth's 64 Trillion Dollar Forbidden Question |
| The growing nation's non-dividend capital market |
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| SMBA - why only youth can make MBA unfashionable |
| Scottish World Trade Triad 1 : India and Bangladesh |
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| Notes on Hidden Persuaders Part 21 |
| Macrae's last wish - linkin www youth and everywhere joyfully celebrating Bangladesh at 40 |
| 2012 - Year of 100 Million Job Creation Heroes |
| in search of an exciting 10 year diary for 3rd graders |
| ??? |
| intangibles Accounting - the whole truth |
| Evidence that humanity's exciting social revolutions take 7 years to franchise |
| Yunus Growing with 2 Giants - China, India |
| 2012 Diary for Celebrating Youth & Unacknowledged Giant |
| How many of 20 greatest innovations of 2010s will result from triad partnering |
| mindset crises |
| Are you free to discuss how nations fail in 21st C? |
| How could we catalogue Nation's 100 BN $ Investment in Next Generation |
| Extremely Affordable Ultrasound , and other healthcare |
| the banks that invested in infant nutrition |
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| Guide to how 12 powers for good can use Yunus and Youth in 2012 |
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| 2012 diary: in search of leaders of 2010s youths most productive decade |
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| League table of 100 leaders of 2010s as Youths Most Productive Decade |
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| Valuing Net Generation |
| What was your first worldwide peer to peer networking experience? |
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| We're all Intrapreneurial Now - commons copyright Foundation Norman Macrae and The Economist 1982 |
| In search of summits that save the net generation |
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| 2012 europe's year of living dangerously- collaborations in great escape from decade of slump |
| Pro-youth economics- 40 years of Macrae's ER leaders |
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| Nobel Peace winner attends atlanta economic forum - pilot test of process to fly 50 states |
| are these erworld's and youth's 10 most exciting collaboration entrepreneur projects of 2011? |
| Cataloguing 20th C org types by sustainability wins and loses |
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| 1 |
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| test |
| ERCP1 universities that value students lifetime productivity |
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Help needed with projects 215 - by 2015 our leading pro-youth partners aim
to have published a quiz book on economics for 15-18 year olders (and their educators)- for example which 20 global markets
matter most to the future of your working life and what is the best or worst purpose that dominant organisations or network brands could serve in each of those markets? -We also hope to viralise a snakes and ladders
type game of the 13 greatest mistakes that the profession of economics could make unless they are intentionally aiming
(in contravention to Keynes Hippocratic Oath) to system design a discipline that destroys the future of youth's productivity
out of every community of our increasingly borderless world if you may help
email chris.macrae@yahoo.co.uk subject project 215 | .What Values Do Free Peoples
Want Economics to Compound For much of the first 200 years since Adam Smith penned
his original precepts, hi-trust values were the transparent foundation of economics whose purpose was aligned by entrepreneurial
alumni of Smith as investing in next generation's productivity out of every community. The construct
of a free market needs to be exponentially valued in this way. Moreover the French word entrepreneur's "between take"
refers to the social challenge of transfomring a system where less than 1% own all the productive assets of life. The French
guillotined Royalty for monopolising land, ironically Americans originally used a tea party to liberate the common person's
freedom to happiness and productivity, and in a much more gradual way the British deployed a newspaper to overturn Empire
. That was the founding purpose of The Economist in 1843 ; its future impacts were largely set in motion by
its first 2 editors' mentoring of queen victoria -how the English constitution was to replace slave-trading empire
by commonwealth. This extraordinary mediation journey is brilliantly-yet-surprisingly-modestly reviewed in The Economist's 1943 autobiography of its first 100 years The least well known of Keynes findings in his General Theory is that "increasingly the world will be
ruled only by economics". Even the demand for democratic government -particularly when framed by mass media's instantaneous
