My dad Norman Macrae died 10 June 2010- we're collecting obituaries and readers' favourite surveys from his 60 years of economics
journalism (40 at The Economist) at http://worldeconomist.net; from early 1970s dad identified most of his most innovative surveys with entrepreneurship - the
one word in the economics lexicon he could safely assume that macroeconomists would never be able to redefine- as he took
joy in saying the French between take refers to: having cut off the heads of royalty for monopolising productive
assets, can we unite to map how to generate healthier society and so stronger economic developmment as we compound
the future chris.macrae @yahoo.co.uk
Collaboration Entrepreneurship is the defining
economic game of the 2010s - the way to both unite the human race round sustainabilty goals and to navigate net-generations an order of magintude or 2! above zero-sum economics. Bangladesh's
microentrepreneurs are evolving the mobile world's free market epicentre of sustainability partnerships - click the pic below to help us register just how many partnerships
of 12 different system types global grameen has helped stimulate in its pursuit of being world's number 1 global branding of sustainability partners
.
Help us log up what Muhammad Yunus and hundreds of millions of youth fans of 2010s "most exciting decade" want from each type of Collaboration Partner: CP1*CP2*CP3*CP4*CP5*CP6*CP7*CP8*CP9*CP10*CP11*CP12
.
Top 3 Time is Now (2010s Most Exciting Decade) Debates from Norman Macrae friends networks:
34th year of Technology and the Future as History: A Critical Review of Futurism -sample ref: by
RB Halley-1978-Related articles anti-technology assessment" (Norman Macrae, America's
Third Century [New York,. 1976], p. 19). 6Elise Boulding, "Futuristics and the Imaging Capacity of the...www.jstor.org/stable/3103308 ...Four Worlds of Writing...written for the Sloan Foundation byNorman Macrae, deputy editor of the Economist and a professional observer
of America.
Managing Interntional Liqudity eg by OL Altman-1964-Related articles In his Sunshades in October (London, 1963),Norman Macraeargued that ...
.An An Eden after the Fall John von Neumann...by
CL Carson-1993 Norman Macrae.
John von Neumann. New York: Pantheon, 1992. x + 405 pp.....All this is admirably described inNorman Macrae'sbiography,
and with... www.jstor.org/stable/2702791
Two respected
analysts,Norman Macraeand Robert Heilbroner, have recently written articles that examine long range economic
and social trends.... www.jstor.org/stable/1942769
by JV
Schall-1974-Cited by 1 Norman Macraehas
written in a highly significant essay, those of inter national business (Cf. N. Macrae, 'The Future of International Business',... www.jstor.org/stable/30088928
by A van Dam-1978-Related Norman Macrae, deputy editor of The Economist,
wrote once in that weekly: "When many of the early car manufacturers were going bust in the Edwardian days,... www.jstor.org/stable/154219
by L Wooton-1978-Cited by of
activity is very close to the scenario developed byNorman Macraein a recent article.....1 SeeNorman Macrae, "The Future of International Business",... www.jstor.org/stable/40227385
by BD Forrow-1972-
Returning to the definitional problem per se,Norman Macrae, the deputy editor of The Economist, has a "special regard" (although,
one would imagine,... www.jstor.org/stable/1191154
help us catalogue world's greatest brand leaders and future events where entrepreneurial revolutionaries celebrate
- most recent past white house august 12
.In
recent years the world's greatest brand leaders and entrepreneurial revolutionaries have needed to coincide just to breakthrough the noise of markets
that have becme so globally uncompetitive in the free market sense that 90% of cost isn't to do with customer product benefits.
