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We believe it is every hi-trust economists and professionals duty to help network 2010s youth most exciting decade. 60 of us will be debating this for 2 hours in The Economist's Boardroom London on Nov16 as a tribute to Unacknowledged Giant, and dad Norman Macrae. If you think you need to be there, or want to host a parallel party,  please contact me chris.macrae@yahoo.co.uk usa 301 881 1655 Washington DC

The unacknowledged giant

The unacknowledged giantAdd to Playlist
If your country or network believes in this brand of economics please send us your link : "invest in curious productivity of children, families and community since healthy society generates strong economies not the other way round" - signed Scotland, Bangladesh 1 2, France 1 RVP info@worldcitizen.tv
11 June 2011 - Norman Macrae probably Europe's senior economist dies nearing 87 - obits
- The Economist: Unacknowledged Giant  - comments or Q&A continue at this blog;  British Ambassador to Tokyo: changed the trade & investment links between Britain and Japan
Financial Times: journalist who delighted in paradox with unrivaled ability to foresee the future
Daily Telegraph: The Economist's internal spirit;  The Scotsman - the internet's futurist
The Atlantic - Clive Crook remembers; national review "someone you never knew existed"
 India Times - Prophet of Change ; New Statesman "entire career at The Economist" ; Matt Ridley - death of a great optimist
London Times - subscription - journalist who changed minds and opened many more ; Pot-TEX : a giant of journalism
Sweden's JanErik Larsson - people you never forget
- can you help edit companion pieces to http://normanmacrae2010.blogspot.com/  .

My dad Norman Macrae died 10 June 2010- we're collecting obituaries and readers' favourite surveys from his 60 years of economics journalism (40 at The Economist) at http://worldeconomist.net; from early 1970s dad identified most of his most innovative surveys with entrepreneurship - the one word in the economics lexicon he could safely assume that macroeconomists would never be able to redefine- as he took joy in saying the French  between take refers to: having cut off the heads of royalty for monopolising productive assets, can we unite to map how to generate healthier society and so stronger economic developmment as we compound  the future chris.macrae @yahoo.co.uk

Collaboration Entrepreneurship is the defining economic game of the 2010s - the way to both unite the human race round sustainabilty goals and to navigate net-generations an order of magintude or 2! above zero-sum economics. Bangladesh's microentrepreneurs are evolving the mobile world's free market epicentre of sustainability partnerships - click the pic below to help us register just how many partnerships of 12 different system types global grameen has helped stimulate in its pursuit of being world's number 1 global branding of sustainability partners

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Help us log up what Muhammad Yunus and hundreds of millions of youth fans of 2010s "most exciting decade" want from each type of Collaboration Partner: CP1*CP2*CP3*CP4*CP5*CP6*CP7*CP8*CP9*CP10*CP11*CP12

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Top 3 Time is Now (2010s Most Exciting Decade) Debates from Norman Macrae friends networks:

34th year of  Technology and the Future as History: A Critical Review of Futurism -sample ref: by RB Halley - 1978 - Related articles
anti-technology assessment" (Norman Macrae, America's Third Century [New York,. 1976], p. 19). 6Elise Boulding, "Futuristics and the Imaging Capacity of the ...
www.jstor.org/stable/3103308 ...       Four Worlds of Writing ... written for the Sloan Foundation by Norman Macrae, deputy editor of the Economist and a professional observer of America.

5th decade of Pacific Century: sample ref: Japanese and American Companies by KM Kiyuna - 1983 - Related articles
Norman Macrae, "Pacific Century, 1975-2075," The Economist, January 4,. 1975, pp. 15-35. 2. Ezra Vogel, "Meeting the Japanese Challenge," Wall Street .. www.jstor.org/stable/30172972

Managing Interntional Liqudity eg by OL Altman - 1964 - Related articles
 In his Sunshades in October (
London, 1963), Norman Macrae argued that ...

.An An Eden after the Fall John von Neumann ... by CL Carson - 1993
Norman Macrae. John von Neumann. New York: Pantheon, 1992. x + 405 pp. .... All this is admirably described in Norman Macrae's biography, and with ...
www.jstor.org/stable/2702791

RR ReRecommendations for Further Reading

by B Saffran - 1989 - Cited by :

Two respected analysts, Norman Macrae and Robert Heilbroner, have recently written articles that examine long range economic and social trends. ...
www.jstor.org/stable/1942769

RevREvolution and Conservation in the ChristSocial Perspective

by JV Schall - 1974 - Cited by 1 
Norman Macrae has written in a highly significant essay, those of inter national business (Cf. N. Macrae, 'The Future of International Business', ...
www.jstor.org/stable/30088928

1.                                Toward a Different Role for Multinationals in the Third World

by A van Dam - 1978 - Related
Norman Macrae, deputy editor of The Economist, wrote once in that weekly: "When many of the early car manufacturers were going bust in the Edwardian days, ...
www.jstor.org/stable/154219

2.                                The Managerial Implications of Multinational Information Centers (II)

by L Wooton - 1978 - Cited by
of activity is very close to the scenario developed by Norman Macrae in a recent article ..... 1 See Norman Macrae, "The Future of International Business", ...
www.jstor.org/stable/40227385

3.                                The Multinational Corporation in the Enlarged European Community

by BD Forrow - 1972 -  Returning to the definitional problem per se, Norman Macrae, the deputy editor of The Economist, has a "special regard" (although, one would imagine, ...
www.jstor.org/stable/1191154
 

1.         Economic Growth in Industrial Societies ...

by V Nath - 1974 - Related
Norman Macrae: The People We Have Become, The Economist,
April 28, 1973; pp Survey 1-36. ... As Norman Macrae says

33 years ago entrepreneurial revolutionaries networked around The Economist forecast meltdown of big business by 2010

sample letter of invitation to interconnect action projects celebrating Yunus 69th birthday

pictorial tour of jigsaw pieces of networking sustainability from 69th birthday dialogue with Muhammad Yunus

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help us catalogue world's greatest brand leaders and future events where entrepreneurial revolutionaries celebrate - most recent past white house august 12
.In recent years the world's greatest brand leaders and entrepreneurial revolutionaries have needed to coincide just to breakthrough the noise of markets that have becme so globally uncompetitive in the free market sense that 90% of cost isn't to do with customer product benefits. As a nation that plain cant afford such mage-making waste, Bangladesh now hosts the 2 most entrepreneurial organisations in the world in Grameen and BRAC. If in doubt go to Muhammad Yunus' birthday dialogues at the end of June or watch out for other events.Berlin, Nov 2009 20th Fall of Wall celebration is also time for world leading brnaders to benchmark projects with Muhammad Yunus and Grameen Creative Labs.Kenya, April 2010: the world's 3 safest banking networks -led by Ingrid Munro, Fazle Abed & Muhammad Yunus - and sustainability investment networks for the poor come together for a once in a lifetime collaboration of sustainability knowhow and extreme innovation. Yes We Can networks from all round the planet are linking in. Kenya is offering to become an R&D laboratory for projects Obama cannot test in USA. The Queen of Spain is the first world dignatory to ask will it help if she attends. Do eee if your nation's great & good can understand why this opportunity to renew millenniuml goals with replicable projects is the most exciting event in Africa - and perhaps on the planet - in recent times. .
RSVP chris.macrae@yahoo.co.uk with ideas on which leaders of sustainability we should mail with Dr Muhammad Yunus' 69th birthday wishes for action projects 09/10  -ref BBC blog on Bangla @y69; World Entrepreneurs Celebrate launch of Ycentre; Y&Mandela Celebrate.Roll of Honor - Sustainability Epicentres letter sent to so far: Amazon, Disaster Movie
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.33 years experience of annual surveys of 10 Green Bottles of Entrepreneurial Revolution