soundbiting - doesnt exist as a reality separate from what economics rules. Keynes therefore required his last
alumni take a hippocratic oath to sustain the entrepreneurial economics' Smithsian origin of purpose. Unfortunately fear and other command and control dynamics that entered into governments particularly due to the second world war caused
an opposite school of economists to emerge. Those whose systemic design of compound impacts, knowingly or unknowingly, disinvests
in youth out of every community and therefore turn goodwill into badwill systems infested with conflicts, whose transparency
is ever more hidden in "need to know information". This Adam Smiths Joyful mapping of economics spiraled viciously into
a dismal science. Friends of ER and I (chris.macrae@yahoo.co.uk )welcome your nominations of which economists (and other inter-disciplianry luninaries
of hi-trust leadership) in your own language valued investing in next generation's productivity out of every community:
our valuetrue Hall of Fame includes Adam Smith, JB Say (the French economist who may have coined Entrepreneur), The Smithsian
entrepreneurial alumni who (in 1843) founded and first edited The Economist: James Wilson and his son-in-law Walter Bagehot;
in more contemporary times Hayek, Schumpeter, Schumacher, ... | .  Until humanity's societes raced to become globally interconnected, we could map the
valuetrue purpose of any markerplace as being interacted by 8 levels of human exchanges - four to do with how productively
we live and organise, and 4 to do with demand roles we adopt as customer, owner, employee/worker, and as inter-generational
stewards of society. Integration of a global village networked world impacts every market sector by posong
a 5 th demand and productivity. From a higher view perspective such as millennium goals, what is the most responsible
purpose to be demanded of each global market so it sustains future generations compatibly with nature's evolutionary design
and what form of borderless constitutions can help us naviagate win-wins so that all economies grow. Back in 1955 the European
Union was formed as an experiment in ending risks compounding at geographic borders by interlinking economies potential to
grow with each other. This grand experient in humanity's golden rule of reciprocity determinedly needs a different
way of valuing future growth's challenge than US ratings agencies concerned with commanding every piece as
separate. You can see economic interrogation of that challenge in the first third of a century (after Messina 1955) of articles logged up at The Economist |
That few if any economists have addressed this puzzle in the last 40 years shows that the last thing
you should want your country's future generations be ruled by is wall street ratings agencies. Their maths is totally wrong
if what you are trying to decide is how to exponentially build is productivity and sustainability of future generations How did this happen? Well governments and banks didnt want to fund academics to look at this so they
increasingly forgot the problem existed. By the time they started pretending that the spreadsheet enabled evryone to do maths,
they were so far off course from designing sustainable savings systems for peoples out of every place that the Wall Street
lost decade of the zeroes was perhaps ievitable. Whats surely not inevitable
is not to recognise this problem since 2008 but Obama certainly hasnt found one economist who would dare explain that nothing
he promised in 2008 could have a chance of being connected round young networking americans until this puzzle was resolved
nationally and worldwide. This is not a fault of global markets per se any
more than it is of nature's selection rules being what they are. Markets are value exchange systems that keep on spinning
in one of 2 directions - sustainability if multi-win exchanges are designed in and serila bubbles ending each involving an
ever greater catastrosphic meldown if conflicts are embedded in the trust-flows of the exchange. Maybe I am biassed as an
internationalist scot but I am pretty sure I know which of these two opposite systems Adam Smith was imploring free market
economists to take responsibility to map. The good news and the bad news,
from the perspective of 2012, is that most global markets are now mathematically deeply floored if what you want is
for the market's impacts to be safe for and sustaining of future generations. Only by admitting the fatal errors of the numbers
men (and the global consulting advisers) that led the wall streets zeroes will the 2010s turn back to an exciting future
all youth could now be building with 1 millions times more powerful col;ab tech than when man raced to the moon in the 1960s.
Will we get grounded around earth's most exciting millennium goal challenges in time or overshoot the abundancy which
nature's natural states of bottom-up and borderless evolve to celebrate?