As a nation that plain cant afford such mage-making waste, Bangladesh now hosts the 2 most entrepreneurial organisations in
the world in Grameen and BRAC. If in doubt go to Muhammad Yunus' birthday dialogues at the end of June or watch out for other
events
.Berlin, Nov 2009 20th Fall of Wall celebration is also time for world leading
brnaders to benchmark projects with Muhammad Yunus and Grameen Creative Labs
.Kenya, April 2010: the world's 3 safest banking networks -led by Ingrid Munro, Fazle Abed & Muhammad Yunus - and sustainability
investment networks for the poor come together for a once in a lifetime collaboration of sustainability knowhow and extreme
innovation. Yes We Can networks from all round the planet are linking in. Kenya is offering to become an R&D laboratory
for projects Obama cannot test in USA. The Queen of Spain is the first world dignatory to ask will it help if she attends.
Do eee if your nation's great & good can understand why this opportunity to renew millenniuml goals with replicable projects
is the most exciting event in Africa - and perhaps on the planet - in recent times.
.
RSVP chris.macrae@yahoo.co.uk with ideas on which leaders
of sustainability we should mail with Dr Muhammad Yunus' 69th birthday wishes for action projects 09/10 -ref BBC blog on Bangla @y69; World Entrepreneurs Celebrate launch of Ycentre; Y&Mandela Celebrate
.Roll of Honor - Sustainability Epicentres letter sent to so far: Amazon, Disaster Movie
.
.33 years experience of annual surveys of 10 Green Bottles of Entrepreneurial Revolution
c.m.macrae.72 AT cantab.net
n.a.macrae.42 AT cantab.net
microeconomist timeline of other greatest human interest stories
and sustainability interventions since 1976
2010 Proposal to publish annual on Future Capitalism
to feature all the micro-up system designs that MBA courses have top-down shredded with fallible globalisation
more
1976 4 -person social action group starts up franchise that becomes
the sustainable future of banking around the world - see the 5 big collaboration networking innovations of bangladesh's first
third century- microcredit, microsummit, social action, social business, future capitalism
I don’t know if you ever met my dad’s 40 years of entrepreneurial revolution editorials at The Economist 1950-1989 but as per the one-pager enclosed he agrees with the probability that up to half of
the biggest banks need to be put into administration
I have been working to understand Muhammad Yunus micro-up baking solutions on this and how to make sure that 18-25 year olds know about this choice. For example, our free
DVD with good news youtubes from yunus and his friends is being used to research views of 10000 youth
So
far the number 1 problem fed back by university students is that curriculum is still examining the old world as if non-transparent
big banking will be the new normalcy as well as the old. I feel empathic with the most inquiring of these young minds. If
you know of any professors who would join Dr Muhammad Yunus in a panel whose names or work helped accelerate change of curriculum
, I would love to be told whom to contact
HISTORY & A Microeconomist's WinWinWin Networking Wish
Between 1997-2006 Dr Yunus and friends networked
the most extraordinary entrprepeurial revolution called microcreditsummit 123. When I met Dr Yunus in Dhaka his new year resolution for 2008 -please can social action teams inspired by youth's curiosity start mapping microsummits for healtheducationenergymediagov and pro -with such big goals for humanity that each cheers up the world and winwinwins with as much goodwill multiplication as
microcreditsummit
Yunus10000 and YunusForum needs volunteer co-editors at
YunusWorld .. YunusAfrica .. YunusAmerica (Microtrade) .. YunusEurope (Microtrade) and India (Microtrade) our
mapping research webs YunusMentors, YunusUni, SMBAworld and YunusPartners
Changing Economics In
the new century's first decade, the introduction of the international Centrobank was the last great act of government before
government grew much less important. It was not a conception of policy-making governments at all, but emerged from the first
computerised town meeting of the world. By 2005 the gap in income and expectations between the rich and poor nations
was recognised to be man's most dangerous problem.
Internet linked television
channels in sixty-eight countries invited their viewers to participate in a computerised conference about it, in the form
of a series of weekly programmes. Recommendations tapped in by viewers were tried out on a computer model of the world economy.
If recommendations were shown by the model to be likely to make the world economic situation worse, they were to be discarded.