c.m.macrae.72 AT cantab.net

n.a.macrae.42 AT cantab.net

microeconomist timeline of other greatest human interest stories and sustainability interventions since 1976
  • 2010 Proposal to publish annual on Future Capitalism to feature all the micro-up system designs that MBA courses have top-down shredded with fallible globalisation
  • more
  • 1976 4 -person social action group starts up franchise that becomes the sustainable future of banking around the world - see the 5 big collaboration networking innovations of bangladesh's first third century- microcredit, microsummit, social action, social business, future capitalism
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    10001 views in 2008-9
    http://yunus10000.com

    vote 5th annual world most trusted leader poll- rsvp info@worldcitizen.tv by 31 dec 09

    Dear Professor Krugman

     

    Great hearing you speak at thinking big thinking forward

     

    I don’t know if you ever met my dad’s 40 years of entrepreneurial revolution editorials at The Economist 1950-1989 but as per the one-pager enclosed he agrees with the probability that up to half of the biggest banks need to be put into administration

     

    I have been working to understand Muhammad Yunus micro-up baking solutions on this and how to make sure that 18-25 year olds know about this choice. For example, our free DVD with good news youtubes from yunus and his friends is being used to research views of 10000 youth

     

    So far the number 1 problem fed back by university students is that curriculum is still examining the old world as if non-transparent big banking will be the new normalcy as well as the old. I feel empathic with the most inquiring of these young minds. If you know of any professors who would join Dr Muhammad Yunus in a panel whose names or work helped accelerate change of curriculum , I would love to be told whom to contact

     

    sincerely

    chris macrae

    washington DC 301 881 1655 http://erworld.tv/

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    HISTORY & A Microeconomist's WinWinWin Networking Wish
    Between 1997-2006 Dr Yunus and friends networked the most extraordinary entrprepeurial revolution called microcreditsummit 1 2 3. When I met Dr Yunus in Dhaka his new year resolution for 2008 -please can social action teams inspired by youth's curiosity start mapping microsummits for health education energy media  gov and pro -with such big goals for humanity that each cheers up the world and winwinwins with as much goodwill multiplication as microcreditsummit
    chris macrae washington dc bureau 301 881 1655 info@worldcitizen.tv
    Yunus10000 and YunusForum needs volunteer co-editors at YunusWorld .. YunusAfrica .. YunusAmerica  (Microtrade) .. YunusEurope (Microtrade) and India (Microtrade)  our mapping research webs YunusMentors, YunusUni, SMBAworld and YunusPartners

    Economist's Economics Editor 1954-1989 .. op-eds .. Friends Future History .. Bio .. books


    The View from 1984 by Europe's Senior MicroEconomist (student of IndiaBangla economics since 1943)

    Changing Economics In the new century's first decade, the introduction of the international Centrobank was the last great act of government before government grew much less important. It was not a conception of policy-making governments at all, but emerged from the first computerised town meeting of the world. By 2005 the gap in income and expectations between the rich and poor nations was recognised to be man's most dangerous problem.

    Internet linked television channels in sixty-eight countries invited their viewers to participate in a computerised conference about it, in the form of a series of weekly programmes. Recommendations tapped in by viewers were tried out on a computer model of the world economy. If recommendations were shown by the model to be likely to make the world economic situation worse, they were to be discarded. If recommendations were reported by the model to make the economic situation in poor countries better, they were retained for 'ongoing computer analysis' in the next programme. 

     The truth of this 2005 breakthrough tends to irk the highbrow. It succeeded because it was initially a rather downmarket network television programme. About 400 million people watched the first programme, and 3 million individuals or groups tapped in suggestions. Around 99 per cent of these were rejected by the computer as likely to increase the unhappiness of mankind. It became known that the rejects included suggestions submitted by the World Council of Churches and by many other pressure groups. This still left 31,000 suggestions that were accepted by the computer as worthy of ongoing analysis. As these were honed, and details were added to the most interesting, an exciting consensus began to emerge.

     Later programmes were watched by nearly a billion people as it became recognised that something important was being born. These audiences were swollen by successful telegimmicks. The presenter of the first part of the first programme was a roly-poly professor who was that year's Nobel laureate in economics, and who proved a natural television personality. He explained that economists now agreed that aid programmes could sometimes help poor countries, but sometimes most definitely made their circumstances worse.

    Yunus10000 Youth Dialogue Videos 1, 4, 15   selected by editors of FutureCapitalism.tv and SQtest.tv and SMBAworld

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    microHEALTHsummit

    good news starters

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    ITech microMEDIAsummit

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    BANK microcredit.tv

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    microEDUCATIONsummit

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    microENERGYsummit

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    Free Marketing microPROsummit

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    Saturday, September 4, 2010

    Who's truly helping youth make 2010s most exciting decade?

    STRUCTURES THAT HELP YOUTH WHOLLY NETWORK SUSTAINABILITY GOALS http://202020.tv

    I keep on coming across the SWOT question regarding types of networks like aisec, net impact ...


    historically what is greatest strength and weakness


    exponentially compounding into the future and in partnering other networks investing in youth and community, what is the greatest opportunity and threat of these


    on the usa side (which may not be the same as eg aiesec if you are in s.africa) I have questioned young people in all 3 of these networks and talked to the top people of two; they are not  SocialBusiness designed ) to help young people connect the 2010s most exciting decade through sustainable bottom up models


    I am rather hoping the network that may help transform these 20th c structures support of youth is elkington's www.volans.com ; is there a way jonathan that you can find out from elkington some of the most exciting but deeply micro projects volans is nurturing; and can we get some of John's people in front of The Economist on Nov 16


    COLLABORATION CAPITALS

    one of the yunus-gravitated advantages paris www.danonecommunities.com , glasgow and new york (www.singforhope.org once mobilises by monica will have) is their own hi-trust cenrtes/portals (ie meta-hubs) for connecfing 2010s in most exciting ways; this is one reason why getting monthly aligned future action newslettters or something out of these 3 cities (and cross to worldwide youth entrepreneurs) needs urgently to show what colkabortion projects social busiess can network round the world that aisec, net impact, ashoka cannot because ultimately the business model's connectivities matters ; I am not interested in investing in any team or process that cannot show us its business model in an open way 