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Last Calls to 20 Nations Future Capitals - tell us info@worldcitizen.tv if your capital is connecting 2010s youths most productive decade with what events and what open solutions - we begin in paris voted by friends of Bangaldesh at 40 as social business capital of the world in 2010 LAST CALL what can paris & other capitals uniquely do regarding Choice: 2010s youths most productive
decade (the alternative to total financial collapse) Paris -next interactions Jan 30 -feb 1 my main parisian
purpose is to try and understand diaries of summits and other project interventions in this year that I believe is more risky
to europe than any since the 1930s; estelle (volunteer filmmaker of Unacknowledged Giant Foundation) & of France 24 and I am meeting michael knaute -I am not sure if
Arnaud will be with him or how to arrange that connection; I also dont know where one finds out what wavelength wants
to do with friends of grameen out of london or anywhere; the other 2 known meetngs in my paris diary are with emmanuel
de lutzel at bnp to understand microcredit networks for europe, and the founder of africa24tv; he
is the gateway to 2 things- what africans believe is their best news | Brussels seee debriefs on 2 summits end 2011 that mapped Europes
microeconomics salvation for 2010s | New York see
singforhope - mapping how every youth movement or superstar inspired by forst 40 years of bangaldesh and vote for millennoum
goals and empower youth to get networking them | Atlanta home of youth 1000 brainstorms;
as yet to be connected to atlanta's most famous contributions tof 20th C including the fantastic NGO Care, the news machine
cnn, the number 1 brand of 20th c consumption age, carter without hwom early experiments in microsolar wouldnt have got
started home of 20 years plans that show that almost any indutsry can thrive in a
zero-carbon footprint world if it believes this is the next investment in our childrens children this generation can
unite round | Boston home
of number 1 job creating university design including youth entrepreneur competitions, home of worldwideweb, of digital media
lab, open course ware and research in mobileising digitalisation of global village productivity including all life critical
practice areas from microhealth to digital cash | London most connected centre of microenergy networks; home of EU's social impact bond revolution; world's main stage
for youth good news in 2012 | Glasgow/Edinburgh editorial centre of every mother
tongue's adam smith's pro youth economics for millennium 3 goals and 2010s youths kost productive decad | Joburg | | Accra | Nairobi | | | | Gateway
to China- still looking | | | | | | | | |
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Economics Top 10 Puzzles number 2 from perspective of empowering next generation to make 2010s most productive decade, all 3 of the global markets
of banking and media and education are broken in USA and Europe fortunately there are brilliant franchises for changing
broken media and education being open sourced out of new york and atlanta, and the best models of community banking have always
integrated community markets and helped people replicate knwoledge or apprenticehsip franchises if you want to know
more, ask chris.macrae@yahoo.co.uk - if we can change these 3 structural drivers of 21st C networked markets, we can apply to them to every practice area including
clean energy, nutritious food, healthcare, affordable homes and safety and whatever other service makes most life critical
impact to sustaining community and celebrating 1 million times more collaborative technology -this is something youthful citizens
of every culture and demographic need to unite round because partisan top-down government divides and conquers what we the
people need to entrepreneurially renew
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rest of this page is unedited corespondence - it will be linked into above pro-youth economics veiww
as fast as our limited resources permit
amazing stuff taddy - I have a catchup problem; in less than 8 days I
have to present in paris (to people whose networks are the only chance of youth jobs coming back to europe and the founder
of africa24tv ) and brussels the best of 7 youtyh enetrepreneurial revolutions they dont yet know about its
quite hard to catch up with yours for one such as me; can I assume that you and ory head of google africa
and kiva are sort fo coming together in all your lifes works round youth entrepreneurs and this is impirical evidence
of that- and does branson understand it too? from a usa regenration perspective -
it seems hugely exciting that professor bhuiyans youth 1000 brainstorming emerged out of mainly black univesrities in usa
and your revolution emerges out of s.aftrican youth freed to action learn entrepreneurship I would urge
anyone circulated who might be able to help to follow up and i urge lesley to write up something on your work for circulation
across the hub and printing in our journals of pro-youth economics that are coming out in every language- she started something
that got handed out in issue three to1500 people at microcreditsummit but it didnt link in with this idea of give every youth
entrepreneur a web site in a way that each promote each other and the government approves such economic intervention however I have a simpler problem - what would an advert at about quarter size of a journal page look like