If recommendations were reported by the model to make the economic situation in poor countries better, they were retained
for 'ongoing computer analysis' in the next programme.
The truth of this 2005
breakthrough tends to irk the highbrow. It succeeded because it was initially a rather downmarket network television programme.
About 400 million people watched the first programme, and 3 million individuals or groups tapped in suggestions. Around 99
per cent of these were rejected by the computer as likely to increase the unhappiness of mankind. It became known that the
rejects included suggestions submitted by the World Council of Churches and by many other pressure groups. This still left
31,000 suggestions that were accepted by the computer as worthy of ongoing analysis. As these were honed, and details were
added to the most interesting, an exciting consensus began to emerge.
Later programmes
were watched by nearly a billion people as it became recognised that something important was being born. These audiences were
swollen by successful telegimmicks. The presenter of the first part of the first programme was a roly-poly professor who was
that year's Nobel laureate in economics, and who proved a natural television personality. He explained that economists now
agreed that aid programmes could sometimes help poor countries, but sometimes most definitely made their circumstances worse.
I got the peculiar message footnoted from the facebook persona of Muhammad Yunus -can you test out how facebook
works - does it let you see anything if you try the link
by coincidence, I had just been writing up a latest version of 7 principles
which are my understanding of the connections between:
A) marriah's 1000 quarterly to 10000 annual yes we can humanity
meetings in boston
B) what Dr Yunus' start of the microyouth summit dialogue in dhaka in june09 can be
about
c) what threads emotional and social intelligence through Vivian's blockbuster film of the one man
and the 7 million poorest women who changed the world
there is a problem with wording in that the last 30 years
of the MBA has decimated what every phrase starting from 18th terminology of free market and entrepreneur used to mean
- so it would be interesting to hear how anyone would re-edit any of these 7 clauses
1 Youth will need to (micro)entrepreneur the majority
of new jobs
2 Job creation
is simplest where communities and families enjoy healthy basic knowledge (user friendly Q&A) circulation
flows around schools, healthcare and banking
3 Counter-intuitively the most valuable assistance we can offer first to localities that missed
out on industrial infrastructure (or its maintenance) is green and ending digital divides and transparent local governance and safety (eg the 10000 telecentre model that Grameen-Intel
have been feasibility testing)
4
The 4-hemisphere’s world of 10 most sustainable microcredit systems (a deep 10 which merits a world cup cometition every 4 years more than any Olympics sport) already provide “smart
media and community-owned” models for the sustainable future of lifestyles in rural and semi-urban areas. Every educator
(and classof 2000,1999, 1998,... ie 3rd grade up) must-needs have open source interaction with these bodies of universally
diverse learning and doing
9 year old asks 1000 New Yorkers in Jan 2008 - which sorts of banking will last a very long time
5 Included in this emerging range of smart media models is
microsummits – a collaboration process that unites virtual networking, real worldwide and local meetings around heroic
collaborative goals whose future deadlines map back to pivotal do next metrics gearing up to exponentials of sustainability
investment
6 Banking for all humans
already has 13 years of microsummiting experience. 7 wondrous microsummits need YES WE CAN interconnecting round social action
projects – banking; health; education; green including water food, energy; “smart
media”; local government and safety; microprofessions transparency of (their Hippocratic oaths to compound no harm)
7 Quarter of a century of short-term globalisation
spin and the behavioural conditioning of Big Banking's MBA-worldview dismally decimated more than half of the assumptions
of free markets as adam smith morally mapped them – namely those that systematically revolve round multiplying goodwill through innovating collaboration (see
attached specification that Dr Yunus team are editing into a booklet aimed at liberating curiosity to start
up this genre). Fortunately a third of century of experience of innovating collaboration from those with the least