    Two of the other most vital things Collaboration Capitals need are long-term place leaders - france has martin hirsch (glasgow and new york dont yet have); ironically spain has the number 1 (ie queen sofia) and prize processes (ironically boston has this but none of the rest)


    sam/lisa - do you know whether anyone has written a short biography on all of the ways queen sofia has started up subnetworks of human progress across hemispheres; if there isn't one, can we find  spanish researcher who wants to write one in time for celebrating november 2011?; there is no way (that I can believe in) to land yunus olympic celebrations in London on 2012 unless European peoples and worldwide youth urgently start annual content-action celebrations of the royals who sustained  commonweatlhs of nations


    chris http://erworld.tv (entrepreneurial revolution world est 1976)

    9:48 am edt 

    Saturday, July 10, 2010

    CP2 what should the world and yunus want from foundations beyind aid
    Hilary Clinton offered a very illuminating speec on desire to take USAID beyond aid except in emergenecy. Her speech made at start of 2010 is copied to www.developmentpartners.tv

    three are various disadvantrages with conventional global aid

    much of it may fail to trickle dwon

    aid tends to be subject to spiralling risks

    being given something isnt the same as being empowered to action learn a deep communal process

     aid models require conatant refunding whereas SB  models keep on reinvesting

    however perhaps this issue's impact is been seen by example; look at any cp12 gameboard with a beyond aid entry and see how deeply micro up projects plant context and accrue trust and ;ike nature emerge interfaces with other projects whose local connections can be seen by people who constantly grounded in the community
    2:12 pm edt 

    CP1 what does dr yunus want from collaboration partners in micro social business?

    CP1 users of social business  model – don’t change the rules that compound 10 times more economical  pro-poor community models

    • positive cashflow reinvested in purpose; owners = those in greatest need & investing in next gen 16D
    • no dividends
    • zero conflicts with sustainability of all connected by system’s productivities and demands
    • repayment of social business loan with no interest
    • don’t rush development of a social business concept – to breakthrough you will not only have to innovate a service but  remove a conflict which has been compounding the sustainability crisis
     

    (1a why would people want to be connected with a free loan : improvement on charity donation; reputation or learning gain associated with solving a life critical need; knock on development impacts in a community of importance to lender)

    10:39 am edt 

    CP12 -What do frineds of yuNus want from netgen 2010 most exciting decade

    ·        the belief and the social business model knowledge and the smart collab capabilities with media to make 2010s most exciting decade

    ·        optimism that impossible no longer exists wherever microE youth or sustainability capitals connect

    get picky with media; reduce spectator sports and being imaged over; celebrate media that helps you social action what maters to coimmunities around you and connects you with entrepreneurs who make more jobs than they take

    tell us info@worldcitizen.tv which media and network spaces help you do this - some we believe in are http://www.danonecommunities.com http://www.the-hub.net http://www.collaborationcafe.tv - in real world: there is also nowt to compare with a trip to Grameen HQ mirpur (dhaka, Bangladesh) particulary at one of the 3 times a year when a grameen dialogue is in session

    10:33 am edt 

    Saturday, June 26, 2010

    who will help people create more jobs with technology than big powers take
    Ultimately the net generation's battle for sustainability depends on youth and netizens collaborating to create more jobs with new technology than top top down powers take

    please help us make a list clebrating technology job creation experiments round dr yunus or other microeconomists

    grameensolutions.com is the world calss mobile innovation compny of grameen - its prtnbes include those working on the http://bankabillion.org  

    *GrameenIntel is tech's lead partner in the global grameen brand architecture
    *Grameen has a loose partnership with the founder of Ali Baba who has challenged dr yunus to race to create the next 100 million jobs
    *Kyushu University is developing a digital village lab around a Bangladeshi village
    *AIT Yunus Centre in Bngkok has proposed building an annual expo of tech partners of Grameen
    *Tech is core to various medical partnerships 
    2:32 pm edt 

    Friday, June 25, 2010

    micro up yunus joins select new UN team in anti-poverty race to 2015

    UN chief Ban Ki-moon named a high-profile committee Wednesday aimed at sparking progress against poverty and toward improved welfare under the organization's Millennium  Development Goals.

    The group will be led by co-chairs President Paul Kagame of Rwanda and Prime Minister Jose Luis Rodriguez Zapatero of Spain .


    Others in the group 
    include Nobel laureate Muhammad Yunus of Bangladesh, former Chilean president Michelle Bachelet, Microsoft founder Bill Gates, CNN founder Ted Turner and Jeffrey Sachs of The Earth Institute and a professor at Columbia University.


    Ban said "distinguished" personalities from China, India, Japan and Britain will also join the panel.


    "As you can see, (this is) a real collection of 
    superheroes in defeating poverty," the UN secretary general said.

    The group will push for progress in the Millennium goals stemming from a 2000 summit, which call for reducing extreme poverty by half by 2015.


    The MDG Advocacy Group will bring together 
    "some of the world's leading thinkers and doers," Ban added as the UN prepared for a new summit in September.

    "We need to emerge from the September Millennium Development Goals Summit with concrete national action plans for realizing the goals," he said.


    "These advocates can help get us there. They will help generate political will and mobilize a global grassroots movement to meet the MDGs."


    The UN set a 15-year timeframe at the turn of the millennium to achieve its 
    goals of halving extreme poverty, boosting health and education and further empowering women across the developing world.


    Ban's announcement was made as the UN released a report showing choppy and uneven progress in reducing poverty.


    According to the report, the proportion of 
    people living on less than 1.25 dollars a day in developing nations has dropped from 46 percent in 1990 to 27 percent in 2005, largely due to improvements in China and other nations in Asia .


    The figure is expected to drop to 15 percent by the target year of 2015.


    The report also cites big gains in getting children into primary schools in many poor countries, especially in Africa . It also cites "strong interventions in addressing 
    AIDS, malaria and child health" and "a good chance to reach the target for access to clean drinking water."

    But the report also found that only half of the developing world's population has access to improved sanitation, such as toilets or latrines and that girls in the poorest quintile of households are 3.5 times more likely to be out of school than those from the richest households, and four times more likely than boys from this background.

    Less than half of the women in some developing regions have access to maternal care by skilled medical personnel when giving birth, the report said.


    Overall, the UN said the 
    world economic crisis "took a heavy toll on jobs and incomes around the world," but does not threaten achievement of the Millennium Development Goals.