for this ? my next publication is celebrating youth econoimics at a party being convened in japanese embassies- over 50 years
ago the japanese discovered youth economics; loved it - then accidentally got traped in a property crash ever since they have been forced by USA to apply destroy-youth
economics instead of pro-youth economics - so they will love your work if only I can find the short way to linkinto it a similar short story is needed on postcards we intend to handout to olympics
toursists of where youth are ddoing ever more exciting things than sports records -this is all part of superstars give back
that opera star monica yunus leads at www.singforhope.org chris I wonder who at the washing post I could contact to try
and accelerate both their and my undersranding of your remarkable journey Google makes websites easy for
small S.African businesses, hopes to get 10,000 wired in yearBy Associated Press,
Published: January 19PRETORIA, South Africa — Getting more small companies wired will help
their businesses grow, and help their country fight unemployment, officials said Thursday as Google launched a project that
makes it easy to showcase South African entrepreneurship on the Internet. With a few clicks Thursday, the first entrepreneurs
used Google Inc.’s Woza Online to create their own websites. Woza Online, which Google launched with help from South
African government researchers and cash from mobile phone company Vodacom, offers free domain names with South Africa’s
co.za tag for the first 10,000 applicants. It took Rajis Reddy less than 15 minutes to set up a website for her company, which employs 10 craftsmen
and other workers in rural eastern South Africa to create traditional, brightly colored wooden toys. “We’ve
developed a website!” Reddy said. “I can’t believe it.” South Africa has the most vibrant economy
in Africa, but also is beset by high rates of unemployment and poverty. The government sees small business as a key weapon
in the battle to create jobs. Businesses with Web presence “are able to be part of the globe,” said Elizabeth
Thabethe, South Africa’s deputy minister of trade and industry, who joined Google executives at Thursday’s launch. “Small
businesses are an incredibly important part of a vibrant economy,” said Luke Mckend, head of Google’s South African
operations. The numbers in South Africa bear that out, said Taddy Blecher of South Africa’s Human Resource Development
Council. Blecher said small businesses employ 65 percent of the 13.8 million South Africans with jobs. “If we
can just increase that presence by 10 percent, that will create 1.4 million jobs, just like that,” Blecher said. Officially,
a quarter of the labor force in this country of 50 million is unemployed. Researcher Arthur Goldstuck, who regularly
surveys small businesses in South Africa, says about 400,000, or two-thirds, are online. Woza Online is designed to address
some of the most common reasons entrepreneurs give for not having websites — that they are too busy, and lack funds
and expertise. Bryan Nelson, Google’s business development manager, described Woza Online as “non-techie,
simple, easy to understand.” Toy entrepreneur Reddy’s unfamiliarity with the Web was apparent in her hesitant
keyboard touch Thursday. But she easily navigated a fill-in-the-blanks process similar to completing an online order form.
Entrepreneurs can dress up their sites with their own images or graphics provided by Google. Blecher said services South
Africans can turn to now would charge at least 1,000 rand ($125) to design a website, beyond the budget of many small businesses. “We’ve
been very slack online,” said Reddy, who said advertising until now had consisted of word of mouth and flyers. She sells
her toys and other crafts at crafts markets in Johannesburg. She had been considering going online to reach a broader
market when a Google representative saw her wares at a market and approached her about Woza Online.
--- On Wed,
25/1/12, Taddy Blecher wrote: From: Taddy Blecher
Subject: Report back on launch event on Thursday 19'th Jan To: chris.macrae@yahoo.co.uk Date: Wednesday, 25 January, 2012, 5:32
Dear Chris, i wanted to give you a super-quick update on the progress with the 'Woza Online' initiative we launched on Thursday
at Innovation Hub to put small businesses online. The launch went very very well. There are already over 1,500 articles about
the initiative on the web, and its appeared on radio (multiple stations), TV (eg ETV news, CNBC Africa, etc), newspapers as
well. 702 were announcing it hourly. Cape Talk doing two features. The number of new websites already created in just 3-days
by SMME's in SA is already in the '4-digits'. The dti have put the initiative at the top of their home page http://www.dti.gov.za/ In summary the dti, Google, Vodacom and the HRDC have partnered to provide free websites to small businesses in South
Africa. The initiative is known as Woza Online and can be accessed by going to www.wozaonline.co.za . Please spread the word to all small businesses you know, and to organizations that work with small businesses. A target
of 100 000 free websites has been set. Essentially research presented at the event has shown that businesses that have websites
are considerably more profitable than those that do not have websites. Arthur Goldstuck from World Wide Works presented some
new research which showed that there are approximately 200 000 small businesses in South Africa that do not have websites.