resources in the world is accessible through Q&A of micro-entrepreneurship. Furthermore,
if we deeply audit collaboration’s goodwill multipliers with as much cyclical attention as historic accounting paid
to boxing in competitive transactions every quarter, then yes we can turn the 21st century into
one where we celebrate the productivity capacity of every child and being. In other words, declaring this generation's
freedom of interdependence around the collaborative space race of ending poverty can also entrepreneurially put
an end to every compound inconvenient truth including wars, destabilising nature and over a third of the world being populated
in environments which destroy the 2 goals of social empowerment defined by Bill Clinton as:
·ensuring that no human dies before their time
empowering
every child, woman and human with optimal opportunity to make a difference through life. (the source of all produtive
economics in a post-industrial age)
--- On Sun, 15/2/09, Facebook <notification+mgawyg4n@facebookmail.com>
wrote:
From: Facebook <notification+mgawyg4n@facebookmail.com> Subject: Prof. Muhammad Yunus sent you a message on Facebook... To: "Chris Macrae" <chris.macrae@yahoo.co.uk> Date: Sunday, 15 February, 2009, 7:59 AM
Open letter to espians and collaboration city networks - version 0 issued 8 July 2007 (year 1 of the 5 year world citizen collaboration program
Passports to Sustainability)
ER- Entrepreneurial
Revolutionary Framework of Branding, Valuation and Mapping the Systemic Transformation of Economics Above
Zero-Sum
What ERworld does.
Collaborates Entrepreneurially to regenerate
freedom of markets and hi-trust human enterprise by providing transparency maps of global market sectors ensuring that they compound Truth’s Consequences
(what humanity most needs progress to sustainability) not inconvenient truths (communications whose systems spin vicious conflicts
and lost sustainability over time – eg externalisation by a global market sector of its greatest risk in a compound
way that destroys the sustainability of some or all local societies.
Where
to Find it?
Three trilogies
of books written since 1976 and co-practised with readers and increasing interactive webs. The first trilogy–
Future History 1800-2025 of Entrepreneurial Revolution 1976-1984- was published by The Economist as surveys and books. The
second trilogy 1984 to 1996 concerned the ER of Branding and revolutions in media including coming mediation of local societies
into globalisation.The third trilogy 1996- To date focuses on the ER valuation of goodwill and mapping
sustainability as exponentially rising or destructing consequences of human relationship systems applied to the transparency
of global market sectors. Each trilogy shared one book with the next.
Slide:
Books & Key Quotes (to come)
Who Edited the Trilogies?
ER 76-84 – Norman Macrae
(4 decade Deputy Ed of The Economist)
ER Branding 1984-1996 – Chris Macrae, and World Class Branding Networks
ER Valuation 1996- To date Macrae family,
other authors and Unions of Crises of Intangibles, Transparency and Sustainability
How to find out more:
The webs and associates of futurehistory.jp normanmacrae.com, macrae.tv worldclassbrands.tv valuetrue.com, sustainabilityclub.com, economistclub.tv, joyoftruth.com,
hi-trust.tv, passports.jp, ecomap.tv, erworld.tv , worldcitizen.tv
The weblogs
of collaboration knowledge cities; the open source ER travel guides of world citizens on facebook and any collaboration for
uniting human imagination and joy of truth
How to practice
and communalise it through peer to peer games:
-The social network mapping game of you and empowerment of your communal wish
Correspondence
most welcome of how to openly map and take back micro entrepreneurship and global economics for all peoples
Sustainability world’s 7 navigation compasses – lose any
one and we lose them all
The Gandhian Trio – Learning, Media, Sustainability of Professional Truths
The Observable Quartet: Peace, Health, Climate, End Poverty’s
Injustices
Look for triangles
of hi-trust people to open source 7 meta-context’s maps but in wasy that flow across each other
Learning travel guides including hubs and meta-hubs – sofia and who
Climate:
anne, and rick and …
Media is a game of 2 halves – mass (me), internet (eg tav-espian group)
Professional Truths (have done 17 years of research since C&L
– who clearer when response to final mapping book comes out – but eg Peter Burgess, Alan Mitchell and me for starters
Health, Peace ...