    7:00 pm edt 

    Wednesday, August 12, 2009

    Today, Dr Yunus and 15 other change leaders are celebratiing with President Obama. And Dr Yunus is using this as an opportunity to accelerate his dream to form a club of 100 global brand ceos who benchmark what micro and collaboration and micro can do. I am wondering if you might know a subpanel of brand leaders who want to change the corporate social responsibility paradigm from penalising those who take the greatest responsibiliy for their sector to rewarding them. It has been my maths contention for many years now that false valuations of sustainability investments are  caused by a failure to value reputation and goodwill systemically as exponential spirals. By getting enough CEOs to understand Dr Yunus sustainability investment maps at the same time, yes we can renew community sustainability as well as get back to  the entrepreneurial system dynamics needed for extreme innovation partnerships. Particularly those Dr Yunus is a wizard at celebrating involving connections of the world's most resourced organisations with those grassroots networks serving the most life critical needs. 

    help place op-ed on the 2 world's greaest yes we can leaders wherever newspapers report wnat matters to communities http://futurecapitalism.ning.com/forum/topics/yes-we-can
    3:01 pm edt 

    Friday, July 17, 2009

    Invitations to continue 69th birthday dialogue cel;ebrations with dr yunus
    To JS & LB

    Hi


    Back from Bangladesh co-hosting youth and journalists connecting at 69th Dr Yunus birthday dialogue with Grameen and BRAC blogged for example by the BBC,

    http://news.bbc.co.uk/2/hi/science/nature/8130130.stm

    -it seems that Bangaldesh has solutions ready for replication that Jeff Skoll wants to promote hope, "collective power and the need for urgency" around, as your web video shows


    I have noted from 25 years of work on global media how absurd american advocacy and image-making models divide people who should be working together on sustainability - does Jeff know that Grameen installs more solar units than the whole of USA, and its championing of microgreenfinance has now attracted at least 3 royal supporters across Europe?


     http://yunusforum.net now has various collaboration projects approved by dr yunus  - starting with youth ambassador 5000 network linking undergraduates 09/10, where mentors can help advise micro-up youth to challenge those who are truly interested in community sustainability to collaborate much more.


    I enclose two one-pagers which illustrate nature of the first action projects we aim to interconnect after our week long dialogues in dhaka. If there is any way we might also connect with your work at any future time, please do tell me . In particular I am always seeking to map back the biggest Yes We Can (actually the sliogan yunus used to launch microcreditsummit in 1997) stages such as those Bangla friends are inviting peoples world to collaborate around which currently include


    nov 09 linking micro up with Berlin celebrations of the 20th anniversary of the fall of the wall


    april 2010 linking yes we can Kenya's mobile microcredit with world microcreditsummits and social busienss applications of all sustainability critical service franchsies


    2011 blockbuster Yunus movie directed out of Paris, as hottest CEO city of future capitalism, and by largest female grossing  director of all time


    sincerely



    chris macrae

      washington dc 301 881 1655

    2:27 pm edt 

    Sunday, February 15, 2009

     I got the peculiar message footnoted from the facebook persona of Muhammad Yunus -can you test out how facebook works - does it let you see anything if you try the link


    http://www.facebook.com/n/?inbox/readmessage.php&t=68305750449&aref=29992230



    by coincidence, I had just been writing up  a latest version of 7 principles which are my understanding of the connections between:

    A) marriah's 1000 quarterly to 10000 annual yes we can humanity meetings in boston

    B) what Dr Yunus' start of the microyouth summit dialogue in dhaka in june09 can be about

    c) what threads emotional and social intelligence through Vivian's blockbuster film of the one man and the 7 million poorest women who changed the world


    there is a problem with wording in that the last 30 years of the MBA has decimated what every phrase starting from  18th terminology of free market and entrepreneur used to mean - so it would be interesting to hear how anyone would re-edit any of these 7 clauses


    7 Wonders to Interact in The Era Beyond Big Banking

    1 Youth will need to (micro)entrepreneur the majority of new jobs

    2 Job creation is simplest where communities and families enjoy healthy basic knowledge (user friendly Q&A) circulation flows around schools, healthcare and banking

    3 Counter-intuitively the most valuable assistance we can offer first to localities that missed out on industrial infrastructure (or its maintenance) is green and ending digital divides and transparent local governance and safety (eg the 10000 telecentre model that Grameen-Intel have been feasibility testing)

    4 The 4-hemisphere’s world of 10 most sustainable microcredit systems  (a deep 10 which merits a world cup cometition every 4 years more than any Olympics sport) already provide “smart media and community-owned” models for the sustainable future of lifestyles in rural and semi-urban areas. Every educator (and classof 2000,1999, 1998,... ie 3rd grade up) must-needs have open source interaction with these bodies of universally diverse learning and doing

    9 year old asks 1000 New Yorkers in Jan 2008 - which sorts of banking will last a very long time


    5 Included in this emerging range of smart media models is microsummits – a collaboration process that unites virtual networking, real worldwide and local meetings around heroic collaborative goals whose future deadlines map back to pivotal do next metrics gearing up to exponentials of sustainability investment

    6 Banking for all humans already has 13 years of microsummiting experience. 7 wondrous microsummits need YES WE CAN interconnecting round social action projects – banking; health;  education;  green including water food, energy;  “smart media”; local government and safety; microprofessions transparency of (their Hippocratic oaths to compound no harm)

    7 Quarter of a century of short-term globalisation spin and the behavioural conditioning of Big Banking's MBA-worldview dismally decimated more than half of the assumptions of free markets as adam smith morally mapped them – namely those that systematically revolve round multiplying goodwill through innovating collaboration (see attached specification that Dr Yunus team are editing into a booklet aimed at liberating curiosity to start up this genre). Fortunately a third of century of experience of innovating collaboration from those with the least resources in the world is accessible through Q&A of micro-entrepreneurship.   Furthermore, if we deeply audit collaboration’s goodwill multipliers with as much cyclical attention as historic accounting paid to boxing in competitive transactions every quarter, then yes we can turn the 21st century into one where we celebrate the productivity capacity of every child and being. In other words, declaring this generation's freedom of interdependence around the collaborative space race of ending poverty can also entrepreneurially put an end to every compound inconvenient truth including wars, destabilising nature and over a third of the world being populated in environments which destroy the 2 goals of social empowerment defined by Bill Clinton as:

    · ensuring that no human dies before their time

    • empowering every child, woman and human with optimal opportunity to make a difference through life. (the source of all produtive economics in a post-industrial age)


    --- On Sun, 15/2/09, Facebook <notification+mgawyg4n@facebookmail.com> wrote:

    From: Facebook <notification+mgawyg4n@facebookmail.com>
    Subject: Prof. Muhammad Yunus sent you a message on Facebook...
    To: "Chris Macrae" <chris.macrae@yahoo.co.uk>
    Date: Sunday, 15 February, 2009, 7:59 AM

    Prof. sent you a message.  Subject: why bankers who don't know
                                                 about social business will go bust  Prof. has shared a link to a video with you. To view the video or to reply to the message,
                                                 follow this link:  http://www.facebook.com/n/?inbox/readmessage.php&t=68305750449&aref=29992230     
    5:51 am est 

    Friday, January 30, 2009

    My father Norman Macrae, Order of The Rising Sun .... http://erworld.tv  would be delighted if you have time to read this invitation


    London & Transatlantic Leaders Quest to Dhaka, June 2009

    This year instead of an RAC Lunch in Saint James, we plan a day trip to Grameen HQ in the Mirpur Slum in Dhaka to dialogue with Dr Yunus. When with Mostofa kindness I first met Dr Yunus in the new year week of 2008, I gave him my father's 1984 book on the future of yes we can learning networks so it is most likely our dialogue will be anchored around what 19-25 year olds can be helped by elders to change exponentially rising.