The websites are optimized for any cell-phone platform for viewing, and take less than 30-minutes to get a basic web-site
online, and it is fully searchable on google and other search engines. This is a true public-private partnership (PPP) and
is our first major entrepreneurship initiative for the year. More to come.... Here's an article from the Washington Post.
http://www.washingtonpost.com/world/africa/google-makes-web-sites-easy-for-small-safrican-businesses-hopes-to-get-10000-wired-in-year/2012/01/19/gIQAn3nmAQ_story.html Kindest regards Taddy ____
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DO YOU KNOW... | Q: Original Purpose
of Economics? A The Scotland of the 1750s
was at the end of a first generation to have found their country taken over by England's Empire., So Adam Smith
was motivated to start writing about how to design systems so that peoples could could look forward to their next generation
sustaining more productive lives than they had had ... 7 quarters later keynes general theory issued humanity's greatest challenge-
economics as a systems science had reached the state that only economics rules the world ... more | Q: What do the man-made systems that rule the world look like? A Purposeful
value exchanges composed round 5 main flows of how productively peoples lives are used and 5 main demands human beings
make as co-workers, customers, owners, stewards of the globe, stewards of society at the village level - more | Q: Why can't human race in 21st C be sustained with choice of economics made by 20th C biggest
banks and govs etc? A Long Story: ER alumni are in their 37th year of offering debating scripts eg1 on wht some industrial age systems after world war 2 were designed to be too big to exist as the
first net generation became more connected than separated by geographical borders ... What is known is that 2010s is most
exciting decade to be an entrpreneur because our impacts define what will be possible for all our childrens' children more |
World Class Brands are in 25th year (as a subnetwork of Norman Macrae's Entrepreneurial Revolution)
of helping sustain the most purposeful organsiations or markets in the world. Core to any charter of purpose is a quiz
revolving round this question- who would uniquely miss what if this didn't exist?.
From this Q&A's list of trust-flows, economics maps how to connect producers
and demanders of the exchange in multi-win models of purpose. Henceforth, potential conflicts with this goodwill
model are audited and resolved at every cycle so that unique purpose is celebrated to lead the future by
continuously multiplying the most value and trust. This model provides the simplest benchmark around all exponential
impact metrics of sustainability investement can be calculated and the transparency of all multi-win models are webbed
around pro-youth economics. Questions welcomed chris.macrae@yahoo.co.uk washington dc hotline 1 301 881 1655 | 
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Posted on: November 23, 2011 Microfinance Focus, November 4, 2011: Professor Muhammad Yunus was invited to deliver
a key note speech during the G20 Young Entrepreneurs Summit held in Nice, France. Professor Yunus addressed an audience of
more than 400 entrepreneurs from all G20 countries. In his speech, he shared his personal entrepreneurship experiences, his
faith in young entrepreneurs to be the pillars of society and the need to include poor countries in the discussion process
in making global decisions. Professor Yunus being an entrepreneur himself started off creating the Grameen Bank that
provides microfinance services to the poor who had little access to financial provisions. From that, he ventured into a wide
number of social businesses such as Grameen Nursing College, Grameen Eyecare Hospitals, Grameen Shakti, etc. He has
always considered young entrepreneurs to be the most effective solution for the future. He said “In my opinion, G20
YES is a fabulous initiative, gathering so much energy and momentum from all over the world. Because of their creativity and
leadership, provided that they commit to share the value they create, these 400 young entrepreneurs in this room can change
the world.” Professor Yunus is also a member of the Millennium Development Goals (MDGs) Advocacy Group, advising
the Secretary General of the United Nations. Hence, he believes that the next generation of youths should be handed over the
process of the MDGs as soon as possible. He believes that entrepreneurs will have a key role to play in fulfilling the MDGs,
if they are committed to the social value created by their companies, and social business can be part of the solutions. In
his speech, he added that the G20 needed to broaden its scope to deal with the current world crisis. It can no longer remain
a political forum with economic agendas. The G20 needs to create a social agenda as well. Professor Yunus proposes that ‘social
business’ should be brought to the agenda of G20, as one of the concrete and effective solutions to be considered for
immediate implementation so as to guide capitalistic investment towards social value and jobs creation, rather than sheer