Poverty – trying to connect with world leading modellers and their intercity network esp Yunus (grameen, microcredit, SBE stockmarkets) and Drayton (social entrepreneurship)
Would love for people to edit (deeply democratise) roles in and out if world citizen and passports
to sustainability networks such as espians will prove themselves sufficient quality players of meta-collaboration to want
to oversee this
When the Bottom Line Is Ending Poverty BusinessWeek - Feb 29, 2008 While Gandhi's
goal was the end of colonialism, Yunus' is just as grand: He means to reform capitalism
to make it a tool for ending poverty. ...
Any questions?
A selection of other ER stimuli of 2008
Climate Change,
Energy and the Way Ahead Speaker: Professor Lord Nicholas Stern This event was recorded on 27 Feb 2008
in the Old Theatre, Old Building The world must reduce greenhouse-gas emissions by 50 per cent by 2050 with rich
country cuts of at least 80 per cent. Power and transport must be essentially de-carbonised. How can the world rise to these
challenges? Nicholas Stern is IG Patel Chair in Government and Economics at LSE and director of the Asia Research Centre at
LSE. Available as:mp3 (22 mb; approx 98 minutes) Event Posting:Climate Change, Energy and the Way Ahead
Distant Suffering in the Media Speaker: Professor Lilie Chouliaraki Chair:
Howard Davies This event was recorded on 27 Feb 2008 in the Hong Kong Theatre, Clement House Professor Lilie
Chouliaraki will talk about suffering in the media, addressing the question of how far images and stories of suffering make
a difference in our ways of engaging with distant sufferers. Lilie Chouliaraki is chair in media and communications at the
Department of Media and Communications and research director of POLIS at LSE. Available as:mp3 (19 mb; approx 84 minutes) Event Posting:Distant Suffering in the Media
The New Swedish Model: A Reform Agenda for Growth and the Environment Speaker:
Fredrik Reinfeldt Respondent: David Cameron MP Chair: Professor Damian Chalmers This
event was recorded on 26 Feb 2008 in the Old Theatre, Old Building Fredrik Reinfeldt is Prime Minister of Sweden,
a position he has held since being elected in 2006. He has been leader of the Moderate Party since 2003. In the Swedish Parliament
he served on the Advisory Council on Foreign Affairs. Prime Minister Reinfeldt studied at Stockholm University where he graduated
with a BSc in Business Administration and Economics. In December 2005 David Cameron MP was elected leader of the Conservative
Party. Prior to this he held the position of Shadow Secretary of State for Education and Skills. Available as:mp3 (13 mb; approx 58 minutes) Event Posting:The New Swedish Model: A Reform Agenda for Growth and the Environment
The Ideas that are Changing Politics Speaker: David Willetts MP Chair:
Professor Kenneth Minogue This event was recorded on 20 Feb 2008 in the Hong Kong Theatre, Clement House There
has been an extraordinary surge in the study of behaviour from evolutionary biologists, neurologists and game theorists, but
this has been largely divorced from the political debate. David Willetts will draw on the latest research from these disciplines
to explain what Government can and cannot do to influence our behaviour. David Willetts is shadow secretary of state for innovation,
universities and skills and has been the MP for Havant since 1992. He was shadow secretary of state for work and pensions
from 2001-2005 and has worked at HM Treasury and the Number 10 Policy Unit. Available as:mp3 (19 mb; approx 83 minutes) Event Posting:The Ideas that are Changing Politics
Stelios on Brands, Serial Entrepreneurship, the Environment and Giving Something Back! Speaker:
Sir Stelios Haji-Ioannou Chair: Professor Saul Estrin This event was recorded on 19 Feb 2008 in the
Old Theatre, Old Building Stelios Haji-Ioannou, LSE alumnus, is founder of the easyGroup companies and has given
£2 million to LSE for the Stelios Scholars programme. Available as:mp3 (15 mb; approx 64 minutes) Event Posting:Stelios on Brands, Serial Entrepreneurship, the Environment and Giving Something Back!