    Although if you will resource a social business project you will openly publish with those who go to the dialogue and what collaboration approval to take to the next stage, I am sure there's time to review that the more audacious its micro up replication is. As Sir Tom Hunter said in Glasgow last November- the least we can do Dr Yunus after you have come all this way is to plant some interactions that make you happy. You can bank on Glasgow being a capital city that will be joyous to produce just that. (Historians may know that Glasgow has 308 years of practicising anti-empire economics- dad and I always read the late 1700s Scottish literature on free markets and entrpreneurs with that micro lens first, as indeed were all readers of The Economist intended to do by its 1843 Scottish founder).


    The day before yesterday I was at a world bank meeting listening to how Kenya's Jamii Bora was now the most exciting bank to visit and a guy from USAID muttered smething about replication being the number 1 buzzword in transitioning America's economy and leadership. We invite you to join us in publishing a new genre "innovating collaboration"  -the quest for replication beyond excellence.


    For example ending malaria deaths would be cool to design a community replication franchise around- or even just recall how florida once did that. Notably so as its Obama's most specific 2015 pledge to see what networked people can do - and health partnerships are the type that Dr Yunus most knows Bangladesh cannot invent on its own.


    Banking Bangladesh can invent and share www.  Social Buiness and Sustainability investment in communities Bangladesh can invent and share www.  Learning internet http://bankabillion.org  we can Invent. Solar energy we can invent. As you can see at http://yunus10000.com and help distribute through free dvds intended for 10000 youth particularly to Q&A round.


    NETWORKING TRANSPARENCY

    If you are in UK you are lucky, you can just talk to mostofa and see if you have something relevant to bring to dhaka around June 23. If you are in USA and want to talk, you are unlucky in that I guess I am the one most trying to collate how ideas for action map together. All we are trying to do is help those either with the greatest resources to partner dhaka or the most lifetime exponentials to network YES while sustainability still can be learnt and done. 


    sincerely

    chris macrae  usa 301 881 1655



    http://socialbusiness.tv where young new yorkers and east coast business school students aim to be the first to openly catalogue 1000 sustainable social businesses any bank with a future would be proud to share in


    http://yunusuni.com so what courses are 3rd graders better at questioning than wall street was at answering during the first 8 years of this most extraordinary century 



    To: "Christopher Macrae" <chris.macrae@yahoo.co.uk>
    Date: Thursday, 29 January, 2009, 11:49 AM

    Hi Chris:
    Muhamamd Yunus will be at his dhaka office for the last 10 days of June. So we can take a day of the last week of June for the dialogue. I will keep in touch with lamiya to fix up the date. Which day of the last week do you prefer? 

    Best Regards,
    --------------------------
    Mostofa Zaman
    2:15 pm est 

    Saturday, January 10, 2009

    The Meeting that Changes Everything Youth in US University Clubs Need to Have Joy & Freedom to Question


    I will ask try to ask Dr Yunus for 15 minutes of his time to explain that we think we can reach 10 + East Coast University Clubs linking Boston, NY, Pensylania , Washington DC. From yesterday this seems to be the game afoot. Ideally 9.00pm NYU Stern Jan 27 -the last time I was at Stern their chief accounting professor was rallying the Big 5 accountants on how to pretend Enron didnt happen on their watch so its really amusing space to celebrate the Truth of Micro/Community Accounting.A Tale of 2 Baruch's


    Yesterday's Meeting on Democracy's Last Stand is Youth

    It was convened in the national press club of washington DC by some of the people (including Demos's squandering capitalism's networks and ralph nader's support consumers and community networks, and shorebank's microbanking networks in that part of Chicago that Obama's experience develped) who earliest warned consumers of how subprime would destroy every community's will to action yes we can. They dont have the answers but they do know the records of who' who in politics and pressure group networks. They also have the most realisatic scenarios of where banking will get worse and worse unless people use the internet to know whose speculative superpower intend to cook what next.


    3 areas to ask young peoples clubs to constitute themselves round


    A the questions that need youth need to see diversely debated across the land


    B the most audacious green and other goals that micro-networks need to form round if jobs are to be created and youth is to regenerate USA and worldwide


    C the elders networks we can trust for missing information on how community actions sustain what futures can exponentially be designed 1 2 3


    Collaboration IQ Waves: A comes before connecting Actions. B comes before designing and replicating social business. C comes before Futurising system of capitalism that weaves the world.


    Suggestion- The Life in The Day of Methodology

    In terms of communication maps, my brand seeding practitioner circles have once succeeded in facilitating change of a wholly dismal situation (a very dirty situation in which Big Pharma had caused a constitueny of youth to get HIV) in which youth were losing all hope . The core dynamic is to connect younger and older youth groups to interact in if only I knew what people 3 years older than me knew before I had to make a choice- so although what we (mainly kevin, rachel, alexis) can access right now is university micro clubs eg 18-23 year olds, we also need to start mapping how 13-18 year olds can dicsuss things with 18-23 year volds and how 18-23 year olds can discuss things with 23-28 year olds. If we do that below the radar we can help obama and green jobs acropss america and millennium goal world.


    The one bit of good news is that 90% of everything that corporate branding can achieve cultures in NW revolves round13-28 year olds- so if a micro movement can becme more tristeed in answering the questions on 13-28 year olds the whole media game gets chnaged once and for all and corporations have to change their marketing , theor vreality of leadership. This is something that The Sir Tom Hunter type of entrepreneur can help experiment with in Glasgow and provide some lead cases that American youth may need to rebuild community. If you can find an equuivalent entrepreneur anywhere the social cases they help youth action forst can be core action learning content which is we need to web.



    chris macrae usa 301 881 1655

    http://erworld.tv


    He needs to have met you as people who can plant it, and to give his blessing to experimenting with it


    So how do I change the plot above in a way that you feel comfy with 

    8:22 am est 

    Thursday, January 8, 2009

    Dear Alexis/Rachel/Kevin


    INNOVATING COLLABORATION -2009 Year of Yes We Can


    My father (dictated to me) and Dr Yunus and others are writing a small booklet on how system change networks can beam up social interactions by innovating collaboration around the gravity of Dr Yunus's lifetime and Bangladesh's generational experience . History's practices can urgently look forward to US contexts of 2009's economics revolution spinning around alumni of Obama.


    As a version 0 publication, this can keep improving -and invite guest contributions to a 360 degrees debate - with re-editing, but it feels time for version 0 to come out -to be a space so that the micro view of economics can wave optimism through schooling and whatever global leadership happens next. I would rather some other sponsor took over version 1 onwards as version 0 's budget is a shoestring. Something far better and interactive is merited for presenting Dr Yunus's (and Oroental) common sense curiosity on community banking and community everything that most impacts life's exponential opportunities to do and learn from cradle up. Perhaps Sir Tom Hunter would take this over as Scottish and Bangladeshi economists were motivated in origin by exploring a world in which their nation had less than nothing.


    Scotland was bankrupted in 1700 by an international ponti scheme of that time, and no teacher green red white or blue can know how to read Adam Smith's or James Wilson's open system maps of micro economics and human change without understanding that context - in my impudent opinion. Thin is of particular human import if world or other banks' goals are to to be audacious as they ask where are the epicentres to the free market of ending poverty -assuming we choose to be illuminated too by such diverse whole truth perspectives as connected inter alia by Gandhi, Einstein, Churchill, Von Neumann. If economics is keep on being macro-monopolised so that non-economist brains are excluded from socially questioning it, then it is mathematically clear that George Orwell's Big Brother script is exponentially where the overarching system design of globalisation and media will spiral.