profit maximization strategies. A social business is a cause-driven business where profits stay within the company for its
sustainability. Lastly, Professor Yunus concluded that the G20 should be expanded into the G25, where poor countries
from each continent should be included in the global agenda which they are part of. He added that “Their problems are
inter-related with others, and their proposals of solutions should be considered by the most economically advanced countries
in making global decisions. A G25 would be a big step toward ensuring that global social issues are raised, and MDGs implementation
is fully shared on the global agenda. And finally, because fighting poverty together is the only way to bring long lasting
peace in this world.” Source: http://www.microfinancefocus.com/muhammad-yunus-expresses-faith-entrepreneurs-g20-summit inquiries chris macrae info @worldcitizen.tv us tel 301 881 1655 ; us office 5801 nicholson lane
suite 404, North Bethesda, MD 20852 USA - skype chrismacraedc
Mapping is a process of discovery. Crucially maps are only as usable as updating correctness of bottom
up information. Think of your own use of a map. You look for the "you are here arrow". You want to be directed to
somewhere/someone you dont know how to get to; you want your return vist to be safe as well as a value multiplying win-win.
Does anyone remember the simplest findings of einstein and jon von neumann. Einstein proved
that to innovate more value you need to go more micro in what you model; von neumann showed that there is more value to be
networked by interfacing safe flows across systems instead of ruling over separation of boundaries. There isnt a single
global metrics profession that gets these mathematical -and natural - principles right. Unless we change this global
markets will cycle through ever greater collapse and more and more communities will lose sustainability. Mapmaking is that
critical an idea to what the net genration will achieve in 2010s; but its also one that children from primary age up can action
learn. Its simple. Its just that it works the other way round from top-down people's fatal conceit.
It explores how to make the invisible principles and practices of real wealth creation
visible, and therefore useable. Our planet needs case studies underline the search for new win-wins that build ‘system
integrity’ Trust-flow is the unseen wealth to invest sustainability in. Tranpsarently mapped it develops
a goodwill gravity tyhat invites with roleplayer in a community to multiply goodwill while sustaining their own cashflow..
Trust is not some vague, mushy, abstract warm-hearted sentiment. It is an economic powerhouse – probably just as economically
and socially important as oil. The point is, there are specific things you need to do to get trust flowing, just as
there are specific things you need to do to get oil flowing. And like oil trust has a dark side. Right now, the world is awash
with the carbon emissions which threaten the stability and sustainability of its ecosystems. Right now, the world is also
awash with the ‘carbon emission’ of trust – mistrust. Indeed it may well be that our ability to tackle the
one issue – the threat of environmental catastrophe – depends on our ability to tackle the other issue: how to
generate, deepen, extend and sustain trust.>br>But what is the best way of doing this? One thing is for sure. You don’t
build and sustain trust via some sentimental exercise of goodwill to all and sundry. There are three very simple principles
at the heart of effective trust generation. First, trust is generated via win-win relationships. It’s virtually
impossible to generate or sustain trust without mutual benefit for those involved. But beneficial outcomes are not enough
in themselves. For trust to be built and sustained, both sides need to signal a demonstrable commitment to finding win-win
ways forward. Such a commitment may require real changes to what we say and do. Second, real ‘win-wins’
are hardly ever purely financial or material. You don’t build trust simply by walking away with more cash in your pocket.
Trust works at all the dimensions and levels of human exchange. Yes, it’s about financial and material rewards. But
it’s also about purpose (what people want to achieve). It’s about politics with a small ‘p’: the use
and abuse of power, the crafting and application of rules of fair play. And it’s about emotions: the sometimes overwhelmingly
strong emotions, both positive and negative, that are generated when people deal with other peopleWhat’s constitutes
a ‘win’ – a sense of real improvement – is therefore highly specific. It depends absolutely on the
details of who the parties are, what they are trying to achieve, in what context. Building trus, therefore involves discovering
these specifics. Just as oil doesn’t flow out of the ground, get refined and pump its way into motor vehicles automatically
and without effort, so identifying and doing what is necessary to get trust flowing requires dedicated, skilled effort. It
requires a disciplined, structured process, not a vague sentiment.