Creating a World Without Poverty: how social business can transform our lives Speaker:
Professor Muhammad Yunus Chair: Professor Mary Kaldor This event was recorded on 15 Feb 2008 in the
Old Theatre, Old Building Professor Yunus will outline his vision for a new business model that combines the power
of free markets with the quest for a more human world – and tell the inspiring stories of companies that are doing this
work today. This event marks the launch of his new book Creating a World Without Poverty: how social business can transform
our lives.Muhammad Yunus is founder and managing director of Grameen Bank and winner of the 2006 Nobel Peace Prize. Available as:mp3 (20 mb; approx 88 minutes) Event Posting:Creating a World Without Poverty: how social business can transform our lives
Climate Change, Energy and the Way Ahead Speaker: Professor Lord
Nicholas Stern This event was recorded on 27 Feb 2008 in the Old Theatre, Old Building The world must reduce
greenhouse-gas emissions by 50 per cent by 2050 with rich country cuts of at least 80 per cent. Power and transport must be
essentially de-carbonised. How can the world rise to these challenges? Nicholas Stern is IG Patel Chair in Government and
Economics at LSE and director of the Asia Research Centre at LSE. Available as:mp3 (22 mb; approx 98 minutes) Event Posting:Climate Change, Energy and the Way Ahead
Distant Suffering in the Media Speaker: Professor Lilie Chouliaraki Chair:
Howard Davies This event was recorded on 27 Feb 2008 in the Hong Kong Theatre, Clement House Professor Lilie
Chouliaraki will talk about suffering in the media, addressing the question of how far images and stories of suffering make
a difference in our ways of engaging with distant sufferers. Lilie Chouliaraki is chair in media and communications at the
Department of Media and Communications and research director of POLIS at LSE. Available as:mp3 (19 mb; approx 84 minutes) Event Posting:Distant Suffering in the Media
The New Swedish Model: A Reform Agenda for Growth and the Environment Speaker:
Fredrik Reinfeldt Respondent: David Cameron MP Chair: Professor Damian Chalmers This
event was recorded on 26 Feb 2008 in the Old Theatre, Old Building Fredrik Reinfeldt is Prime Minister of Sweden,
a position he has held since being elected in 2006. He has been leader of the Moderate Party since 2003. In the Swedish Parliament
he served on the Advisory Council on Foreign Affairs. Prime Minister Reinfeldt studied at Stockholm University where he graduated
with a BSc in Business Administration and Economics. In December 2005 David Cameron MP was elected leader of the Conservative
Party. Prior to this he held the position of Shadow Secretary of State for Education and Skills. Available as:mp3 (13 mb; approx 58 minutes) Event Posting:The New Swedish Model: A Reform Agenda for Growth and the Environment
The Ideas that are Changing Politics Speaker: David Willetts MP Chair:
Professor Kenneth Minogue This event was recorded on 20 Feb 2008 in the Hong Kong Theatre, Clement House There
has been an extraordinary surge in the study of behaviour from evolutionary biologists, neurologists and game theorists, but
this has been largely divorced from the political debate. David Willetts will draw on the latest research from these disciplines
to explain what Government can and cannot do to influence our behaviour. David Willetts is shadow secretary of state for innovation,
universities and skills and has been the MP for Havant since 1992. He was shadow secretary of state for work and pensions
from 2001-2005 and has worked at HM Treasury and the Number 10 Policy Unit. Available as:mp3 (19 mb; approx 83 minutes) Event Posting:The Ideas that are Changing Politics
Stelios on Brands, Serial Entrepreneurship, the Environment and Giving Something Back! Speaker:
Sir Stelios Haji-Ioannou Chair: Professor Saul Estrin This event was recorded on 19 Feb 2008 in the
Old Theatre, Old Building Stelios Haji-Ioannou, LSE alumnus, is founder of the easyGroup companies and has given
£2 million to LSE for the Stelios Scholars programme. Available as:mp3 (15 mb; approx 64 minutes) Event Posting:Stelios on Brands, Serial Entrepreneurship, the Environment and Giving Something Back!