    27 January, 9.01 to 9.15PM New York

    If the project seems to be going well, I will ask Dr Yunus for a 15 minute audience immediately after the NYU event below. In the event that he says yes, Alexis, Rachel, Kevin would you be able to come? I know this is an odd-sounding invitation but my hopefully non-wasteful way of getting into Dr Yunus diary (number 1 human being of this decade) is to ask for a bit of marginal time at a place he already is. I think its timely he met you 3 as New York micro-revolutionary networkers for want of a better name of all those who unite valuation and auditing round children as the most productive sustainability investment of them all.


    chris macrae http://erworld.tv washington dc bureau 301 881 1655

    Berkley Center Speaker: Muhammad Yunus, Founder of Grameen Bank and Nobel Peace Prize Winner
    The NYU Stern Berkley Center for Entrepreneurial Studies is proud to announce a visiting speaker: Nobel Peace Prize winner, Muhammad Yunus. In his latest book, Creating a World Without Poverty: Social Business and the Future of Capitalism, Yunus outlines his vision for a new business model that combines the power of free markets with the quest for a more humane world—and tells the inspiring stories of companies that are doing this work today. The event will include a talk from Mr. Yunus, brief Q&A, and a book signing. January 27, 2009
    7:00 - 9:00 p.m.
    Schimmel Auditorium

    Online registration coming soon

    ==========

    New York January 2008 Meeting on The Future of Subprime

    A nine year old asked 1000 New Yorkers in Jan 2008 - which sorts of banking will last a very long time -one of 20 short videos 10000 youth are debating 2009

    8:57 am est 

    2010.09.01 | 2010.07.01 | 2010.06.01 | 2009.08.01 | 2009.07.01 | 2009.02.01 | 2009.01.01

    Link to web log's RSS file

    Open letter to espians and collaboration city networks - version 0 issued 8 July 2007 (year 1 of the 5 year world citizen collaboration program Passports to Sustainability)

    ER- Entrepreneurial Revolutionary Framework of Branding, Valuation and Mapping the Systemic Transformation of  Economics Above Zero-Sum


    What ERworld does.

    Collaborates Entrepreneurially to regenerate freedom of markets and hi-trust human enterprise by providing transparency maps of global market sectors ensuring that they compound Truth’s Consequences (what humanity most needs progress to sustainability) not inconvenient truths (communications whose systems spin vicious conflicts and lost sustainability over time – eg externalisation by a global market sector of its greatest risk in a compound way that destroys the sustainability of some or all local societies.


    Where to Find it?

    Three trilogies of books written since 1976 and co-practised with readers and increasing interactive webs. The first trilogy  – Future History 1800-2025 of Entrepreneurial Revolution 1976-1984- was published by The Economist as surveys and books. The second trilogy 1984 to 1996 concerned the ER of Branding and revolutions in media including coming mediation of local societies into globalisation.   The third trilogy 1996- To date focuses on the ER valuation of goodwill and mapping sustainability as exponentially rising or destructing consequences of human relationship systems applied to the transparency of global market sectors. Each trilogy shared one book with the next.


    Slide: Books & Key Quotes (to come)


    Who Edited the Trilogies?

    ER 76-84 – Norman Macrae (4 decade Deputy Ed of The Economist)

    ER Branding 1984-1996 – Chris Macrae, and World Class Branding Networks

    ER Valuation 1996- To date Macrae family, other authors and Unions of Crises of Intangibles, Transparency and Sustainability


    How to find out more:

    The webs and associates of  futurehistory.jp normanmacrae.com, macrae.tv worldclassbrands.tv valuetrue.com, sustainabilityclub.com, economistclub.tv, joyoftruth.com, hi-trust.tv, passports.jp, ecomap.tv, erworld.tv , worldcitizen.tv

    The weblogs of collaboration knowledge cities; the open source ER travel guides of world citizens on facebook and any collaboration for uniting human imagination and joy of truth


    How to practice and communalise it through peer to peer games:

    -The social network mapping game of you and empowerment of your communal wish

    -Flow Chartering of World Class Brand Architectures

    -Sustainability Mapping whether compound system consequences you relate through are exponentially rising or destructing


    Email
    info@worldcitizen.tv : Chris Macrae

    Tel us 301 881 1655

    Correspondence most welcome of how to openly map and take back micro entrepreneurship and global economics for all peoples


    Sustainability world’s 7 navigation compasses  – lose any one and we lose them all

    • The Gandhian Trio – Learning, Media, Sustainability of Professional Truths
    • The Observable Quartet: Peace, Health, Climate, End Poverty’s Injustices
    • Look for triangles of hi-trust people to open source 7 meta-context’s maps but in wasy that flow across each other
    • Learning travel guides including hubs and meta-hubs – sofia and who
    • Climate: anne, and rick and …
    • Media is a game of 2 halves – mass (me), internet (eg tav-espian group)
    • Professional Truths (have done 17 years of research since C&L – who clearer when response to final mapping book comes out – but eg Peter Burgess, Alan Mitchell and me for starters
    • Health, Peace ...

    Poverty – trying to connect with world leading modellers and their intercity network esp Yunus    (grameen, microcredit, SBE stockmarkets) and Drayton (social entrepreneurship)


    Would love for people to edit (deeply democratise) roles in and out if world citizen and passports to sustainability networks such as espians will prove themselves sufficient quality players of meta-collaboration to want to oversee this

    chat at businessweek

    BusinessWeek
    When the Bottom Line Is Ending Poverty
    BusinessWeek - Feb 29, 2008
    While Gandhi's goal was the end of colonialism, Yunus' is just as grand: He means to reform capitalism to make it a tool for ending poverty. ...


    Any questions?

    A selection of other ER stimuli of 2008

  • Climate Change, Energy and the Way Ahead
    Speaker: Professor Lord Nicholas Stern
    This event was recorded on 27 Feb 2008 in the Old Theatre, Old Building
    The world must reduce greenhouse-gas emissions by 50 per cent by 2050 with rich country cuts of at least 80 per cent. Power and transport must be essentially de-carbonised. How can the world rise to these challenges? Nicholas Stern is IG Patel Chair in Government and Economics at LSE and director of the Asia Research Centre at LSE.
    Available as:
    mp3 (22 mb; approx 98 minutes)
    Event Posting: Climate Change, Energy and the Way Ahead
     
  • Distant Suffering in the Media
    Speaker: Professor Lilie Chouliaraki
    Chair: Howard Davies
    This event was recorded on 27 Feb 2008 in the Hong Kong Theatre, Clement House
    Professor Lilie Chouliaraki will talk about suffering in the media, addressing the question of how far images and stories of suffering make a difference in our ways of engaging with distant sufferers. Lilie Chouliaraki is chair in media and communications at the Department of Media and Communications and research director of POLIS at LSE.
    Available as:
    mp3 (19 mb; approx 84 minutes)
    Event Posting: Distant Suffering in the Media