3) Third, even if we do steps 1) and 2) there’s
still a good chance it won’t succeed. Why? Because it ignores an invisible third factor. In the real world, purely two
way bilateral relationships don’t exist. There is always a third party whose interests or outcomes are affected by what
the other two parties do but who is not a party to the contract. The environment is a case in point. Producers and consumers
may both benefit from buying and selling to each other – but what happens if, in doing so, they destroy the environment
they both depend on?
This raises a hugely important question. When two parties pursue win-wins and build mutual
trust, are they doing so in a way which creates a win and builds trust for the third party at the same time? Or are they simply
pushing the problems – and the mistrust – further down the line on to this third party? Building vigorous, healthy
networks of trust is a different kettle of fish to ‘you scratch my back and I’ll scratch yours’
win-win conspiracies. It requires a Map of all the key relationships plus careful consideration of knock-on consequences.
It requires a different perspective.
These three simple, basic steps do not happen automatically. They need to
be worked at. The territory needs to be deliberately Mapped and explored. What’s more, there are obstacles in our way
– mental and practical obstacles that need to be cleared. Prevailing economic theories about ‘rational economic
man’ for example, deny the need to commit to win-win outcomes. Instead, they promote supposedly ‘rational’
(i.e. narrowly selfish behaviours) which actively undermine trust The same theories insist that the only valid measure of
human benefit is money, thereby excluding from consideration many of the biggest opportunities for improvement. Meanwhile
many vested interests do not want to extend the circle of trust to third parties and complete networks because their positions
of power depend on their ability to take advantage of the weaknesses of these third parties. That’s another job for
Mapping: helping to identify and mount such obstacles. The potential benefits of doing so are unthinkably huge. They
start with a simple negative: the relief that comes from when you stop banging your head against a brick wall. Mistrust breeds
wasteful, wealth destroying conflict that tends to feed on itself. Anger and hatred engender anger and hatred. Simply easing
or stopping the terrible waste of mistrust would transform prospects for many millions of people. We desperately need to find
ways of doing this. Then there are the positive benefits. Understanding the real nature of human wealth – all those
dimensions of purpose, ‘politics’ and emotion as well as money and material comfort – means we can start
being human again; human in the way we think, and act. What’s more, many of these intangible benefits won’t cost
a penny. They’re there for the taking, if only we puts our minds to it. But there’s more, because trust is
also an economic superpower in its own right. In the pages that follow we will show conclusively that material and financial
riches are also dependent on trust. In fact, we will argue the case for going one step further. We will say that material
and financial riches are a by-product of trust: the visible fruits of invisible, intangible human exchange. Once you understand
that sustainable cash flows are a by-product of sustainable trust flows, your understanding of what makes a successful business
is transformed. Separately, each of these three fruits – reducing the waste of conflict, unleashing the potential
intrinsic benefits of human exchange, and energising the sustainable creation of material wealth – are massive in their
own right. Put them together and they represent a vast new continent of opportunity. As we said, this book is addressed
to entrepreneurs and system innovation revolutionaries. Wherever you happen to be, whatever the change you want to make
is, the principles explored in this book apply. The wish to change and the will to change are not the same as being able to
change successfully. For that you need to understand your territory. You will need new Maps . 
0.1 Has
a continental or worldwide search solutions on job creation that can be replicated across communities been organised before
this EU launch of Nov 2011?While alumni of entrepreneurial economics have always valued job creation searches- we know
of no clear evidence that this has been top of mind in the way that continental-wide government has operated since 1984 even
though it was scripted by The Economist's Unacknowledged Giant as the number 1 question the first net generation would need
to mediate if sustainable futures and humanity's most needed millennium goals are to be served what's different about nov 2011 is 4 top directorates of the EU have nailed their future reputation to this search
-more
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