Creating a World Without Poverty: how social business can transform our lives Speaker:
Professor Muhammad Yunus Chair: Professor Mary Kaldor This event was recorded on 15 Feb 2008 in the
Old Theatre, Old Building Professor Yunus will outline his vision for a new business model that combines the power
of free markets with the quest for a more human world – and tell the inspiring stories of companies that are doing this
work today. This event marks the launch of his new book Creating a World Without Poverty: how social business can transform
our lives.Muhammad Yunus is founder and managing director of Grameen Bank and winner of the 2006 Nobel Peace Prize. Available as:mp3 (20 mb; approx 88 minutes) Event Posting:Creating a World Without Poverty: how social business can transform our lives
transparency analysis certified by valuetrue.com & trust mapmaking associates
5 -95% of biggest 100 global markets map as unsustainable -mail info@worldcitizen.tv to nominate hi-trust leaders who contextually care about 3 or more globally tipping markets - eg Sir Nicholas Stern Exponentially
Destructing Treble: C = Climate B= Bank's 20th C global aid-economics A=Africa 123 (health and wealth halved while northern worlds gained on quarterised monetary scores by as much 1000%)
Chartering alumni begin and end every trust audit by questioning
the Brand's UOP (Unique Organising Purpose): whose worlds would uniquely miss what if this brand architecture or leader ceased to exist tomorrow? Next question can we openly map zero conflicts between every
pairwise human relationship coordinate?
inquiries chris macrae info @worldcitizen.tv us tel 301 881 1655 ; us office 5801 nicholson lane suite 404, North Bethesda,
MD 20852 USA - uk 80 queens road, suite 30, wimbledon, london sw19 8lb Mapping is a process of discovery. It explores how to make the invisible principles and practices of
real wealth creation visible, and therefore useable. Our planet needs case studies underline the search for new win-wins that
build ‘system integrity’ Trust-flow is the unseen wealth to invest sustainability in. Tranpsaremtly
mapped it develops a goodwill gravity tyhat invites with roleplayer in a community to multiply goodwill while sustaining
their own cashflow.. Trust is not some vague, mushy, abstract warm-hearted sentiment. It is an economic powerhouse –
probably just as economically and socially important as oil. The point is, there are specific things you need to do
to get trust flowing, just as there are specific things you need to do to get oil flowing. And like oil trust has a dark side.
Right now, the world is awash with the carbon emissions which threaten the stability and sustainability of its ecosystems.
Right now, the world is also awash with the ‘carbon emission’ of trust – mistrust. Indeed it may well be
that our ability to tackle the one issue – the threat of environmental catastrophe – depends on our ability to
tackle the other issue: how to generate, deepen, extend and sustain trust.>br>But what is the best way of doing this?
One thing is for sure. You don’t build and sustain trust via some sentimental exercise of goodwill to all and sundry.
There are three very simple principles at the heart of effective trust generation. First, trust is generated via
win-win relationships. It’s virtually impossible to generate or sustain trust without mutual benefit for those involved.