     
  • The New Swedish Model: A Reform Agenda for Growth and the Environment
    Speaker: Fredrik Reinfeldt
    Respondent: David Cameron MP
    Chair: Professor Damian Chalmers
    This event was recorded on 26 Feb 2008 in the Old Theatre, Old Building
    Fredrik Reinfeldt is Prime Minister of Sweden, a position he has held since being elected in 2006. He has been leader of the Moderate Party since 2003. In the Swedish Parliament he served on the Advisory Council on Foreign Affairs. Prime Minister Reinfeldt studied at Stockholm University where he graduated with a BSc in Business Administration and Economics. In December 2005 David Cameron MP was elected leader of the Conservative Party. Prior to this he held the position of Shadow Secretary of State for Education and Skills.
    Available as:
    mp3 (13 mb; approx 58 minutes)
    Event Posting: The New Swedish Model: A Reform Agenda for Growth and the Environment

     
  • The Ideas that are Changing Politics
    Speaker: David Willetts MP
    Chair: Professor Kenneth Minogue
    This event was recorded on 20 Feb 2008 in the Hong Kong Theatre, Clement House
    There has been an extraordinary surge in the study of behaviour from evolutionary biologists, neurologists and game theorists, but this has been largely divorced from the political debate. David Willetts will draw on the latest research from these disciplines to explain what Government can and cannot do to influence our behaviour. David Willetts is shadow secretary of state for innovation, universities and skills and has been the MP for Havant since 1992. He was shadow secretary of state for work and pensions from 2001-2005 and has worked at HM Treasury and the Number 10 Policy Unit.
    Available as:
    mp3 (19 mb; approx 83 minutes)
    Event Posting: The Ideas that are Changing Politics
     
  • Stelios on Brands, Serial Entrepreneurship, the Environment and Giving Something Back!
    Speaker: Sir Stelios Haji-Ioannou
    Chair: Professor Saul Estrin
    This event was recorded on 19 Feb 2008 in the Old Theatre, Old Building
    Stelios Haji-Ioannou, LSE alumnus, is founder of the easyGroup companies and has given £2 million to LSE for the Stelios Scholars programme.
    Available as:
    mp3 (15 mb; approx 64 minutes)
    Event Posting: Stelios on Brands, Serial Entrepreneurship, the Environment and Giving Something Back!

     
  • Creating a World Without Poverty: how social business can transform our lives
    Speaker: Professor Muhammad Yunus
    Chair: Professor Mary Kaldor
    This event was recorded on 15 Feb 2008 in the Old Theatre, Old Building
    Professor Yunus will outline his vision for a new business model that combines the power of free markets with the quest for a more human world – and tell the inspiring stories of companies that are doing this work today. This event marks the launch of his new book Creating a World Without Poverty: how social business can transform our lives.Muhammad Yunus is founder and managing director of Grameen Bank and winner of the 2006 Nobel Peace Prize.
    Available as:
    mp3 (20 mb; approx 88 minutes)
    Event Posting: Creating a World Without Poverty: how social business can transform our lives
     
  • Climate Change, Energy and the Way Ahead
    Speaker: Professor Lord Nicholas Stern
    This event was recorded on 27 Feb 2008 in the Old Theatre, Old Building
    The world must reduce greenhouse-gas emissions by 50 per cent by 2050 with rich country cuts of at least 80 per cent. Power and transport must be essentially de-carbonised. How can the world rise to these challenges? Nicholas Stern is IG Patel Chair in Government and Economics at LSE and director of the Asia Research Centre at LSE.
    Available as:
    mp3 (22 mb; approx 98 minutes)
    Event Posting: Climate Change, Energy and the Way Ahead
     
  • Distant Suffering in the Media
    Speaker: Professor Lilie Chouliaraki
    Chair: Howard Davies
    This event was recorded on 27 Feb 2008 in the Hong Kong Theatre, Clement House
    Professor Lilie Chouliaraki will talk about suffering in the media, addressing the question of how far images and stories of suffering make a difference in our ways of engaging with distant sufferers. Lilie Chouliaraki is chair in media and communications at the Department of Media and Communications and research director of POLIS at LSE.
    Available as:
    mp3 (19 mb; approx 84 minutes)
    Event Posting: Distant Suffering in the Media

     
  • The New Swedish Model: A Reform Agenda for Growth and the Environment
    Speaker: Fredrik Reinfeldt
    Respondent: David Cameron MP
    Chair: Professor Damian Chalmers
    This event was recorded on 26 Feb 2008 in the Old Theatre, Old Building
    Fredrik Reinfeldt is Prime Minister of Sweden, a position he has held since being elected in 2006. He has been leader of the Moderate Party since 2003. In the Swedish Parliament he served on the Advisory Council on Foreign Affairs. Prime Minister Reinfeldt studied at Stockholm University where he graduated with a BSc in Business Administration and Economics. In December 2005 David Cameron MP was elected leader of the Conservative Party. Prior to this he held the position of Shadow Secretary of State for Education and Skills.
    Available as:
    mp3 (13 mb; approx 58 minutes)
    Event Posting: The New Swedish Model: A Reform Agenda for Growth and the Environment

     
  • The Ideas that are Changing Politics
    Speaker: David Willetts MP
    Chair: Professor Kenneth Minogue
    This event was recorded on 20 Feb 2008 in the Hong Kong Theatre, Clement House
    There has been an extraordinary surge in the study of behaviour from evolutionary biologists, neurologists and game theorists, but this has been largely divorced from the political debate. David Willetts will draw on the latest research from these disciplines to explain what Government can and cannot do to influence our behaviour. David Willetts is shadow secretary of state for innovation, universities and skills and has been the MP for Havant since 1992. He was shadow secretary of state for work and pensions from 2001-2005 and has worked at HM Treasury and the Number 10 Policy Unit.
    Available as:
    mp3 (19 mb; approx 83 minutes)
    Event Posting: The Ideas that are Changing Politics
     
  • Stelios on Brands, Serial Entrepreneurship, the Environment and Giving Something Back!
    Speaker: Sir Stelios Haji-Ioannou
    Chair: Professor Saul Estrin
    This event was recorded on 19 Feb 2008 in the Old Theatre, Old Building
    Stelios Haji-Ioannou, LSE alumnus, is founder of the easyGroup companies and has given £2 million to LSE for the Stelios Scholars programme.
    Available as:
    mp3 (15 mb; approx 64 minutes)
    Event Posting: Stelios on Brands, Serial Entrepreneurship, the Environment and Giving Something Back!