But beneficial outcomes are not enough in themselves. For trust to be built and sustained, both sides need to signal a demonstrable
commitment to finding win-win ways forward. Such a commitment may require real changes to what we say and
do. Second, real ‘win-wins’ are hardly ever purely financial or material. You don’t build trust simply by
walking away with more cash in your pocket. Trust works at all the dimensions and levels of human exchange. Yes, it’s
about financial and material rewards. But it’s also about purpose (what people want to achieve). It’s about politics
with a small ‘p’: the use and abuse of power, the crafting and application of rules of fair play. And it’s
about emotions: the sometimes overwhelmingly strong emotions, both positive and negative, that are generated when people deal
with other peopleWhat’s constitutes a ‘win’ – a sense of real improvement – is therefore highly
specific. It depends absolutely on the details of who the parties are, what they are trying to achieve, in what context. Building
trus, therefore involves discovering these specifics. Just as oil doesn’t flow out of the ground, get refined and pump
its way into motor vehicles automatically and without effort, so identifying and doing what is necessary to get trust flowing
requires dedicated, skilled effort. It requires a disciplined, structured process, not a vague sentiment.
3) Third,
even if we do steps 1) and 2) there’s still a good chance it won’t succeed. Why? Because it ignores an invisible
third factor. In the real world, purely two way bilateral relationships don’t exist. There is always a third party whose
interests or outcomes are affected by what the other two parties do but who is not a party to the contract. The environment
is a case in point. Producers and consumers may both benefit from buying and selling to each other – but what happens
if, in doing so, they destroy the environment they both depend on?
This raises a hugely important question. When
two parties pursue win-wins and build mutual trust, are they doing so in a way which creates a win and builds trust for the
third party at the same time? Or are they simply pushing the problems – and the mistrust – further down the line
on to this third party? Building vigorous, healthy networks of trust is a different kettle of fish to ‘you
scratch my back and I’ll scratch yours’ win-win conspiracies. It requires a Map of all the key relationships plus
careful consideration of knock-on consequences. It requires a different perspective.
These three simple, basic
steps do not happen automatically. They need to be worked at. The territory needs to be deliberately Mapped and explored.
What’s more, there are obstacles in our way – mental and practical obstacles that need to be cleared. Prevailing
economic theories about ‘rational economic man’ for example, deny the need to commit to win-win outcomes. Instead,
they promote supposedly ‘rational’ (i.e. narrowly selfish behaviours) which actively undermine trust The same
theories insist that the only valid measure of human benefit is money, thereby excluding from consideration many of the biggest
opportunities for improvement. Meanwhile many vested interests do not want to extend the circle of trust to third parties
and complete networks because their positions of power depend on their ability to take advantage of the weaknesses of these
third parties. That’s another job for Mapping: helping to identify and mount such obstacles. The potential benefits
of doing so are unthinkably huge. They start with a simple negative: the relief that comes from when you stop banging your
head against a brick wall. Mistrust breeds wasteful, wealth destroying conflict that tends to feed on itself. Anger and hatred
engender anger and hatred. Simply easing or stopping the terrible waste of mistrust would transform prospects for many millions
of people. We desperately need to find ways of doing this. Then there are the positive benefits. Understanding the real nature
of human wealth – all those dimensions of purpose, ‘politics’ and emotion as well as money and material
comfort – means we can start being human again; human in the way we think, and act. What’s more, many of these
intangible benefits won’t cost a penny. They’re there for the taking, if only we puts our minds to it. But
there’s more, because trust is also an economic superpower in its own right. In the pages that follow we will show conclusively
that material and financial riches are also dependent on trust. In fact, we will argue the case for going one step further.
We will say that material and financial riches are a by-product of trust: the visible fruits of invisible, intangible human
exchange. Once you understand that sustainable cash flows are a by-product of sustainable trust flows, your understanding
of what makes a successful business is transformed. Separately, each of these three fruits – reducing the waste
of conflict, unleashing the potential intrinsic benefits of human exchange, and energising the sustainable creation of material
wealth – are massive in their own right. Put them together and they represent a vast new continent of opportunity. As we said, this book is addressed to entrepreneurs and system innovation revolutionaries. Wherever you happen to
be, whatever the change you want to make is, the principles explored in this book apply. The wish to change and the will to
change are not the same as being able to change successfully. For that you need to understand your territory. You will need new
Maps.