     
  • Creating a World Without Poverty: how social business can transform our lives
    Speaker: Professor Muhammad Yunus
    Chair: Professor Mary Kaldor
    This event was recorded on 15 Feb 2008 in the Old Theatre, Old Building
    Professor Yunus will outline his vision for a new business model that combines the power of free markets with the quest for a more human world – and tell the inspiring stories of companies that are doing this work today. This event marks the launch of his new book Creating a World Without Poverty: how social business can transform our lives.Muhammad Yunus is founder and managing director of Grameen Bank and winner of the 2006 Nobel Peace Prize.
    Available as:
    mp3 (20 mb; approx 88 minutes)
    Event Posting: Creating a World Without Poverty: how social business can transform our lives
     
  •  transparency analysis certified by valuetrue.com & trust mapmaking associates


    basic0b.jpg

    5 -95% of biggest 100 global markets map as unsustainable -mail info@worldcitizen.tv to nominate hi-trust  leaders who contextually care about 3 or more globally tipping markets - eg Sir Nicholas Stern Exponentially Destructing Treble:
    C = Climate
    B= Bank's 20th C global aid-economics
    A=Africa 1 2 3 (health and wealth halved while northern worlds gained on quarterised monetary scores by as much 1000%) 

    Monday - Sunday : entrepreneur76: 24 hours weeks years ; us tel 301 881 1655
    www Change Media Investors & leading Future History networks 0 : A B C D E
    report2025.jpg

    Chartering alumni begin and end every trust audit by questioning the Brand's UOP (Unique Organising Purpose): whose worlds would uniquely miss what if this brand architecture or leader ceased to exist tomorrow?
    Next question can we openly map zero conflicts between every pairwise human relationship coordinate?
     

    chartering.jpg

    inquiries chris macrae info @worldcitizen.tv us tel 301 881 1655 ; us office 5801 nicholson lane suite 404, North Bethesda, MD 20852 USA - uk 80 queens road, suite 30, wimbledon, london sw19 8lb
     Mapping is a process of discovery. It explores how to make the invisible principles and practices of real wealth creation visible, and therefore useable. Our planet needs case studies underline the search for new win-wins that build ‘system integrity’
    Trust-flow is the unseen wealth to invest sustainability in. Tranpsaremtly mapped it develops a goodwill gravity  tyhat invites with roleplayer in a community to multiply goodwill while sustaining their own cashflow.. Trust is not some vague, mushy, abstract warm-hearted sentiment. It is an economic powerhouse – probably just as economically and socially important as oil.
    The point is, there are specific things you need to do to get trust flowing, just as there are specific things you need to do to get oil flowing. And like oil trust has a dark side. Right now, the world is awash with the carbon emissions which threaten the stability and sustainability of its ecosystems. Right now, the world is also awash with the ‘carbon emission’ of trust – mistrust. Indeed it may well be that our ability to tackle the one issue – the threat of environmental catastrophe – depends on our ability to tackle the other issue: how to generate, deepen, extend and sustain trust.>br>But what is the best way of doing this? One thing is for sure. You don’t build and sustain trust via some sentimental exercise of goodwill to all and sundry. There are three very simple principles at the heart of effective trust generation. 
    First, trust is generated via win-win relationships. It’s virtually impossible to generate or sustain trust without mutual benefit for those involved. But beneficial outcomes are not enough in themselves. For trust to be built and sustained, both sides need to signal a demonstrable commitment to finding win-win ways forward. Such a  commitment may require real changes to what we say and do. Second, real ‘win-wins’ are hardly ever purely financial or material. You don’t build trust simply by walking away with more cash in your pocket. Trust works at all the dimensions and levels of human exchange. Yes, it’s about financial and material rewards. But it’s also about purpose (what people want to achieve). It’s about politics with a small ‘p’: the use and abuse of power, the crafting and application of rules of fair play. And it’s about emotions: the sometimes overwhelmingly strong emotions, both positive and negative, that are generated when people deal with other peopleWhat’s constitutes a ‘win’ – a sense of real improvement – is therefore highly specific. It depends absolutely on the details of who the parties are, what they are trying to achieve, in what context. Building trus, therefore involves discovering these specifics. Just as oil doesn’t flow out of the ground, get refined and pump its way into motor vehicles automatically and without effort, so identifying and doing what is necessary to get trust flowing requires dedicated, skilled effort. It requires a disciplined, structured process, not a vague sentiment.

    3) Third, even if we do steps 1) and 2) there’s still a good chance it won’t succeed. Why? Because it ignores an invisible third factor. In the real world, purely two way bilateral relationships don’t exist. There is always a third party whose interests or outcomes are affected by what the other two parties do but who is not a party to the contract. The environment is a case in point. Producers and consumers may both benefit from buying and selling to each other – but what happens if, in doing so, they destroy the environment they both depend on?

    This raises a hugely important question. When two parties pursue win-wins and build mutual trust, are they doing so in a way which creates a win and builds trust for the third party at the same time? Or are they simply pushing the problems – and the mistrust – further down the line on to this third party? Building vigorous, healthy networks of trust is a different kettle of fish to ‘you scratch my back and I’ll scratch yours’ win-win conspiracies. It requires a Map of all the key relationships plus careful consideration of knock-on consequences. It requires a different perspective.

    These three simple, basic steps do not happen automatically. They need to be worked at. The territory needs to be deliberately Mapped and explored. What’s more, there are obstacles in our way – mental and practical obstacles that need to be cleared. Prevailing economic theories about ‘rational economic man’ for example, deny the need to commit to win-win outcomes. Instead, they promote supposedly ‘rational’ (i.e. narrowly selfish behaviours) which actively undermine trust The same theories insist that the only valid measure of human benefit is money, thereby excluding from consideration many of the biggest opportunities for improvement. Meanwhile many vested interests do not want to extend the circle of trust to third parties and complete networks because their positions of power depend on their ability to take advantage of the weaknesses of these third parties. That’s another job for Mapping: helping to identify and mount such obstacles.
    The potential benefits of doing so are unthinkably huge. They start with a simple negative: the relief that comes from when you stop banging your head against a brick wall. Mistrust breeds wasteful, wealth destroying conflict that tends to feed on itself. Anger and hatred engender anger and hatred. Simply easing or stopping the terrible waste of mistrust would transform prospects for many millions of people. We desperately need to find ways of doing this. Then there are the positive benefits. Understanding the real nature of human wealth – all those dimensions of purpose, ‘politics’ and emotion as well as money and material comfort – means we can start being human again; human in the way we think, and act. What’s more, many of these intangible benefits won’t cost a penny. They’re there for the taking, if only we puts our minds to it.
    But there’s more, because trust is also an economic superpower in its own right. In the pages that follow we will show conclusively that material and financial riches are also dependent on trust. In fact, we will argue the case for going one step further. We will say that material and financial riches are a by-product of trust: the visible fruits of invisible, intangible human exchange. Once you understand that sustainable cash flows are a by-product of sustainable trust flows, your understanding of what makes a successful business is transformed.
    Separately, each of these three fruits – reducing the waste of conflict, unleashing the potential intrinsic benefits of human exchange, and energising the sustainable creation of material wealth – are massive in their own right. Put them together and they represent a vast new continent of opportunity.
    As we said, this book is addressed to entrepreneurs and system  innovation revolutionaries. Wherever you happen to be, whatever the change you want to make is, the principles explored in this book apply. The wish to change and the will to change are not the same as being able to change successfully. For that you need to understand your territory. You will need new Maps. basic0b.jpg

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